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Mr. Ma has extensive experience in environmental, graphic and industrial
design and brings a particular expertise in design program development.
By evaluating Brand strategies and operational directives he creates
design solutions to articulate the client's brand environment.
Mr. Ma is skilful in orchestrating multi-discipline projects with strong
emphasis on consumer communications and cultural understanding
through spatial design, fixtures and signage, has successfully completed
brand programs in domestic and international markets.
Experience	
GRID2 International Executive Vice President, Principal
Hambrecht Terrell International Senior Design Director
郎涛Landor Associates, Hong Kong Director of Retail Design
Landor Associates, New York Design Director
Representative Projects
Barnes & Noble
Borders
Cartier
Chanel
City Shop 城市超市
Duty Free Shoppers
HCG 和成卫浴
HOLA 特力屋	
Education	
Parsons School of Design BFA, Environmental Design,
Pratt Institute Attended MA, Interior Design	
AKKA MA
Managing Partner
RDI American member
JP Morgan Chase
Kenneth Cole New York
Paloma Picasso
Samsonite
UPS
Wellcome 惠康 
World Duty Free
123 Supermarkt
GRID2 New York
•  Established: 1990, Renamed GRID Partners in 2010
•  Management:
Principal: Akka Ma
•  Founded by design veterans who are passionate
about creating brand experiences that wins sales.
Ranked as one of the top retail design firms in the
U.S., this passion continues today through our
customer-centric and results driven approach to
retail consulting, graphics and environments. We’ve
successfully created and re-invented brands in
every category
•  Staff: 8+
•  Services: Full Service Retail Branding Design
GRID Partners Shanghai
•  Established: 2005
•  Management:
Managing Partner: Akka Ma
•  Our team of retail consultants, architects, interior
design and graphic design professionals, with
unique expertise in creating retail experiences,
provide seamless services to the Client team in
creating brand environments, from concept to
execution.
•  Staff: 25+
•  Services: Full Service Retail Branding Design
uncover
Each brand has a unique personality and
characteristics that set it apart from the rest. Our
process starts by uncovering this brand DNA for each
of our clients.
the DNA of
your brand
每个品牌都有自己独特的个性和特征,并藉此在竞争中脱颖而出
成功的设计始于发掘出每个品牌的独特基因
OUR PROCESS
我们的业务	 1. Branding 零售策略	
2.Graphics 零售视觉
3.Interiors 零售环境	
OUR SERVICES
Consulting Graphics Environments
With decades of consulting experience, we help clients break through the challenges of change.
OUR SERVICES
Consulting:
Positioning
Naming
Brand Development Strategy
Brand Architecture
Customer Behavior Video Audit
Consumer Focus Groups
Exit Interviews
Layout and Planning Analysis
Concept Testing
February 2009 15
Consulting Graphics Environments
Images drive what customers feel. We develop complete visual systems that reach into all
aspects of the customer's experience.
OUR SERVICES
Graphics:
Corporate and Brand Identity Design
Website Design
Packaging Design
Point of Purchase Design
Catalogs and Brochures
Graphic Guidelines Standards Manuals
Photography Art Direction
巴诺书屋 – 世界第一大实体书店
Inspiring people to buy is what drives us. Over the last fifteen years we have created some of
the most profitable shopping environments in retail history.
Consulting Graphics Environments
OUR SERVICES
Environments:
Exterior Design
Interior Design
Lighting Design
Display Design
Signage and Environmental Graphics
Virtual Environments
Fixture System Development
Rollout Implementation
格立图咨询 334/22/16July 2009 33
Brand environments
灵通型命名提议 Connectivity Concept Names, LinkUS
标识方案 Identity
中文标识 Chinese Identity
41
环境平面设计 In-store Graphic System
鸟瞰示意 Birds eye view
Identity
Menu Cover & Spread
Steak Packaging
Wine Label
Uniform
Chef Kichen Staff Staffs’ Name Tag
The Patio
The Prime Room
The Meating Room
The Prime Room
Thank Youwww.grid-partners.cn

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General intro

  • 1.
