Prime partnership final presentation v2


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Prime partnership final presentation v2

  1. 1. Prime Partnership Opportunity for 3-stars hotels Final presentation of Opportunity Execution Project
  2. 2. Fundamental Problem • significant costs for hotel maintaining and developing HOTELS • weak brand awareness • high customer acquisition costs • no access to best practice sharing • high procurement prices • decentralized contract management CORPORATE • attractive volume pricing CUSTOMERS • unable to find reliable hotel chain in mid-price segment • approach varies for different hotels • level of services doesn’t meet expectations CLIENTS • no loyalty programs • too complicated booking • poor service for high priceVenture Lab 2012 Prime Partnership Team
  3. 3. Product Our product is complex of services for development and management for 3-star hotel chain under the famous brand, in order to increase the popularity, income and keep complete economic and financial independence. In exchange for partnership contributions and high quality standards. • reservation Web system • 24x7 call center; • cooperation with the largest • participation in exhibitions and GDSs; fairs; • active marketing promotion; • exchange of experiences and • joint procurement; best practices; • recruitment services; • business activities with corporate • training programs and staff clients; development; • online booking through popular • auditing and consulting of services; standards compliance; • intranet access to customer • implementation and databases, standards, advertising optimization of business and marketing materials, etc. processes;Venture Lab 2012 Prime Partnership Team
  4. 4. About our team Aleksandr Kirpichov Sergey Shanin • Team Leader, executive in sales, 10+ years • PMP, project manager, 5 years experience in own and partners large Retail chain management and development experience in risk management, team building, stakeholders negotiations Borys Baturynets Karyna Kirpichova • LL.M., attorney-at-law. 10 years practice in • marketing manager, 10+ years corporate law and dispute resolution experience in marketing and distribution, brand development Prime Partnership Team • We met each other after the 1st phase of “Venture Lab” during the search of appropriate teammates for main project. • All of us participated several face-2-face meeting and carried on an online negotiations with another active members of “Venture lab” project. Finally when we understood that we have challenging idea for main project and we could enjoy working with each other, “Prime Partnership” team was created. • Our team consists of four motivated and result-oriented teammates with balanced skills set and ambitions to be in the TOP teams.Venture Lab 2012 Prime Partnership Team
  5. 5. Business model Value Propositions Revenue Streams Customer Segments • This is convenient and • Royalty successful brand for 3-star • Partner’s • hoteliers or owners hotels. Main features are commissions of hotel business dynamic growth, high level • Advertisement • guests of the hotel of service, advanced model • Audit, consulting, chain of communication, trainings services • Corporate customers technology and hotel chain fees franchise. • Value added services to franchiseesVenture Lab 2012 Prime Partnership Team
  6. 6. Sales and Marketing Strategy 1. Promo at conferences, 1. Direct sales managers as exhibitions, specialized forums for hoteliers primary channel hoteliers or owners 2. Hospitality associations as 2. Promo at Internet (own and of hotel an secondary channel specialized websites, cross placing business banners, social networks…) 1. corporate website >50% of sales clients 2. Travel agencies and travel 1. Clients’ feedback management guests web sites ( etc) 2. POSM at travel agencies, of the ~15% of sales 3. Internet (own website, cross hotel 3. Discount portals (Groupon placing banners, social networks, chain etc) ~5% of sales reviews from other tourists. 4. Other (regular and occasional clients who applied directly to the hotel 1.Direct mail, presentations, corporate 2. Promo through travel agencies, 1. Direct sales managers 3. Internet customers 2. Telesales 4.Loyalty program for corporate customers staffVenture Lab 2012 Prime Partnership Team
  7. 7. Risks loyalty erosion denial of service government restrictions partner unreliabilitycompetition employeeclimatic conditions dishonesty demand decrease inflation hackings income concealmentstandard violations Possible strategies to prevent or minimize high-priority risks: • Standard violations – periodic inspections to monitor compliance with the franchise standards, mystery shopping, staff trainings, etc. • Income concealment – legal actions. • Denial of service – risk should be transferred to the hosting company. • Partner unreliability – partnership programs, rebates.Venture Lab 2012 Prime Partnership Team
  8. 8. Partners and Allies • Promotion agencies • Suppliers of equipment, • Hotels • Media expandable materials • Educational institutions • Social networks • Promotional gifts • Tourism development • Web manufacturers government • Exhibitions departments • Design companies Knowledge Awareness Procurements base • IT solution suppliers • Travel agencies, • Developing agencies associations, operators • Hosting companies • Booking systems • Call-centers • E-Commerce providers IT & Web DistributionVenture Lab 2012 Prime Partnership Team
  9. 9. Funding Total 1st year • Up to 150K USD investments • 1/3 - own capital 50K USD OWN CAPITAL LOAN CAPITAL •2/3 - venture capital 100K USD • From 2nd financial year project starts to Followed generate profit and don’t require additional financing financingVenture Lab 2012 Prime Partnership Team
  10. 10. Thank you for your attention and… … look forward to Prime Partnership Final presentation of Opportunity Execution Project