Out of My Brain on the 5:15 | Practical User Research for the Enterprise UXer

5:15
Practical User Research for the Enterprise UXer
Out of my brain on the
IA Conference | Orlando | 16 March 2019
Why should I care?
Why should I care?
Why should I care?
Why should I care?
Joe Sokohl | @RegJoeConsults

@RegJoeConsults
RegularJoeConsulting.com
Agenda
• What is Enterprise UX?
• Why research?
• What’s the problem with research?
• Enter the Who
• The Five Questions (intros and outros don’t count)
• Take a tip from Randall Bramblett
• What you can learn in 15
• Questions, discussions and such 2

@RegJoeConsults
What’s Enterprise UX?
• Stuff that people actually do
• Contexts often within an office or at least a business
setting
• Timesheets, expense reports, product ordering (think of
massive corporate purchasing, not new shoes for you)
• Stuff that employees do
• In other words….
3

@RegJoeConsults
What’s Enterprise UX?
3
UX for the rest of us

“Indifference towards people and the reality in
which they live is actually the one and only
cardinal sin in design.”
Dieter Rams

@RegJoeConsults
–Validating Product Ideas: Through Lean User Research
Tomer Sharon
“While not an easy technique to
apply, observing people in their
natural context of using products or
services can take you a long way
toward deeper learning about a real
problem.”

@RegJoeConsults
Research
• Who is our user
• What do they do
• Why do they do it
• Where do they do it
• When do they do it
• How do they do it
6

@RegJoeConsults
What’s the problem with research?

@RegJoeConsults
“[W]e’d invite our business
partners or stakeholders to the
lab, but it was difficult to get
them to take time out of their
day to travel to the lab, and it
was a big production.”
–Remote Research
Nate Bolt and Tony Tulathimutte

@RegJoeConsults
“Our users don’t have time to go to
a focus group or a conference room
and spend hours listening to
someone or doing inane exercises.”

@RegJoeConsults
“We can’t spend tons of project
time for six months just fiddling
around with talking to users…who
need to be doing their jobs, by the
way.”

@RegJoeConsults
It’s a time and cost suck

It creates an insular view of the product

Research can promote “navel gazing”

Researche pour le research

It creates a disconnect with teams
11

@RegJoeConsults
What I learned from a car salesman
12https://commons.wikimedia.org/wiki/File:1982_Renault_5_TS_(3685059987).jpg

@RegJoeConsults
Enter the Who
https://genius.com/The-who-5-15-lyrics

@RegJoeConsults
5:15
•Five questions in 15 minutes
•Be respectful, polite, ﬂexible, and accommodating
•Everyone has 15 minutes to spare
•In situ means less disruptive in most cases
•Learn by seeing + hearing
14

@RegJoeConsults
What are the questions
• Prerequisites/introductions (doesn’t count)
1. What do you do? What’s your role/responsibilities?
2. What’s a typical day-in-the-life for you?
3. Who do you work with?
4. What’s one thing you couldn’t do you job without? Why?
5. What’s one thing you would change and why?
• BONUS: What do you wish I’d asked? (doesn’t count)
• Thanks and see ya (doesn’t count) 15

@RegJoeConsults
What do you do? What’s your role/
responsibilities?

@RegJoeConsults
What’s a typical day-in-the-life for you?

@RegJoeConsults
Who do you work with?

@RegJoeConsults
Where do you get your information that
helps you do your job?

@RegJoeConsults
What’s one thing you couldn’t do you job
without? Why?

@RegJoeConsults
What’s one thing you would change and
why?

@RegJoeConsults
Why bonus questions don’t count

@RegJoeConsults
Get In Get Out

@RegJoeConsults
What you can learn in 15
• Who our user is
• What they do
• Why they do it
• Where they do it
• When they do it
• How they do it
23

@RegJoeConsults
Questions?

@RegJoeConsults
Resources
• The Who Quadrophenia especially https://genius.com/3456760
• Randall Bramblett God Was in the Water
• Nate Bolt and Tony Tulathimutte Remote Research
• Tomer Sharon Validating Product Ideas: Through Lean User Research
• Steve Portigal Interviewing Users and Doorbells, Danger, and Dead Batteries:
User Research War Stories
• Enterprise Experience Conference Rosenfeldmedia.com/enterprise2019/
• Joe Sokohl @RegJoeConsults RegularJoeConsulting.com
25

Out of My Brain on the 5:15 | Practical User Research for the Enterprise UXer

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