Julie Middleton (The Travel Foundation) - Come aiutare le destinazioni nella realizzazione di progetti sostenibili nel tempo? Il benessere di una destinazione parte dall’interno. Progetti virtuosi portano…..

2. Global Economic
Benefits
 Generates 10%
global GDP
 Attracts investment
 Creates 107m jobs
 Contributes tax
AT WHAT COST?

6. crabby
200+ people
wasting 3 hours
dull
crowded
boringnegative

8. “No one knows the costs involved
at a destination level, to host every
additional visitor”

10. Actual Trends vs Tourism 2030 Forecast - World
Source: World Tourism Organisation (UNWTO), January 2019
InternationalTouristArrivals(million)
1.8
0
1.6
0.8
0.6
0.4
0.2
1.4
1.2
1.0
1995 2000 2005 2010 2015 2020 2025 2030
525m
1.4b
1.8bTrend 1995 – 2010
Tourism Towards 2030 Projection
Actual 1995 – 2018*

13. Photo Credit: Rhodes by David Mark from Pixabay
€1.35
2013
€23m

14. Photo Credit: Rhodes by David Mark from Pixabay

16. The Invisible
Burden
CAUSE
Lack of
Innovation
CAUSE
Lack of
Finance
CAUSE
Lack of
Skilled Resources
CAUSE
Lack of
Data
SYMPTOM
Decay
of Assets
SYMPTOM
Unhappy
Residents
SYMPTOM
Failing
Infrastructure
SYMPTOM
Happy
Residents
SYMPTOM
Protected
Assets
SYMPTOM
Adequate
Infrastructure

22. ADVOCACY

23. julie.middleton@thetravelfoundation.org.uk