Innovation Norway planned several initiatives to promote the 2011 FIS Nordic World Ski Championships in Oslo: 1) They developed and promoted the Holmenkollen Ski Jump 2 video game internationally to generate excitement around Norway and the event. 2) Promotional materials like brochures and posters were created and distributed through various Norwegian government and tourism offices. 3) Press activities included hosting international journalists at press conferences and events leading up to the championships to generate media coverage.