LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
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Jessica Mack of LifeProof presented on their influencer marketing campaign. They worked with ambassadors who already loved LifeProof's waterproof phone cases. The ambassadors created social media content while using LifeProof products during adventures. This content reached over 49 million people generating over 500,000 engagements. Lessons learned included ensuring clear communication with ambassadors and vendors, and allowing enough lead time.
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LifeProof: Empowering influencers to tell the brand story, presented by Jessica Mack
- 1. LifeProof Jessica Mack Empowering influencers to tell the brand story Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015
- 2. Enabling Influencers to Tell the Brand Story J e s s i c a M a c k | @ j s _ m a c k Empowering Influencers to Tell the Brand Story J e s s i c a M a c k | @ j s _ m a c k
- 3. #CHARGEAHEAD
- 4. Slater'Trout Stand&Up)Paddleboarder Ben'Jenkin Freerunner Mike'Escamilla BMX)Rider Erik'Roner Professional)Skier)+)Stuntman – #C H A R G E A H E A D A M B A S S A D O R S LIFEPROOF
- 5. – H AWA I I A D V E N TU R E H I K E LIFEPROOF
- 10. – LIFEPROOF LA S TR E E T R A C E
- 16. – LIFEPROOF M E X I C O S K Y D I V E
- 22. – LIFEPROOF C O LO R A D O M O U N TA I N B I K E
- 28. – LIFEPROOF A D D I TI O N A L C O N TE N T
- 29. – LIFEPROOF A M B A S S A D O R C H A N N E LS
- 30. – LIFEPROOF TH E N U M B E R S REACH:'49,689,109 ENGAGEMENT:'532,716 VIDEO'VIEWS:'4,623,288 OWNED' CHANNELS 77% INFLUENCERS 23%
- 31. – LIFEPROOF WH AT O U R FA N S S A I D
- 32. – LIFEPROOF WH AT WO R K E D • Working'with'ambassadors'who'already'know'and'love'LifeProof'products • Involving'the'ambassadors'in'the'campaign'planning • Packaging'up'content'for'distribution'to'ambassadors’'fans • Targeting'ambassadors’'fans'in'Facebook'and'Twitter'advertising
- 33. – LIFEPROOF LE S S O N S LE A R N E D • Direct'communication'is'essential • Longer'lead'times • Ensure'vendors'stick'to'embargos • Educate'everyone'thoroughly'on'FTC'requirements
- 34. – LIFEPROOF TA K E A C TI O N ! • Pick'up'the'phone • Create'a'brief'just'for'your'ambassadors • Get'product'in'their'hands • Find'ambassadors'who'are'already'using'your'products
- 35. LIFEPROOF WATC H TH E V I D E O O N TWI TTE R : @JS _M A C K
- 36. Learn more about past and upcoming Member Meetings socialmedia.org/meetings Learn more about Member Meetings socialmedia.org/meetings SOCIALMEDIA.ORG CASE STUDIES Member Meeting 37 Chicago 10-28-2015