Organisations are now seeking to drive corporate performance by maximising the value of their customer relationship. However, beyond this, many companies often fail to appreciate the importance of developing specific, well-defined and integrated business processes focused on the customer. i. Define the term Customer Loyalty. (2 marks) ii. Discuss TWO ways in which the application of any named laws of service can aid in building customer loyalty ( 10 marks) iii. Identify and discuss three strategies that can be use by the employees to create customer loyalty within a business administration organisation. (12 marks) iv. Justify how each strategy identify can lead to customer loyalty. (2 marks) v. State two ways in which the management can train their employees to identify and address the needs of their customer. (4 marks) .