This presentation was used as general marketing collateral for Outside Magazine in 2010. This version has been edited to 30 pages, and showcases the document design by Russell Lord. Reproduction is prohibited.
This files about Digital Copied National Geographic USA January 2014. Good to know more update information about environment and news knowledge around the world.
This EBook was published by http://africanhairstyles.net/
How to know much about new technology, new good information? or, you just want to know about important think, even it is an old articles. You know, everything are unknown for you, are new info. This file was republish by http://africanhairstyles.net/
Slides from our Twestival talk in Suffolk - to raise money for the Suffolk Disability Care Fund. Please note: we are not crediting the research as our own work. Stories and research come from the minds and books of Rory Sutherland, Seth Godin, Martin Lindstrom, Malcolm Gladwell and Dan Ariely.
This files about Digital Copied National Geographic USA January 2014. Good to know more update information about environment and news knowledge around the world.
This EBook was published by http://africanhairstyles.net/
How to know much about new technology, new good information? or, you just want to know about important think, even it is an old articles. You know, everything are unknown for you, are new info. This file was republish by http://africanhairstyles.net/
Slides from our Twestival talk in Suffolk - to raise money for the Suffolk Disability Care Fund. Please note: we are not crediting the research as our own work. Stories and research come from the minds and books of Rory Sutherland, Seth Godin, Martin Lindstrom, Malcolm Gladwell and Dan Ariely.
This Files was re-upload by http://africanhairstyles.net/.
Good to know more information are useful and contain good quality content. We need more information that bring us to know much about global issue in the world.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
This Files was re-upload by http://africanhairstyles.net/.
Good to know more information are useful and contain good quality content. We need more information that bring us to know much about global issue in the world.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Discover Trinidad & Tobago is a travel guide aimed both at international tourists and visitors planning a trip or vacation to the islands – whether for an eco adventure, business trip, or beach holiday – and at local Trinidadians and Tobagonians looking to know and explore more about their native islands.
More Than 20 Years of Discovering Trinidad & Tobago!
With our 2015 edition, we celebrated 24 years of producing Discover Trinidad & Tobago, the only local guide that has published year in, year out, for so long. Our 2015 edition is our 26th, and since we began producing the magazine we’ve become the most sustainably produced local guide, and worked with some of the finest national and international writers, photographers, editors, and designers.
Published every year since 1991, Discover Trinidad & Tobago is one of the most trusted guides to Trinidad & Tobago simply because it is produced by people who know this country and care about getting it right. Our experienced team of writers, editors and photographers come from varied backgrounds and perspectives: some born and raised in Tobago or Trinidad, others who have come from across the globe and fallen in love with these islands and people.
Discover can help anyone wishing to learn more about Trinidad and Tobago – whether out and about exploring and adventuring, or laying back and learning more about this rich twin-island nation. Our comprehensive coverage of Trinidad and Tobago – from arts and culture to eco adventures, accommodation to sports, planning flights and transportation and more – can help anyone plan anything from a day trip or weekend escape, to a full-on an adventure holiday or leisurely vacation. It might take a lifetime to truly experience all that the islands have to offer, but at least we can show you where to start.
Standards & Feedback
The country’s tourism authorities run an annual inspection programme called the Trinidad & Tobago Tourism Industry Certification (TTTIC), particularly for accommodation (hotels, gueshouses, and bed & breakfast establishments). A special logo is used to indicate approval. The most recent information can be found at the TDC (Tourism Development Company) tourism website. Advertising in Discover is open to anybody, but does not imply editorial endorsement or participation in the TTTIC programme; use of advertisers’ services is at your own discretion and risk.
Every effort has been made to ensure that factual information in Discover Trinidad & Tobago is correct when we publish it. But things change and develop swiftly, so we can make no guarantees about its ongoing accuracy. If you find any errors, omissions, new information you would like to bring to the editor’s attention, or any comments about Discover, we take feedback seriously and would be delighted to hear from you.
For more: http://www.discovertnt.com
Follow the make-or-break journey of 4 elite surfers in Inflection PointSteve Sorensen
Imagine devoting your life to something you love. Imagine crafting your whole being toward a year that gets you in position to share the stage with the world’s elite, an elite group who also share this same exact devotion. Then, picture mustering an additional hyperfocus to fulfilling that dream during pivotal saidyear and the realisation comes down to one of two final events. Both of them in the hardest of conditions yet.
