The document outlines branding and marketing materials for the Out Caste Festival, including: - A logo design featuring symbols representing the chakra system and colors associated with each chakra. - Outdoor advertising like billboards, posters, and banners to promote the event locally. - A website with landing page, event guide, schedule, and community features for attendees. - A mobile application for the event with a schedule, map, and social media integration. - Wayfinding signs and maps to help attendees navigate the festival grounds.

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Out Caste Festival
Mind Body Spirit Tribe

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Table of Contents
About... 3
Persona... 4
Story Map... 5
Branding... 6-11
Outdoor Advertising... 12-18
Web Presence... 19-26
Event Application... 27-36
Wayfinding... 37-48

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About
Out Caste Festival is a transformational arts, workshop, flow
and musical festival. The focus of this festival is to foster a tribal
community of like-minded individuals, spreading awareness on
topics such as consciousness, holistic body-mind-spirit health,
and solution-oriented approaches to the problems facing
humanity. We foster a sacred space to aide in the raising of
consciousness, developing lasting friendships, and connecting
with your higher self.

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John Warrior Poetanarchaist, critical thinker, freedom lover
“​In this concrete jungle we live, our
survival is love that we give. Now
my instinct is guiding my way, it’s
true what they say, the world is your
chance to create” - DubFX
Age: ​30
Work: ​Author/Activist
Family: Married​
Location: ​Baltimore, MD
Character: ​Wise
GOALS:
• Raise awareness
• Spread knowledge
• Share love
• Fight oppression
FRUSTRATIONS:
• Close mindedness
• False Authority
• Those that seek to take away our rights
John is an indepent writer,
researcher, and activist.
After struggling to get his
work published, he made
the decision to self publish
his work. He now helps
other artists and writers
get published using the
knowledge he gained
through experience.
PERSONALITY:
Introvert
Analytical
Conservative
Passive
Extrovert
Creative
Liberal
Active
MOTIVATION:
Incentive
Fear
Achievment
Growth
Power
Social
PREFERED CHANNELS:
Traditional Ads
Online and Social Media
Referral
Guerilla Efforts & PR

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Customer Story Map

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Branding

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Design Elements
Crown Violet
67%C 100%M 28%Y 21%K
99R 5G 97B
Heart Green
69%C 0%M 100%Y 0%K
54R 204G 69B
Solar Yellow
11%C 3%M 92%Y 0%K
233R 224G 49B
Throat Blue
47%C 0%M 7%Y 0%K
87R 237G 255B
Third Eye Indigo
100C 98%M 9%Y 4%K
20R 28G 143B
Color
I chose colors used to represent
the chakra system which fits well
with the concept of this festival’s
focus on the mind body and soul.
Typography
Headline and logo
Orbitron
ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 0123456789
Body
Orator
ABCDEFGHIJKLMNOPQRSTUVWXYZ|abcdefghijklmnopqrstuvwxyz|0123456789

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Logo - Horizontal
symbol+wordmark
single color
two color
outline

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Logo - Vertical
symbol+wordmark
single color
two color
outline

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Logo - Stylized
single color
two color
outline

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Logo - Mockup

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Outdoor Advertising

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Billboard

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Billboard Mockup
While we are not planning on using billboards
in the traditional sense I did mock up an
outdoor billboard to show the design in
use. Our outdoor marketing will focus on
generating one on one contacts through our
street team using the “billboard” as a flyer to
hand out during these contacts.

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Poster

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Poster Mockup
This poster design will work to help promote the event at local venues

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Street Banner

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Street Banner Mockup
Using X-Frames we will
be able to promote at
local events

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Web Landing Page & Web Advertising

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Website Wireframe

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Website Flowchart

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Web Landing Page
view on web

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Animated Web Banners
click to play

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Animated Web Banners
click to play

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Social Media Cover Photos
Facebook(web view)
Twitter
Facebook(mobile view)

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Profile Picture Overlay

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Event Application

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Wireframes
Splash Screen- Users will
only need to login on their
first use, afterwards the
splash screen will show on
load and take users to the
landing page.
Landing Page - Users will
have access to the major
features they will need at
the event. Twitter activity
feed will also be displayed
here.

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Event Programming guide(Experiences)- Users will be able to browse the guide by the various
experiences offered at the festival in a pyriamid style navigation down to each individual
performer or experience.

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Schedule with Event Tracks - Users will be able to switch between the days to see the events on
a per day basis. Selecting an event will link to that event’s experience page. Users will be able to
share events from this screen. I rolled the Event Tracks into a drop down menu to allow users
the filter function without taking them from the schedule screen.

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Community (Social Media) -The community page will act as the
social media hub for the event. The share function will have
integrtion for Twitter, Facebook, and Minds.
Meet up’s will allow visitors to create psuedo events will at the
festival like a communal dinner or nature walk just to name a
few things. This would be a good feature to use pre-festival to
encourage visitors in creating new friendships and being involved
with the festival itself.
The blogs and forum functions will be the same as we have on the
website allowing our tribe to stay connected with these features in
a mobile friendly platform.
We will also include our Twitter activity feed on this page as a drop
down users can hide if they dont want to see it.

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Wireframes Interaction

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Full Color

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Interaction

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Wayfinding Signage

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Event Wayfinding Wireframes

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Event Wayfinding Signs

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Mockups

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Promotional Items

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T-shirt Design