Organizational attraction refers to the magnetism or appeal that a company holds for potential employees or stakeholders. It encompasses various factors such as the company's culture, values, reputation, opportunities for growth, compensation, benefits, and work-life balance. Essentially, it's about how desirable an organization is perceived to be by those considering joining or engaging with it.

1. Photo by Pexels
Organizational Attraction in
HR Planning
Creating a compelling employer brand to
attract top talent

2. The importance of organizational attraction in HR planning
↗ ↘
Advantages of organizational attraction Disadvantages of organizational attraction
Organizational attraction helps in attracting top talent and
building a skilled workforce.
It improves employee satisfaction and retention rates.
A positive organizational attraction enhances the company's
brand image and reputation.
Ineffective organizational attraction strategies can lead to
hiring unqualified candidates.
High competition for attracting talented individuals can
increase recruitment costs.
Misaligned organizational attraction with company culture
can result in poor fit employees.

3. Understanding Organizational Attraction
Organizational attractiveness plays a crucial role in
attracting potential employees.
Factors such as company culture, employee benefits,
and growth opportunities contribute to an organization's
appeal.
A positive work environment and strong leadership can
enhance an organization's attractiveness.
Competitive salaries, flexible work arrangements, and
recognition programs are additional aspects that make
an organization attractive.
Organizations should focus on building employer brand
to increase their attractiveness to job seekers.
Effective communication and transparency in
organizational policies contribute to organizational
attraction.

4. Strong Employer Brand
Attract Top Talent
A compelling employer brand is essential for attracting and
retaining the best talent in the industry.
Building Reputation
Establishing a strong employer brand helps build a positive
reputation and improves employee engagement.
Competitive Advantage
Having a strong employer brand gives a competitive
advantage in the talent market and attracts top
performers.
Photo by Pexels
Photo by Pexels
Photo by Pexels

5. Unique Selling Points
Stand out from the competition
with our exceptional products and
services.
Our innovative technology
solutions revolutionize the user
interface experience.
Leverage social media platforms
to engage and connect with your
target audience.
Enhance your content with
multimedia features to captivate
your users.
Our intuitive navigation system
ensures effortless user
experiences.
Efficiently manage and organize
your files with our advanced file
management tools.

6. Creating a Positive Employee Experience
Enhancing the Employee Journey
• By enhancing the employee journey, companies can
attract top talent.
• Improving the employee experience helps in retaining
valuable employees.
• Positive employee experiences lead to increased
productivity and engagement.
Risks of Neglecting Employee
Experience
• Neglecting employee experience can lead to high
turnover rates.
• Unsatisfied employees may have a negative impact on
company culture.
• Lack of focus on employee experience may result in
decreased motivation.

7. Measuring Effectiveness
10 80% 15 250
Attraction Efforts Organizational Growth Engagement Rate Applicant Conversion

8. Building an Attractive Culture
Positive Work Environment
• Creating a supportive workplace that fosters collaboration and
growth.
• Promoting work-life balance and employee well-being.
• Encouraging open communication and regular feedback.
• Recognizing and rewarding employee achievements and
contributions.
Photo by Pexels

9. Attracting and Retaining Millennials
01 02 03 04
Understanding what
millennials seek in an
employer
and how to meet their needs Examples of attracting and
retaining millennials
Key strategies for building a
millennial-friendly workplace

10. Effective Talent Acquisition Strategies
Attracting top talent in a competitive
market
Implementing employer branding initiatives to enhance
your company's reputation and attract high-quality
candidates.
Utilizing platforms like LinkedIn and Facebook to
actively engage with potential candidates and showcase
your company culture.
Use targeted advertising campaigns to reach passive
candidates and increase visibility.
Leveraging social media platforms
Implement a streamlined application process to prevent
candidate drop-off and ensure a positive candidate
experience.
Consider offering competitive compensation packages
and benefits to attract and retain top talent.
Utilize data analytics to optimize your talent acquisition
strategies and make data-driven decisions.

11. Conclusion
Key advantages:
• Organizational attraction helps in attracting top
talents.
• It increases employee retention rates.
• Enhances the company's reputation and brand image.
Considerations:
• Potential challenges in implementing attraction
strategies.
• Costs associated with attracting and retaining talent.
• Possible resistance from existing employees.