The latest issue of Caribbean Beat (http://www.caribbean-beat.com):
EMBARK: Events around the Caribbean in September and October • Discover a new crop of Jamaican artists, experience J’Ouvert Brooklyn style, and jam to Dominica’s World Creole Music Festival • Cayman-based Admas Mahdere brings Ethiopian textures to the Caribbean • The West Indies women’s cricket team is on the rise • Travel tips from Vincentian artist and ARC magazine editor Holly Bynoe • This month’s reading picks • Recent tunes to get your feet tapping • Franka Philip remembers the late Mott Green and his vision for Grenadian chocolate • IMMERSE: Chutney soca’s rise to mainstream popularity in Trinidad began in the 1990s, and today’s artistes are hits of the Carnival season and the year-round concert curcuit. Photographer Mark Lyndersay’s portraits capture two generations of chutney soca stars, while writer Essiba Small explains how the sound has evolved over the decades • Little known outside Barbados, Landship is a unique performance tradition — drawing on naval lore — with deep community roots. As Landship marks its hundred and fiftieth anniversary, Marcia Burrowes investigates how the movement has responded to changing times • Drawing on their love of animals and willingness to work on a miniscule budget, the short films of Trinidadians Christopher and Leizelle Guinness have become online sensations. Georgia Popplewell learns how they got started, and where they’re heading next • Bahamian playwright Nicolette Bethel, co-founder of the Shakespeare in Paradise theatre festival, on the unpredictable thrill of live performance and the importance of preserving tradition — as told to Nicholas Laughlin • Where would Jamaican music be without the genius of its backup musicians? Garry Steckles pays tribute to these stage and studio veterans • ARRIVE: In the eighteenth century, the “Golden Rock” was a bustling port. Today, sleepy St Eustatius has more historic ruins per square mile than any other Caribbean island. Walter Hellebrand remembers how it went “from boom town to ghost town” • It’s Trinidadian writer Attillah Springer’s first time in Ghana. Why does it feel so familiar? • Squeezed between the Atlantic and the Everglades, Miami may be the biggest Caribbean city that isn’t actually in the Caribbean. Philip Sander explores Miami’s Caribbean pockets • ENGAGE: As part of a pioneering development strategy, Guyana gets US$50 million per year to preserve its vast rainforests. Nazma Muller finds out what it means for long-term economic growth • UWI’s Seismic Research Centre helps keep the Eastern Caribbean safe from earthquakes. Erline Andrews talks to the scientists who monitor the tremors under our feet • James Ferguson recalls the fateful day, five hundred years ago, when the conquistador Vasco Núñez de Balboa set eyes on the Pacific • The spices of life in Marigot market
Southern Traditions Outdoors - September - October 2014Kalli Collective
Southern Traditions Outdoors is a free publication providing articles, photography, and places of interest for the outdoor sportsmen in the mid-south. Publications are printed every two months: Jan/Feb, March/April, May/June, July/Aug, Sept/Oct and Nov/Dec, and include articles on hunting, fishing and the outdoors. You can always find sections dedicated to children, veterans, women, and the physically challenged in our publication encouraging outdoor participation. You can find our publication throughout Tennessee, Missouri, Mississippi, Arkansas and Kentucky at any of our advertisers as well as many marinas, vehicle and ATV dealers, TWRA license agents, resorts and outdoor related retailers.
Similar to Outside Magazine 2010 General Presentation (edited) (20)
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. THE MISSION of Outside magazine
is to inspire active participation
in the world outside through
award-winning coverage of the
places, people, adventure, sports,
discoveries, health and fitness, gear
and apparel, trends and events that
make-up an active lifestyle.
The Idea
3. Celebration of Life
– Eddie Vedder to Kelly Slater on life, friendship, and surfing.
“The ocean and music, that’s what supplies the bond...
He’s gotten me in some pretty intense
wave situations. They’ve also happened to be
SOME OF THE GREATEST
MOMENTS OF MY LIFE.
I relish every second we have together, whether it’s
playing ukuleles or talking about how
to capture a wave.”
4. ACTIVE/ADVENTURE TRIPS 24%
FAMILY TRAVEL 9%
SECLUSION/PRIVACY 8%
EDUCATIONAL TRIPS 7%
SPAS/TOTAL RELAXATION 7%
Active travel is the hottest
travel trend among young,
affluent travelers.
Active Travel
OUTSIDE - LIVE THE ACTIVE LIFE
Source: Virtuoso Luxereports
5. One-half of U.S. residents, 96 million people, have taken
an active/adventure trip in the past five years.
Active Travel
OUTSIDE - LIVE THE ACTIVE LIFE
Source: Travel Industry Association
6. Literary Excellence
“The soul of Outside has always
been world-class photography
and writing: images brought
back from the ends of the earth
and stories told with equal parts
depth, passion and irreverence.”
– Larry Burke, Founder and Editor in Chief
Emile Hirsch - of Sean Penn’s Into the WIld
“I want this movie to grip
people in the heart.”
– Sean Penn
OUTSIDE - LIVE THE ACTIVE LIFE
7. 6 Outside
CLOCKWISEFROMTOPLEFT:STEVENLAM/GETTY;MICHAELBROWN;TOMSCHIERLITZ;DESIGNWITHINREACH
departments
22 DISPATCHES
>First Look: Meet singer Mason Jennings,
the next mainstay on your summer playlist
>News from the Field
>The Outskirts: High-design shelters hit a
backyard near you
>Media: Can a televised eco-makeover save
a tornado-ravaged Kansas town? Plus:
Learn a new language,minus the studies.
>Books: Our summer reading list includes a
noir surf thriller,a Saharan road trip gone
bad,and a little Rick Bass
>Film: Noteworthy Olympics movies—
some of them medalists,some disqualified
38 DESTINATIONS
>Spot On: A South African wilderness
resort fit for a king
>Get Lost: From Vancouver to Labrador,
Canada’s best new summer adventures.
Plus: Why heading north with a weak dollar
isn’t as costly as you might think.
