Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

•

2 likes•1,036 views

Presentación de Outliers para Innodata, celebrado el 2 de julio de 2015 en Madrid y organizado por Adigital. https://www.adigital.org/eventos/innodata/

Technology

Conoce a tu público:
geolocalización,
comunidades y perﬁles
en redes sociales
Alejandro González

@nihilistBird

alex@outliers.es

Qué hacemos
• In-store analytics

• Social listening+analytics

• Data visualization

• Citizen Science

• Inmersive dataviz

Geohashing: BCNBeats
http://bcnbeats.com/
12+ meses de datos geolocalizados

Instagram

Foursquare

Twitter

Bicing

Traﬃc

60 millones de puntos

https://vimeo.com/65518726

Geohashing
http://en.wikipedia.org/wiki/Geohash
¿Qué es un geohash?

Un sistema de agregación espacial basado en
longitud+latitud

Estructura espacial jerárquica

La precisión se degrada progresivamente

En el dominio publico

Geohashing
http://en.wikipedia.org/wiki/Geohash

Geohashing
http://geohash.gofreerange.com/

Geohashing
http://www.elastic.co/guide/en/elasticsearch/reference/current/search-aggregations-bucket-geohashgrid-aggregation.html

Geohashing: #sonar2014
#sonar2014BCN (general)

Spatial aggregation
Twitter
Feed
DB Hashtag aggregation
Spatial skew
Time skew
Hashtag
classﬁcation

Viralization
https://twitter.com/derm_seborreica/status/473373253600542720

Viralization
Comm1
Seed
Comm2
Seed
Comm3
Seed

Proﬁle mining
LexiconCorpus
https://medium.com/@outliers/mineria-de-perﬁles-politicos-en-twitter-19972efaf309

Proﬁle mining
‘Podemos’ fanbase aﬃliation
https://medium.com/@outliers/mineria-de-perﬁles-politicos-en-twitter-19972efaf309

Proﬁle mining
PSOE fanbase aﬃliation
https://medium.com/@outliers/mineria-de-perﬁles-politicos-en-twitter-19972efaf309

Perﬁles
http://oscaroutliers.cartodb.com/viz/def7c36e-d2ed-11e4-ba69-0e018d66dc29/embed_map

Perﬁles
http://oscaroutliers.cartodb.com/viz/06a3056a-d2ec-11e4-88e6-0e0c41326911/embed_map

Perﬁles
http://oscaroutliers.cartodb.com/viz/667310c6-d2eb-11e4-a49f-0e9d821ea90d/embed_map

Gracias
Alejandro González

@nihilistBird

alex@outliers.es

Similar to Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

Social Network Recruiting and Engagement

Alex Putman

The 411 on Location Based Services

Kerry Rego

Scrlc geo ppt

Stephen Abram

In Loco - AWS Startup Day São Paulo

Amazon Web Services LATAM

Critique is an important component of creative work in design education and practice, through which individuals can solicit advice and obtain feedback on their work. Face-to-face critique in offline settings such as design studios has been well-documented and theorized. However, little is known about unstructured distributed critique in online creative communities where people share and critique each otherâs work, and how these practices might resemble or differ from studio critique. In this paper, we use mixed-methods to examine distributed critique practices in a UX-focused online creative community on Reddit. We found that distributed critique resembles studio critique categorically, but differs qualitatively. While studio critique often focuses on depth, distributed critique often revolved around collective sensemaking, through which creative workers engaged in iteratively interpreting, defining, and refining the artifact and their process. We discuss the relationship between distributed critique and socio-technical systems and identify implications for future research.

Supporting Distributed Critique through Interpretation and Sense-Making in an...

colin gray

Social Media Dataset

Jose Carlos Cortizo Perez

Mozcon seattle 2013 presentation

Alfredo Torres

Mobile Metrics and Analytics

Ravi Vyas

Crowdstorming, Startups and Urban Challenges

Shaun Abrahamson

Searching and Connecting – The Need to Effectively Map Content for Users #EmM...

Christian Buckley

Data and Analytics are all the rage these days and the appeal to use data to inform comms strategy is coming from all sides. You're collecting data everywhere. In your CRM, in your offline database, from your direct mail programs, from your social media, your events, etc. Perhaps you're even doing data appends from outside sources. You’re swimming in data! However, data in and of itself is useless. How do you get to a place where you’re able to transform your data into something meaningful?

