The document provides details about the Commercial Centre 'Orhideea' and Carrefour Hypermarket located in Bucharest, Romania that opened on September 23rd, 2003. It includes information on the building size and areas, parking capacity, number of stores and restaurants, and annual customer traffic. The document also lists various marketing activations and celebrity appearances that were held at the location between 2003-2007 to increase brand awareness, boost sales, and drive customer traffic.

1. Marketing activations which increased
brand awareness, boost sales and drive
customer’s traffic

2. Commercial Centre ‘Orhideea’ and
Carrefour Hypermarket
Bucharest, Romania.
Opening Date : 23rd Sept 2003
Built up area: 26950sqm of which:
-Hypermarket and retail area: 8970 sqm
-Commercial area: 8790 sqm
-Restaurants: 890 sqm
Total floor area – 28810 sqm of which:
-Hypermarket : 16620 sqm
-Commercial galleries: 12190 sqm
Parking area: 1294 cars
51 stores, 5 restaurants, 2 coffee shops
12 million customers/year.

3. Grand Opening Commercial Centre ‘Orhideea’ and Carrefour
Hypermarket 24th Sept 2003
- with participation of the actual Romanian president-

4. First Santa Claus 17th Dec 2003
‘Orhideea’ Commercial Centre

5. Harry Potter 3 Launch 13th Dec 2003

6. ‘Simplu’ Troupe 1st Aug 2004
-Platinum Disc Award Event-

7. Book Launch 31st Aug 2004
-new product roll-out-

8. Singer Stefan Banica Jr. 14th Dec 2004
-autographs session for fan’s-

9. Pepe Singer 15th Dec 2004
-music album launch-

10. ‘Simplu’ Troupe 9th Feb 2005
-“Love Week Event”-

11. Pascal Bruckner, French Writer 18th June 2005
-book launch-

12. ‘Mandinga’ Band 30th June 2005
-concert & autograph session-

13. Harry Potter 6 Book Launch Event 26th Nov 2005
-new product roll-out-

14. ‘Carcotasii’ Comedians 4th Dec 2005
-autograph session for fan’s-

15. Pepe Singer 14th Feb 2006
-Valentine’s Day giveaways-

16. ‘Sistem’ Stomp Band 4th April 2006
-night concert-

17. Rita Muresan Designer’s Fashion Show 20th Dec 2006

18. Andreea Banica Singer 20th Dec 2006
-concert after the fashion show-

19. Edith Gonzales, Uruguay’s Soap Films Actress 21st April 2007
-autographs session for fan’s-

20. Rafaga, Argentinean Troupe 15th Sept 2007
-outdoor concert-