>The Weekend Plan: This season will see
the craziest western whitewater in decades.
Here’s where to get you some.
56 STYLE The right look for all those sum-
mer cookouts
107 THE ESSENTIALS
>Covet: See-forever binoculars
>Navigation: Find your way with GPS units
built for road and trail
>Outfitted: It’s time to take your surfwear
beyond boardshorts and flip-flops
CONTENTS
07.08
p. 107
p. 28
p. 50
>Upgrade: George Washington fixes a
torn tire; a good tent for bad weather
columns
26 THE BIG IDEA When did Surf Nation
take over America—and how can we send
it back to the beach? By Marc Peruzzi
46 IN THE FIELD How to (intentionally)
lose your way abroad By Ben Harper
50 OUTTHERE Adventure filmmaking
sounds like lots of fun—until you find
yourself sucking wind and missing shots
on Kilimanjaro ByThayerWalker
plus
8 EXPOSURE
16 BETWEEN THE LINES
123 FIRST GEAR
126 ACTIVE TRAVELER
134 PARTING SHOT
the guide
59 WANNA RIDE?
Pack up your bad habits and join the Red-Headed Stranger on six
great American road trips, complete with detours du jour. Plus:
who’s riding shotgun,what to munch on,and how to get off track.
p. 59
+O
Under the Cover One week before our cover shoot, we received word that tennis
starAndy Roddick had lost a bet and,as a result,was rocking a fresh mohawk.“I was scared
he’d show up looking likeJoe Strummer’s ghost,”says creative directorHannah McCaughey.
When Roddick arrived, he assured McCaughey that it had been worth the risk: He and his
fiancée, Sports Illustrated swimsuit model Brooklyn Decker, had bet on a basketball game,
and if Roddick had won, he would have dressed Decker in gorilla suits for a week of
modeling auditions. But he did not win. So photographer Marc Hom did his best to keep
the ’hawk subdued. Watch video of the shoot at outsideonline.com/andyroddick.
0708_TOC_final_0512:Layout 1 5/12/08 10:38 AM Page 6
Outside 7
ONCOOPER:COTTONCREWNECKSWEATERBYTSE;BLACKNYLONJACKETBYC.P.COMPANY;JEANSBYLEVI’S;BLACKLEATHERLACEUP
BOOTSBYMARCJACOBS.STYLINGBYMICHAELKUCMEROSKI/FRANKREPS;GROOMINGBYAMYNADINEFORREDKINFORMEN/CELESTINE
Photograph by Christian Witkin
CONTENTS
05.08
“Mysenseofwhat’sdangerousis
completelywarped.Peoplehavestopped
askingmeforadvice,becauseIencourage
peopletogoanywhere.”
—ANDERSON COOPER
94
Pg.
the guide
70 2008 BESTJOBS
Fromresorthosttoaction-
sportsagent,howtoscorea
surprisinglyattainable,life-
changing,21st-centuryjob.
Plus: Great companies—
our first annual guide to
the Best Places to Work.
features
94 IMMERSIONTHERAPY
CNN’s Anderson Cooper,
the silverback gorilla of
TV news, tells Patrick
Symmes how Outside
inspired him to hit the
front lines hard.
98 HAS A SURFER/
SNOWBOARDER WHO
LIVES IN AVAN REWRIT-
TEN PHYSICS? MAYBE.
Garrett Lisi refuses to take
jobs that don’t jibe with
surf-bum summers and
huck-junkie winters.
Oh,yeah,and he’s being
called the next Einstein.
By Evan Ratliff
106 1,000 MILES
OFNADA
Join Steven Rinella on a
road trip down the wild
and woolly spine of Baja for
a week of“nothing”that
ends up anything but.
114 KING OFTHE HILL
In an exclusive preview
of his book Dark Summit,
Nick Heil reveals the real
Russell Brice, the most
respected and controversial
outfitter on Everest.
0508_FOB_final_0317:Layout 1 3/18/08 10:20 AM Page 7
OUTSIDE - LIVE THE ACTIVE LIFE
8. WASN’T
THE MEDITERRANEAN SEA IS BORDERED BY 18 COUNTRIES PACKED WITH
IRRESISTIBLE FOOD, ANCIENT HISTORY, AND HIGH-OCTANE ADVENTURE.
WE’VE FOUND THE BEST PLACES TO GO. ALL YOU HAVE TO DO IS CHOOSE.
MEDITERRANEAN SEA
80 Outside
0509_Mediterranean_0320:Feature 3/20/09 10:54 AM Page 80
Edit SpreadActive Travel Features
OUTSIDE - LIVE THE ACTIVE LIFE
10. ModelNationIt brought you Gisele, Ronaldo, and samba. But the real Brazil gets
even better. Your map to the best sin and sand on the planet.
ModelNationIt brought you Gisele, Ronaldo, and samba. But the real Brazil gets
even better. Your map to the best sin and sand on the planet.
BY STEVE CHAPPLE
The epicenter of
Salvador; opposite,
beauty on a Rio beach
0907_Brazil_final_0716 7/17/07 2:54 AM Page 910907_Brazil_final_0716 7/19/07 2:11 PM Page 90
OUTSIDE - LIVE THE ACTIVE LIFE
11. Carr surveying Gorongosa
in April 2008; right, some of
the park’s recovering wildlife
0709_CARR_final.qxp_0519:Feature 5/19/09 3:19 PM Page 76
OUTSIDEONLINE.COM Outside 77
THE
GARDENER
OF
ED EN
When GREG CARR decided to help restore the greatest
wildlife park in Mozambique, he didn’t just send a
check.He traded his suits for shorts and Boston for the
savanna. And what he’s accomplished in just four
years at Gorongosa is one of the unlikeliest—and most
hopeful—stories in Africa.B Y B O B S H A C O C H I S
0709_CARR_final.qxp_0521:Feature 5/22/09 1:05 PM Page 77
OUTSIDE - LIVE THE ACTIVE LIFE
12. Funny story: My old man gets cancer,
survives, vows thenceforth to see as much
of the world as he can, drags me all over
creation, and leaves mind-bending mishaps
in his wake. Our next mission? Tour
rapidly defrosting Iceland and Greenland.
Bad idea? You could say that. By Wells Tower
[Meltdown]
PHOTOGRAPHS BY SIAN KENNEDY
Father and son off
Tasiilaq, Greenland
0408_greenland_final_0213:Layout 1 2/14/08 3:25 AM Page 77
76 OUTSIDE APRIL 2008
0408_greenland_final_0213:Layout 1 2/14/08 3:25 AM Page 76
OUTSIDE - LIVE THE ACTIVE LIFE
13. CLOCKWISEFROMTOPLEFT:CONNIECOLEMAN/GETTY;RACHELOLSSON;JIMRICHARDSON/CORBIS;ANDREWKORNYLAK/AURORA
52 Outside
KEITHLADZINKSI/AURORA;LARRYDOWNING/CORBIS
1) ColoradoSprings
There’s a reason 1.3 million peo-
ple have rushed to Colorado’s
Front Range in the past two
decades: With 249 annual days
of sun, an ascendant, heavily
tech-based economy, and quick
access to nearly four million
acres of Rocky Mountain wilder-
ness and a dozen world-class
ski resorts, it’s simply a pretty
awesome place to live. And
while we love Denver’s laid-back
vibe (see right), the Springs
simply outscored it this year.
Cities,Slicker
Healthy. That’s the word we kept coming back to. And we don’t mean a fit or skinny
population; we’re talking about a city’s cultural vibrancy, economic well-being, and
overall quality of life. So how did we use that criteria? To learn more about the method-
ology—and mathematical genius—behind this year’s top-ten list, see“How We Ranked
Them,”below. And because everyone has a small-town fantasy, check out our ten favorite
adventure burgs, in the MINI-ME boxes throughout. Big or small, east or west, red state
or blue state, your new town is here. What are you waiting for?
MINI-ME
Salida,Colorado
Think of Salida (pop.
5,000) as a ski hub without
a resort—the nearest hill is
the underrated, overpow-
dered Monarch Mountain,
20 minutes away. Which
means residents of this
unpretentious, bike-friendly
town can take advantage
of 12 nearby fourteeners,
the Class III–IV Arkansas
River, which runs through
town, and epic mountain
biking on the Monarch
Crest Trail—without Aspen
home prices.
(Boulder
wasn’t large
enough to
qualify.) Con-
sidering that
the town is base camp for both
the Air Force Space Command,
NORAD, and ultra-conservative
advocacy groups like Focus on
the Family, it may be a bit con-
servative for some. But regard-
less of your political bent, it
scored extremely high in our
education category, has the
best weather of any city on our
HowWe Ranked Them
First, we started with the 100 most populated cities in America, using public data to rank them on factors like cost
of living, unemployment, nightlife, commute time, and access to green spaces. (Thanks again, interns!) Then we took
the 28 candidates with the highest overall averages (sorry, San Fran, you’re just way too expensive) and put them
through a second round of number crunching, comparing things like the percentage of the population with college
degrees, income level in relation to home prices, and weather. The wild card? Our own (trademarked and propri-
etary) multisport factor, which rated each of our finalists on a scale of 1 to 5 for quality and proximity to biking, run-
ning, paddling, hiking, and skiing. After adding it all up—and bumping Houston (see page 56) and Denver (see right),
because other cities in their respective states outscored them—we (finally) had our top ten. Numbers don’t lie, peo-
ple. Still think we screwed up by not picking your town? Let us know at outsideonline.com/besttownsforum.
Denver,WeStillLoveYou
You scored extremely well in our
multisport and green-space
categories,but,thanks largely to
its extremely low cost of living,
Colorado Springs (left) edged
you out.That said,we still can’t
decide which is cooler: your
downtown whitewater run or
the fact that your park system
(the country’s biggest) boasts
more than 850 (!) miles of bike
lanes and paved trails.But we’re
just as impressed with your
cityfied ways—especially your
ever-expanding light-rail net-
work, which will reach Boulder
and Longmont by 2015.And
then there’s your deep respect
for our favorite beverage:
Deciding to honor the Great
American Beer Festival (the
world’s largest, held here every
September) with a weeklong,
citywide Beer Fest? Brilliant!
nBEST TOWNS 2009
list, and, most impor-
tant, blew away the
competition when we
compared average
income to cost of
living.The city is experi-
encing something of a
cultural resurgence,
too. Colorado College’s
ten-month-old,
$33 million performing-
arts center has begun
drawing national clas-
sical music and dance
groups, and this year
the city launched its
own roots-and-blues
festival, Meadowgrass.
But you don’t come to
the Front Range for the
music. You come for
14,117-foot Pikes
Peak (directly
above town);
the Arkansas’s
Class IV rapids
(two hours
west); world-
class athletic
facilities (Carmichael Training
Systems is based here); and
260 miles of multisport trails
available within a ten-mile ra-
dius. Sure, there are a few other
towns with this many outdoor
options, but they generally cost
twice as much—or, like Boulder,
require you to shave your legs.
—SEAN BRANDER
KEY STATS
617,000: Population (metro)
$180,000: Median home price
A: Multisport grade
1,200:Number of Olympic ath-
letes who live in town to train at
the U.S. Olympic Complex
Morning
in Garden of
the Gods Park
Graduation Day
at the U.S. Air
Force Academy
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OUTSIDEONLINE.COM Outside53
CLOCKWISEFROMTOPLEFT:CONNIECOLEMAN/GETTY;RACHELOLSSON;JIMRICHARDSON/CORBIS;ANDREWKORNYLAK/AURORA
KEITHLADZINKSI/AURORA;LARRYDOWNING/CORBIS
2) Seattle
Forget about the rain already.
No place in the U.S. marries
urban cool with a healthy
lifestyle like the Emerald City.
It’s got world-renowned restau-
rants, outstanding theaters, and
a bevy of museums, all tem-
pered by the signature North-
west flavor of weekend farmers’
markets, artist sanctuaries, and
aggressively wireless coffee-
house culture. The recession
arrived late in Seattle, thanks to
3) Atlanta
Don’t call it“Hotlanta.”Locals will
sigh and tell you there’s much
more to this southern metropo-
lis than sultry summer nights.
The Chattahoochee River—
home to some of the best trout
fishing in the South—flows
through the city, offering every-
thing from
boating (the
Class II Devil’s
Racecourse) to
cliff jumping
(the Palisades
area). Atlanta is
also less than
90 minutes
from the beginning of the Ap-
palachian Trail, in north Georgia,
and half an hour from Conyers’s
future-trending
corporations
like Amazon, Microsoft, and Boe-
ing, and unemployment leveled
off in March, helping the city
avoid a major collapse in housing
prices. Leaving nature-hungry
urbanites free to conduct busi-
ness as usual: There’s Discovery
Park, a 534-acre trail runner’s
dream that overlooks the
Cascade and Olympic ranges,
and kayak-filled Puget Sound.
There’s the I-5 Colonnade, a
7.5-acre mountain-bike
park with rock chutes,
switchbacks, and ladder
bridges. There are four
ski resorts within two
hours, while
Index crag, an
hour and a half
northeast, is
perfect for
sport and trad
climbing. The
Skykomish and Snoqualmie
rivers are both within 90 min-
famous single-
track. (Moun-
tain biking
debuted here as an Olympic
sport in 1996.) Local blue chips
like Coca-Cola, Home Depot,
and Delta anchor a
strong economy that—
as evidenced by recently
LEED-certified Phillips
Arena, the first sports
stadium of its kind in
North America—is invest-
ing in sustainability. The
Brick Store, a classic gas-
tro-pub, and the Porter, a
new beer bar,
offer some of
the best
brew lists in
the country,
while nearby music
venues like the Earl
debut major indie-
rock and hip-hop
acts. Home prices
remain affordable
throughout much of
the city, especially in
the up-and-coming
Eastside neighbor-
hoods. While com-
muting by car is a
legitimate gripe, the
recently launched
Beltline Initiative will
help ease some
congestion: A 22-mile-long“live-
work-play”corridor—including
parks, trails, and green space—
it’s one of the most progressive
urban-planning projects in the
country. Until it’s finished,
there’s 189-acre Piedmont Park.
Just a short walk from down-
town, it’s the big city’s green
jewel. —CHARLES BETHEA
MINI-ME
Charleston,South Carolina
Chucktown is affordable (median home price, $235,000) and
small (pop. 110,000) but comes with the vitality of a metropolis,
thanks to its kaleidoscopic heritage and a happening downtown.
And since it sits at the confluence of the Cooper and Ashley
rivers and the Atlantic Ocean, it’s also prime watersport territory:
There’s sailing in the harbor, sea-kayaking through the marshes
of the Intracoastal Waterway, and surfing at Folly Beach.
utes of town, and there’s ample
fishing, hiking, and camping
at Mount Baker–Snoqualmie
National Forest, 42 miles to
the east. A little rain never hurt
nobody. —IVAN MILLER
KEY STATS
5.3 million: Population (metro)
$115,000: Median home price
B-: Multisport grade
0:Net carbon emissions gener-
ated by the Corner, a part of
Virginia Highland, the city’s
iconic nightlife district
The Columbia City
neighborhood
The Palisades area
MINI-ME
Leavenworth,Washington
At first glance, the Bavarian-themed buildings that line down-
town Leavenworth (pop. 2,100) might strike you as kitschy, the
kind of architecture that’s made for tourists. But crack-climb on
the granite cliffs of nearby Tumwater Canyon, ski on the 37 feet
of snow that fall annually on Stevens Pass, or raft the Class IV
Wenatchee River—all within half an hour of town—and you just
might find yourself looking at real estate. And yodeling.