Frakture 4 fold webinar presentation 2015-04_23

Chris Lundberg

Enterprise Scale Knowledge Graphs

Anant Narayanan

Intro to the LA Design Community

Huge

Association Social Media Soundbytes

PROPEL (formerly Human Workplaces)

Time for Events -- Presentation to New Economic School / Center for the Study...

mor

Understanding The Community Lifecycle

David Dias

From Geographic Location to Network Location: The Potential of Big Social Data

Axel Bruns

Lecture 4: How can we MINE, ANALYSE & VISUALISE the Social Web? (2014)

Lora Aroyo

Does your performing arts organization need help getting found online? Are you maximizing the digital opportunities for connecting with your potential audience and ticket purchasers? Get an overview of the ways digital marketing can help with this goal, with a deeper dive into search and recommendation engines and the opportunity presented by Wikidata. This presentation was developed and delivered as part of the Linked Digital future Initiative. For more information, visit: https://linkeddigitalfuture.ca/resources/workshops/

Digital Marketing & Discoverability for the Performing Arts

Canadian Association for the Performing Arts / Association canadienne des organismes artistiques

Changes in Tech & Venture Capital (Istanbul, Nov 2013)

Dave McClure

Similar to Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales (20)

Social Network Recruiting and Engagement

The 411 on Location Based Services

Scrlc geo ppt

In Loco - AWS Startup Day São Paulo

Supporting Distributed Critique through Interpretation and Sense-Making in an...

Social Media Dataset

Mozcon seattle 2013 presentation

Mobile Metrics and Analytics

Crowdstorming, Startups and Urban Challenges

Searching and Connecting – The Need to Effectively Map Content for Users #EmM...

Frakture 4 fold webinar presentation 2015-04_23

Enterprise Scale Knowledge Graphs

Intro to the LA Design Community

Association Social Media Soundbytes

Time for Events -- Presentation to New Economic School / Center for the Study...

Understanding The Community Lifecycle

From Geographic Location to Network Location: The Potential of Big Social Data

Lecture 4: How can we MINE, ANALYSE & VISUALISE the Social Web? (2014)

Digital Marketing & Discoverability for the Performing Arts

Changes in Tech & Venture Capital (Istanbul, Nov 2013)

Recently uploaded

💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™: See how to accelerate model training and optimize model performance with active learning Learn about the latest enhancements to out-of-the-box document processing – with little to no training required Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath. Speakers: 👨‍🏫 Andras Palfi, Senior Product Manager, UiPath 👩‍🏫 Lenka Dulovicova, Product Program Manager, UiPath

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

UiPathCommunity

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Speed Wins: From Kafka to APIs in Minutes

confluent

Discover the essentials of performance testing in the IT sector with our concise guide. Learn about various testing types such as load, stress, endurance, spike, scalability, and volume testing. Understand key performance metrics like response time, throughput, CPU and memory utilization, and error rate. Explore top tools like Apache JMeter, LoadRunner, Gatling, Neoload, and BlazeMeter. Gain insights into best practices for defining objectives, creating realistic scenarios, automating tests, and optimizing performance to ensure user satisfaction, reliability, scalability, and cost efficiency. Ideal for developers, QA engineers, and IT professionals. Visit Expeed Software for more information. https://expeed.com/

In-Depth Performance Testing Guide for IT Professionals

Expeed Software

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

I'm excited to share my latest predictions on how AI, robotics, and other technological advancements will reshape industries in the coming years. The slides explore the exponential growth of computational power, the future of AI and robotics, and their profound impact on various sectors. Why this matters: The success of new products and investments hinges on precise timing and foresight into emerging categories. This deck equips founders, VCs, and industry leaders with insights to align future products with upcoming tech developments. These insights enhance the ability to forecast industry trends, improve market timing, and predict competitor actions. Highlights: ▪ Exponential Growth in Compute: How $1000 will soon buy the computational power of a human brain ▪ Scaling of AI Models: The journey towards beyond human-scale models and intelligent edge computing ▪ Transformative Technologies: From advanced robotics and brain interfaces to automated healthcare and beyond ▪ Future of Work: How automation will redefine jobs and economic structures by 2040 With so many predictions presented here, some will inevitably be wrong or mistimed, especially with potential external disruptions. For instance, a conflict in Taiwan could severely impact global semiconductor production, affecting compute costs and related advancements. Nonetheless, these slides are intended to guide intuition on future technological trends.

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Peter Udo Diehl

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

Ever caught yourself nodding along when someone mentions "delivering value" in Agile, but secretly wondering what the heck they actually mean? You're not alone! Join us for an eye-opening session where we'll strip away the buzzwords and dive into the heart of Agile—value delivery. But what is "value"? Is it a mythical unicorn in the world of software development, or is there more to this overused term? This isn't going to be a sit-and-get lecture. We're talking about a face-to-face, interactive meetup where YOU play a crucial role. Come along to: Define It: What does "value" really mean? We’ll build a definition that’s not just words, but a compass for your Agile journey. Contextualise It: Discover what value means specifically to you, your team, your company, and your industry. Because one size does not fit all. Deliver It: Share strategies and gather new ones for uncovering and delivering true value—no more shooting in the dark!

Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx

David Michel

Mission to Decommission: Importance of Decommissioning Products to Increase E...

Product School

How world-class product teams are winning in the AI era by CEO and Founder, P...

Product School

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

Neuro-symbolic is not enough, we need neuro-*semantic*

Frank van Harmelen

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other? Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Tobias Schneck

Recently uploaded (20)

Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Speed Wins: From Kafka to APIs in Minutes

In-Depth Performance Testing Guide for IT Professionals

Designing Great Products: The Power of Design and Leadership by Chief Designe...

UiPath Test Automation using UiPath Test Suite series, part 3

Future Visions: Predictions to Guide and Time Tech Innovation, Peter Udo Diehl

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Unpacking Value Delivery - Agile Oxford Meetup - May 2024.pptx

Mission to Decommission: Importance of Decommissioning Products to Increase E...

How world-class product teams are winning in the AI era by CEO and Founder, P...

Key Trends Shaping the Future of Infrastructure.pdf

Neuro-symbolic is not enough, we need neuro-*semantic*

FIDO Alliance Osaka Seminar: Overview.pdf

Quantum Computing: Current Landscape and the Future Role of APIs

PHP Frameworks: I want to break free (IPC Berlin 2024)

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024

Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

1. Conoce a tu público: geolocalización, comunidades y perﬁles en redes sociales Alejandro González @nihilistBird alex@outliers.es

2. Qué hacemos • In-store analytics • Social listening+analytics • Data visualization • Citizen Science • Inmersive dataviz

3. Social Listening Tools • How much about my brand? [presence] (<-2006) • What exactly do they say? [message] (2006-2010) • Where, how and who? [user] (2010->)

4. Where?

5. Geohashing: BCNBeats http://bcnbeats.com/ 12+ meses de datos geolocalizados Instagram Foursquare Twitter Bicing Traﬃc 60 millones de puntos https://vimeo.com/65518726

7. Geohashing http://en.wikipedia.org/wiki/Geohash ¿Qué es un geohash? Un sistema de agregación espacial basado en longitud+latitud Estructura espacial jerárquica La precisión se degrada progresivamente En el dominio publico

8. Geohashing http://en.wikipedia.org/wiki/Geohash

9. Geohashing http://geohash.gofreerange.com/

10. Geohashing http://www.elastic.co/guide/en/elasticsearch/reference/current/search-aggregations-bucket-geohashgrid-aggregation.html

11. Geohashing+hashtags

12. Geohashing: #sonar2014

13. Geohashing: #sonar2014 #sonar2014BCN (general)

14. Geohashing: #DGT

15. Geohashing: #DGT

16. Geohashing: #DGT

17. Geohashing: #DGT BCN (general) #DGT

18. Geohashing: #DGT

19. Spatial aggregation Twitter Feed DB Hashtag aggregation Spatial skew Time skew Hashtag classﬁcation

20. Final results

21. How?

22. Viralization https://twitter.com/derm_seborreica/status/473373253600542720

23. Viralization

24. Viralization

25. Viralization

26. Viralization Comm1 Seed Comm2 Seed Comm3 Seed

27. Who?

28. Proﬁle mining LexiconCorpus https://medium.com/@outliers/mineria-de-perﬁles-politicos-en-twitter-19972efaf309

29. Profile mining ‘Podemos’ fanbase affiliation https://medium.com/@outliers/mineria-de-perfiles-politicos-en-twitter-19972efaf309

30. Profile mining PSOE fanbase affiliation https://medium.com/@outliers/mineria-de-perfiles-politicos-en-twitter-19972efaf309

31. Perﬁles http://www.faceplusplus.com/

32. Perﬁles ~= 1 millón de tweets descargados (1% Twitter) ~= 50.000 tweets ‘geocodeados’ (Nominatim) ~= 50.000 peticiones a Face++ ~= 25.000 resueltas (avatar activo) ~= 5.000 caras analizadas

33. Perﬁles http://oscaroutliers.cartodb.com/viz/def7c36e-d2ed-11e4-ba69-0e018d66dc29/embed_map

34. Perﬁles http://oscaroutliers.cartodb.com/viz/06a3056a-d2ec-11e4-88e6-0e0c41326911/embed_map

35. Perﬁles http://oscaroutliers.cartodb.com/viz/667310c6-d2eb-11e4-a49f-0e9d821ea90d/embed_map

36. Gracias Alejandro González @nihilistBird alex@outliers.es

Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

Recommended

Recommended

More Related Content

Similar to Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

Similar to Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales (20)

More from Adigital

More from Adigital (20)

Recently uploaded

Recently uploaded (20)

Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales