Messaging has become the dominant form of communication, with 96% of phone owners using text or instant messaging. Businesses need to engage customers through these channels but face challenges in managing multiple messaging apps, providing rapid responses, and ensuring compliance and privacy across direct messaging. The document proposes a messaging platform that uses natural language processing to route messages to the appropriate response team, provides tools for automated and human responses, enables follow-up actions and analytics, and includes privacy/compliance features to help businesses communicate with customers through popular messaging apps.