The Chattahoochee
KEY STATS
3.3 million: Population (metro)
$315,000: Median home price
B+: Multisport grade
80:Percentage of Seattleites
with a library card
Some sun
and sailing on
Lake Union
0809_Guide_final.qxp_0703:Feature 7/3/09 1:11 PM Page 53
OUTSIDE - LIVE THE ACTIVE LIFE
14. ESSENTIALS
Your life needs a soundtrack.
This go-anywhere gear lets you
bring stereo-quality tunes
wherever the adventure takes
you. BY SEAN COOPER
>mobileaudio
Hi-Fi, toGo
Fills and Filters
Creative’s Aurvana X-Fi Noise-
Canceling Headphones strip
away the drone of a jet engine but
can also restore (some of) the
depth compressed out of MP3s.
$300; us.creative.com
Half Map,Half Radio
The voice-prompted Jensen Rock-
n-Road GPS navigator with
optional XM mini-tuner ($30)
guides you smoothly through
detailed street grids, while the 8GB
memory stores thousands of audio
files. $800; jensen.com
Take Everything
Apple’s brawniest model to date,
the 160-gig iPod Classic lets you
bring along your entire music col-
lection. And dozens of movies.And
all your high-res photos from the
trip. $349; apple.com
Little Big Screen
SanDisk’s 4GB, eraser-size Sansa
Clip isn’t the only music player
that fastens to your shirt collar or
backpack strap, but it’s the best
we’ve seen that doesn’t eighty-six
the display. $80; sandisk.com
Audio + Radio
Combine your satellite radio and
music player with the pocket-
friendly 2GB Sirius Stiletto 2.A
TiVo-like feature lets you record or
rewind broadcasts. $330 (plus
$142 subscription); sirius.com
Light and Loaded
Jays’Tic-Tac-size q-Jays dish up
sound twice as rich as those
cheapies you got with your player,
but they’re also comfy enough for
long-haul listening. $179; jays.se
Photograph by Lucas Zarebinski
0508_REVIEW_final_0317x:Layout 1 3/18/08 7:18 AM Page 132
ESSENTIALS
7
1
2
6
4
8
3
Eight ways to make the
flight part of the vacation
BY JASON KERKMANS
>outfittedfor:
AirTravel
5
Photograph by Lucas Zarebinski
Outside109
1.TheShoesPatagonia’sPauloafersaredress-code-
ready and slipper-comfortable, and will help you race
through security. $110; patagonia.com 2. The Read
Put down that in-flight catalog. Amazon’s 10.3-ounce
Kindleletsyouwirelesslydownloadnewspapers,mags,
blogs, and one of 110,000 books. $400; amazon.com
3. The Shades The photochromic lenses in Smith’s
Capitalsunglassesdarkenforwindow-seatglare,while
theframe’ssuper-bendymaterialmakesforworry-free
stowing. $180; smithoptics.com 4. The Bag Elling-
ton’s durable, carry-on-friendly Clark Briefcase has
pocketsforyourlaptopandelectronics,andastylethat
works from first-class to bush plane. $400; ellington-
leather.com 5. The Laptop With a 13.3-inch screen,
five-hour battery, and three-pound, three-fourths-
inch-slimbody,Apple’s1.6-GHzMacBookAiristhemost
travel-friendly laptop yet. $1,800; apple.com 6. The
Entertainment Cowon’s 8GB D2 media player fits
in a shirt pocket, but its brilliant 2.5-inch color touch-
screen makes videos and pictures seem larger. $200;
cowonamerica.com 7. The Wallet Big enough for
boarding passes and oversize currency, Mulholland’s
leatherPassport Case withTicket Pouch is yourkey to
preflight organization. $110; mulhollandbrothers.com
8. The Charger Tumi’s Electronics Mobile Power
Packcan rechargeyourphone,iPod,and camera mid-
flight and still have juice to spare. $135; tumi.com
0608_Essentials_final_0414:Layout 1 4/15/08 4:04 AM Page 109
OUTSIDE - LIVE THE ACTIVE LIFE
15. OUTSIDE 43
Easy Rider
Action cams don’t
get any simpler. From
wrist or helmet, the
GO PRO DIGITAL
HERO 3 takes re-
spectable high-
speed shots and
video with just two
buttons and three
megapixels. Better
yet, it features an
SD card for easy
uploading and a
waterproof, smash-
resistant housing.
The only bummer:
no LCD for on-site
viewing. $140;
goprocamera.com
5
6
7
8
Smart Cam
Of all the digital
point-and-shoots
we tested, the eight-
megapixel CANON
POWERSHOT SD
870 IS produced the
most consistently
beautiful, well-
exposed photos. The
key: Canon’s Digic III
image-processing
software—the same
guts found in the
company’s high-end
SLRs—plus image
stabilization, faster
shutter response, and
a better battery than
that of older models.
