Outback Steakhouse, founded in 1988, is a leading casual dining operator with over 1,500 restaurants in 20 countries. The document addresses challenges in international expansion, including market selection, adaptation of the Outback concept, management strategy (franchise, direct management, or joint venture), and pace of growth. A SWOT analysis and Porter’s Five Forces model are employed to evaluate potential target markets.

1. OUTBACK STEAKHOUSE: GOING INTERNATIONALMehakKohliPrafulAnchaliyaRohit Jain SheetalVishnoi

2. Outback Steakhouse Inc. (OSI) Background Started in 1988One of the largest casual dining operators Over 1500 restaurants in 20 countries worldwide Includes 7 brands

3. Challenge 1:Target Countries?

5. Markets to Enter

6. SWOT Analysis

8. Porter’s Five Force Model

10. Challenge 2:How the Outback Concept be adapted to overseas market?

11. Overseas Strategy

12. Challenge 3:Whether to franchise, directly manage, or joint venture?

13. Franchising

14. Challenge 4:What pace of expansion to target?

17. THANK YOU