Our action plan
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Our Action Plan for K. West Hotel outlines 3 actions: 1. Contact existing influencers who have stayed at the hotel previously to start a sponsorship program where influencers who refer new guests receive rewards like a free stay or spa/breakfast discounts. 2. Recruit representatives to work on social media accounts and the hotel website as part of a multi-level marketing affiliate program where affiliates get paid for clicks and shares. 3. Identify wellness and spa influencers to partner with so they promote the hotel on their websites and ads, gaining access to their followers.
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Our action plan
- 1. Our Action PlanFor K. West Hotel Chikaleva Alena Steven Poinot Agnès Lerévérend
- 2. On the hotelwebsite: The existingInfluencers There are a link for twitteraccount and for facebookaccount. On Twitterthere are 1600 fans, and on facebookthere are 851 persons.
- 3. Our Action Plan: Our first action: To contact the existinginfluencers (clients whoalreadyvisitedourhotel) and to givethe information about the creation of a system of « sponsorship ». In thissense, when a persondoes a new reservation, he / shecangive the information about the personwhorecommendedthishotel or influenced the choice for his / herstay. The personwhowillbe the best influencer willwin a stayat us hotel. The othersinfluencerswillreceiveoffers, promotions (reductions for the spa, free breakfast…).
- 4. Our second Action: As a system MLM (Multi Level Marketing), wewillrecruitsomerepresentantswhowillbe in charge of our influence, both on the products and on the opportunity of affiliation. For these, theywillwork on the social networks accounts and directly on ourwebsite. The affiliateswouldbepaid in function of the clicks on their pages, advertises, twitters…. Wecanorganizedmanythings for theseaffiliates, such as specialoffers, …
- 5. Our third Action: To identify the influencerswhocommunicate on topicsbound to the activity of Spa and wellness. Taking actions to influence them, in ordertheyinclude the name of the hotel on theirwebsites, on theiradvertisings… In thissense, weneed to makepartnershipwiththis type of influencers, in order to have access to their fans, followers…