$400; canonusa.com
Hard Driver
Forget about tapes
and discs.The
SONYDCR-SR300
HANDYCAM records
directly to an internal
40-gigabyte hard
drive, so all you have
to do is shoot,
download, and view.
The Carl Zeiss 10x
zoom and new
ClearVid CMOS
image sensor ensure
video quality that’s
sharp enough to
watch on your big-
screen TV. $900;
sonystyle.com
High
Definition Jr.
It’s hard to believe
a camera as tiny
as the 7.5-ounce
SANYO XACTI
HD700 produces
crisper HD movies
than competitors
three times its size.
Even more impres-
sive is its 5x zoom
lens (38–190mm
equivalent), built-
in light, and 7.1-
megapixel sensor.
Plus video is com-
pressed and saved
to SD memory
cards for easy
YouTubing. $600;
sanyodigital.com
Photo Shop
Think of it as your own
pro print lab. EPSON’s
STYLUS PHOTO 1400
offers full-bleed, large-
format (13 by 19 inches),
archival-quality printing
for under four bills. The
secret is Epson’s new
Claria ink, which renders
luminous color (designed
to last 100 years) beneath
a water- and smudge-
resistant top coat on each
print. $399; epson.com
Stable Sidekick
Although it weighs just
10.5 ounces and fits into
your front pocket when
disassembled, the ten-
inch, rugged aluminum
MANFROTTO TABLE TOP
209 tripod can stabilize
even the heaviest SLRs on
flat surfaces for long expo-
sures. Steady, now: No leg
locks means it’s not the
best on uneven terrain.
$78; manfrotto.com
Bag of Tricks
With a water-resistant
lid and straps that can
convert from lumbar pack
to messenger bag, the
TAMRAC VELOCITY 5X
is as utilitarian as John
Stuart Mill. Inside, five
cushy compartments
neatly holster your SLR,
flash, and extra lenses.
Hyper-organized? The
bag’s memory-card
pouches sport colored
flaps to help remind you
which cards are already
full. $70; tamrac.com
5
6
8
7
Three Must-Have
Accessories
0208_review_final_1210x 12/11/07 2:22 PM Page 43
42 OUTSIDE FEBRUARY 2008
>digital camerasreview
2
3
4
1
2
Shoot to Thrill
The best new point-and-shoots,
SLRs, and camcorders for the
digital man BY KEVIN ARNOLD
Portable
Telescope
The OLYMPUS SP
560 UZ’s wide-
angle, 27mm lens
can handle arm’s-
length group shots of
you and your bud-
dies, but it also goes
the distance: Thanks
to its eight mega-
pixels, an 18x optical
zoom (486mm
equivalent), and anti-
shake technology,
you can fill a frame
with a razor-sharp
Sasquatch 100 feet
away. Reference
photos make navi-
gating the 25 scene
modes a cinch, even
for Luddites. $500;
olympus.com
Pocket Rocket
Don’t be fooled by
its size. With its 12.1-
megapixel sensor
and ability to shoot
in RAW format (best
for post-processing),
CANON’s G9 cap-
tures images so crisp
and detail-rich you
can blow them up to
magazine-spread or
poster size. Plus it’s
quick on the draw:
Well-positioned con-
trols put image and
exposure settings
quickly at hand.
$500; canonusa.com
Pro Tool
Want pro shots on an
amateur’s budget?
The weather-sealed
NIKON D300 raises
the bar on its prede-
cessor, the popular
D200, with a 12.3-
megapixel self-
cleaning sensor, a
three-inch high-res
LCD screen, and
snappy six-frame-
per-second process-
ing. Bring it to the
game: The autofocus
system locks in on
moving subjects at 51
spots on the sensor
for pinpoint accura-
cy. $1,800 (body);
nikonusa.com
Style
Maven
Sure, it looks sexier
than most LEICAs,
but the C-LUX 2’s
speedy autofocus,
7.2-megapixel sensor,
and instantaneous
shutter response
mean it’s more than
just eye candy. The
brilliant, 2.5-inch
LCD screen features
full-time stabilization
for blur-free com-
posing, and the
auto mode pro-
duces much better
images than other
cell-phone-size
cams. $495; leica-
camera.us
photograph by Tom Schierlitz
1
3
4
0208_review_final_1210x 12/11/07 2:22 PM Page 42
OUTSIDE - LIVE THE ACTIVE LIFE
16. 2010 Rate Base 675,000
Male/Female 69/31
Median Age 40
Median HHI $88,831
Prof/Managerial 41%
Any College+ 78%
Outside continues to deliver
the most sought-after
demographics in all of
publishing: active, affluent,
educated professionals.
The Outside Reader
OUTSIDE - LIVE THE ACTIVE LIFE
Source: MRI Doublebase 2009
17. Adventurous
95% of Outside
readers agree,
“I am always seeking out new
experiences.”1
#2 vs. all magazines
with 91% agreeing
“I like trying new things.”2
OUTSIDE - LIVE THE ACTIVE LIFE
1. Source: Outside Summit 2009
2. Source: MRI Spring 2009
18. Outside readers are engaged
with the magazine just as much
as they are engaged with the
active lifestyle.
87% of subscribers
read the entire issue
within just a few days of
receiving it.
