This document outlines the plans for an event called "Prettiest Attire Week" which will feature a fashion show of sarees designed by 30 top Indian designers and modeled by 50 top Indian models. The budget for the event is estimated to be between 3.5-4 crore rupees. Major sponsors include Pond's and BMW. Marketing will be done through online, newspapers, hoardings and TV advertisements. Photography will be led by famous photographer Daboo Ratnani along with 3 others. Food and drinks will be provided by sponsors Taj, Starbucks and Bailey. Public relations activities include providing an event booklet and holding a press conference and media ceremony.

1. Batch – 2016
Course Code – 50421107
Course Name- Event
Management I
Roll # - 1138
Assignment # - A 108

2. PRETTIEST ATTIRE WEEK

3. Conceptualizing
 A show of Indian Attire :- SAREE’S
 Fashion show with top 50 models of
India.
 All 30 top designers of India would
showcase their saree’s.
 Decoration theme would be :
ETHNIC

4. Budget
 Around 3.50crore to 4 crore.
 Highest rates of models is around 35
lakh.
 Set up which includes :Lighting , LED’s
Decorations
60 round tables with 5 chairs
Sitting Arrangements
Back stage , A.C’s
Would cost around 80-90 lakh.
 Sound System 4-5 Lakh , etc.

5. Stage would look like this

6.  1st two rows would be reserved for
invited celebrities and special
WINE would be served to these 2
rows.
And back side would be round table
and chairs like this:

7. Sponsorship
 Basically 2 main sponsorships are
there : POND’s White Beauty is very much
interested and want to sponsor half
of the budget and will showcase
their beauty products.
 BMW is also interested and would
sponsor a respectable amount.

8. Marketing:
 Planned to market with 4 mediums:
1) Online marketing
With : 2) Newspapers
 3) Hoardings – in major cities of
India
 4) T.V - advertisement

9. Photography
 Daboo Ratnani :- one of the biggest
photographer who will only click for
show stopper celebrities.
 And 3 other well know photographers
too.

10. 10 models should walk for 1
designer along with a show
stopper.

11. Hospitality
 Bailley :- water bottles would be
served on tables.
 Dinner would be provided to guests
sponsored by THE TAJ.
 Food preparation and food serving
department would be at 30mts
distance so that food doesn’t cools
down.
 Coffee would be also served on
tables , sponsored by STARBUCKS.

12. Public Relation
 A booklet will be provided to all
visitors, carrying all the designs of
saree’s and this event.
 An official opening ceremony with
Media would also followed by press
release.
 Also a press conference.

13. Show would end with all the
designers on the stage like this -

14. We will try to make this event successful
and turn it into a biggest saree week.
Thank you