  • 2. Mr. Ma has extensive experience in environmental, graphic and industrial design and brings a particular expertise in design program development. By evaluating Brand strategies and operational directives he creates design solutions to articulate the client's brand environment. Mr. Ma is skilful in orchestrating multi-discipline projects with strong emphasis on consumer communications and cultural understanding through spatial design, fixtures and signage, has successfully completed brand programs in domestic and international markets. Experience GRID2 International Executive Vice President, Principal Hambrecht Terrell International Senior Design Director 郎涛Landor Associates, Hong Kong Director of Retail Design Landor Associates, New York Design Director Representative Projects Barnes & Noble Borders Cartier Chanel City Shop 城市超市 Duty Free Shoppers HCG 和成卫浴 HOLA 特力屋 Education Parsons School of Design BFA, Environmental Design, Pratt Institute Attended MA, Interior Design AKKA MA Managing Partner RDI American member JP Morgan Chase Kenneth Cole New York Paloma Picasso Samsonite UPS Wellcome 惠康  World Duty Free 123 Supermarkt
  • 3. GRID2 New York •  Established: 1990, Renamed GRID Partners in 2010 •  Management: Principal: Akka Ma •  Founded by design veterans who are passionate about creating brand experiences that wins sales. Ranked as one of the top retail design firms in the U.S., this passion continues today through our customer-centric and results driven approach to retail consulting, graphics and environments. We’ve successfully created and re-invented brands in every category •  Staff: 8+ •  Services: Full Service Retail Branding Design
  • 4.
  • 5. GRID Partners Shanghai •  Established: 2005 •  Management: Managing Partner: Akka Ma •  Our team of retail consultants, architects, interior design and graphic design professionals, with unique expertise in creating retail experiences, provide seamless services to the Client team in creating brand environments, from concept to execution. •  Staff: 25+ •  Services: Full Service Retail Branding Design
  • 6.
  • 7. uncover Each brand has a unique personality and characteristics that set it apart from the rest. Our process starts by uncovering this brand DNA for each of our clients. the DNA of your brand 每个品牌都有自己独特的个性和特征,并藉此在竞争中脱颖而出 成功的设计始于发掘出每个品牌的独特基因
  • 9. 我们的业务 1. Branding 零售策略 2.Graphics 零售视觉 3.Interiors 零售环境 OUR SERVICES
  • 10. Consulting Graphics Environments With decades of consulting experience, we help clients break through the challenges of change.
  • 11. OUR SERVICES Consulting: Positioning Naming Brand Development Strategy Brand Architecture Customer Behavior Video Audit Consumer Focus Groups Exit Interviews Layout and Planning Analysis Concept Testing
  • 12.
  • 13.
  • 14.
  • 16.
  • 17.
  • 18. Consulting Graphics Environments Images drive what customers feel. We develop complete visual systems that reach into all aspects of the customer's experience.
  • 19. OUR SERVICES Graphics: Corporate and Brand Identity Design Website Design Packaging Design Point of Purchase Design Catalogs and Brochures Graphic Guidelines Standards Manuals Photography Art Direction
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Inspiring people to buy is what drives us. Over the last fifteen years we have created some of the most profitable shopping environments in retail history. Consulting Graphics Environments
  • 26. OUR SERVICES Environments: Exterior Design Interior Design Lighting Design Display Design Signage and Environmental Graphics Virtual Environments Fixture System Development Rollout Implementation
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. 格立图咨询 334/22/16July 2009 33 Brand environments
  • 34.
  • 35.
  • 36.
  • 37.
  • 43.
  • 44.
  • 45.
  • 46.
  • 48. Menu Cover & Spread
  • 51. Uniform Chef Kichen Staff Staffs’ Name Tag