Engaged
OUTSIDE - LIVE THE ACTIVE LIFE
Source: Outside Summit, August 2009
19. Accomplished
OUTSIDE - LIVE THE ACTIVE LIFE
Outside ranks
in the top 5%
of all 200+ MRI paid-circulation
magazines for educated
executives*
—ahead of Forbes,
Fortune, and BusinessWeek.
(Index 342)
Source: MRI Doublebase 2009
*Graduated College+ and Job Title of President, VP, Treasurer,
Chairman/CEO, Member of the Board, Comptroller/CFO, Owner/
Partner, or General Manager
20. 92% agree,
“I am always comfortable with my
decisions once I make them.”1
89% agree,
“being sincere/having integrity
is extremely important.”2
Confident & Authentic
OUTSIDE - LIVE THE ACTIVE LIFE
1. Source: Outside Summit, May 2009
2. Source: MRI Doublebase 2009
21. Research Slide
Outside has one of the youngest,
most affluent, best educated,
and most professional audiences.
Affluent Audience
Conde Nast Traveler 303
Outside 275
Travel & Leisure 226
Nat. Geo. Traveler 140
Adventure 137
OUTSIDE - LIVE THE ACTIVE LIFE
Target: Adults 25-54, HHI $100k+, Graduated College+, Professional/Managerial
Source: MRI Doublebase 2009
22. Travel Enthusiasts
TRAVEL HABITS/PLANS
Took domestic vacation trip in past 12 months 98%
Plan to take domestic vacation trip in next 12 months 99%
Took international vacation trip in past 3 years 68%
Plan to take international vacation trip in next 12 months 70%
Stayed in hotel/motel for vacation in past 12 months 93%
Took active/adventure trip in past 12 months 96%
ATTITUDES
“I may cut back on other expenses this year, but I will
certainly still take a vacation.”
86%
“I will always prioritize seeking out new experiences over
saving money because it’s part of who I am.”
80%
“Travel is an important part of my life and will remain so
even in a bad economy.”
80%
OUTSIDE - LIVE THE ACTIVE LIFE
Source: Outside Summit Travel Survey, April 2009
23. Research Slide
Outside delivers affluent
domestic travelers.
Domestic Travelers
Outside 153
Adventure 111
Travel & Leisure 108
Conde Nast Traveler 107
Nat. Geo. Traveler 95
OUTSIDE - LIVE THE ACTIVE LIFE
Source: 2009 Mendelsohn Affluent Survey
Target: Age 25-54, Took 5+ domestic trips in the last year
24. Research Slide
Outside delivers affluent
international travelers.
International Travelers
Outside 151
Conde Nast Traveler 145
Travel & Leisure 123
Nat. Geo. Traveler 108
Adventure 106
OUTSIDE - LIVE THE ACTIVE LIFE
Source: 2009 Mendelsohn Affluent Survey
Target: Age 25-54, Took any foreign trips in the last 3 years
25. Research Slide
Outside delivers affluent
upscale travelers.
Upscale Travelers
Outside 125
Travel & Leisure 117
Conde Nast Traveler 104
Adventure 99
Nat. Geo. Traveler 88
OUTSIDE - LIVE THE ACTIVE LIFE
Source: 2009 Mendelsohn Affluent Survey
Target: Adults 25-54 who typically stay at luxury hotels (boutique or 5 star)
26. Outside has an audience
not easily reached by
other magazines.
Percentage of Outside
readers who also read...
Duplication
Conde Nast Traveler 17%
Travel & Leisure 12%
Nat. Geo. Traveler 8%
Adventure 5%
OUTSIDE - LIVE THE ACTIVE LIFE
Source: MRI Subscriber Study
28. The Outside Brand
Outside delivers premium content
across multiple media based on
the fundamental idea of living
fuller, more rewarding lives through
participation in the world outside.
It’s this idea that sets us apart and
why we continue to be the world’s
leading active-lifestyle brand.
+ OUTSIDE MAGAZINE
+ OUTSIDE BUYER’S GUIDES
+ OUTSIDE ONLINE
+ OUTSIDE EVENTS
+ OUTSIDE TELEVISION
+ OUTSIDE INFO
+ DIGITAL PUBLISHING
+ SOCIAL MEDIA
+ MOBILE MARKETING
+ INTERNATIONAL PUBLISHING
OUTSIDE - LIVE THE ACTIVE LIFE
29. Outside Online
Outside Online reaches a highly
targeted active, affluent audience
and is the #1 online resource
for active lifestyle participants.
Over 270% growth in the
past decade.
• 80.3% Male
• Median Age 42
• 79% Age 25-54
• 96% Attended any college+
• 41% HHI $100K+
Source: Outside Online Site Intercept Survey, February 2009
• 2.5 million page views per month (avg.)
• 560,000 unique visitors per month (avg.)
• Average of 3.4 page views per visit
• Average time on site: 3:12
Source: Google Analytics, June-August 2009
OUTSIDE - LIVE THE ACTIVE LIFE
30. The Outside Edge
– Outside Editor Chris Keyes
OUTSIDE - LIVE THE ACTIVE LIFE
“At Outside,
we believe in the power of
It’s not about taking unnecessary risks
It’s about a simple desire
the active lifestyle.
or going to extremes.
to feel more
alive.”