SlideShare a Scribd company logo
3
Chapter
Fundamentals of
Organization Structure
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Organization Theory and Design
Eleventh Edition
Richard L. Daft
Organization Structure
• Formal Reporting Relationships
– Number of levels
– Span of control
• Grouping of Individuals
– Creation of departments
• Design of Systems
– Communication, coordination, and integration of
efforts
• Horizontal information and coordination
reflected in organization chart
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
2
A Sample Organization Chart
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
3
Information-Sharing Perspective
on Structure
Vertical and horizontal information flow
– Traditional organization designed for efficiency?
• Centralized authority focused on top level decision-
making
– Learning organization which emphasizes
communication and collaboration
• Decentralized authority focused on shared tasks and
decisions
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
4
Efficiency versus
Learning Outcomes
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
5
Vertical Information Sharing
• Vertical linkages coordinate activities
between the top and the bottom of the
organization
• Hierarchical referral are the vertical lines
which identify the chain of command
• Rules and Plans create vertical links
• Reports, computer systems, and written
information are vertical information systems
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
6
Horizontal Information Sharing
Horizontal linkage coordinates activities across
organizational departments - not traditionally
drawn on the organizational chart
 Information Systems
 Liaison Roles
 Task Forces
 Full-Time Integrator
 Teams
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
7
Ladder of Mechanisms for
Horizontal Linkages
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
8
Teams and Horizontal Coordination
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Relational Coordination
• High level of horizontal coordination
• Frequent, timely, problem-solving
communication
• Relationships of shared goals, shared
knowledge, and mutual respect
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
10
Horizontal Coordination and Linkages
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
11
Organization Design Alternatives
Required Work Activities
Reporting Relationships
Departmental Grouping Options
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
12
Departmental Grouping Options
Functional
Grouping
Divisional
Grouping
Multifocused
Grouping
Horizontal
Grouping
Virtual Network
Grouping
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
Functional Structure
Activities grouped by common function
All specific skills and knowledge are
consolidated
Promotes economies of scale
Slow response to environmental changes
Prevalent approach but few companies can
respond in today’s environment without
horizontal linkages
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
14
Functional: Strengths & Weaknesses
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
15
Divisional Structure
 Product structure or strategic business units
 Divisions organized according to products, services,
product groups
 Good for achieving coordination across functional
departments
 Suited for fast change
 Loses economies of scale
 Lacks technical specialization
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
16
Reorganization from Functional
to Divisional
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
17
Divisional: Strengths & Weaknesses
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
18
Geographic Structure
Organizing to meet needs of users/customers
by geography
Many multinational corporations are
organized by country
Focuses managers and employees on specific
geographic regions
Strengths and weaknesses similar to divisional
organization
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
19
Sample Geographic Structure
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
20
Matrix Structure
 Multifocused with strong horizontal linkage
 Conditions for Matrix:
1. Share resources across the organization
2. Two or more critical outputs required: products and technical
knowledge
3. Environment is complex and uncertain
 Allows organization to meet dual demands
 Largest weakness is that employees have two
bosses and conflicting demands
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
21
Sample Matrix Organization
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Conditions for Matrix Structure
• Need for shared and flexible use of people
across products
• Two or more critical outputs like new products
and technical knowledge
• The environment is complex and uncertain
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
23
Matrix: Strengths & Weaknesses
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
24
Horizontal Structure
 Organization around core processes
Processes refers to tasks and activities
 Shift towards horizontal structure during
reengineering
 Eliminates vertical hierarchy and
departmental boundaries
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
25
Sample Horizontal Structure
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Characteristics of
Horizontal Structure
 Structure is created around cross-functional processes
 Self-directed teams, not individuals, are dominant players
 Process owners are responsible for entire process
 People on the team are given authority for decisions
 Can increase organization’s flexibility
 Customers drive the organization, measured by customer
satisfaction, employee satisfaction, and financial contribution
 Culture is one of openness, trust, and collaboration; focus on
continuous improvement
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
27
Horizontal: Strengths & Weaknesses
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Virtual Networks and Outsourcing
Extend horizontal coordination beyond the
boundaries of the organization
Most common strategy is outsourcing
• Contract out certain tasks/functions
Virtual or modular structures subcontract
most of its major functions to separate
companies
The virtual network organization serves as a
central hub with contracted experts
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
29
Virtual Network Example
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
30
Virtual Network Strengths
and Weaknesses
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
31
Hybrid Structure
Combination of various structure approaches
Tailored to specific needs
Often used in rapidly changing environments
Greater flexibility
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
32
Application of Structural Design
• Each structure meets different needs and is a tool
that can help managers be more effective
• Structural alignment aligns structure with
organizational goals
• Symptoms of Structural Deficiency:
– Decision making is delayed or lacking quality
– Organization cannot meet changing needs
– Employee performance declines, needs are not meet
– Too much conflict
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
33
Structure to Organization’s Need for
Efficiency vs. Learning
©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
34

More Related Content

What's hot

Chapter 12 strategic leadership
Chapter 12 strategic leadershipChapter 12 strategic leadership
Chapter 12 strategic leadership
Dr. Lam D. Nguyen
 
Griffin chap07
Griffin chap07Griffin chap07
Griffin chap07
Zafar Sani
 
Chapter 3 Organizational Culture And Environment The Constraints
Chapter 3   Organizational Culture And Environment The ConstraintsChapter 3   Organizational Culture And Environment The Constraints
Chapter 3 Organizational Culture And Environment The Constraints
management 2
 
Ch13 Power & Politics
Ch13 Power & PoliticsCh13 Power & Politics
Ch13 Power & Politics
itsvineeth209
 
Organizational Development Interventions
Organizational Development InterventionsOrganizational Development Interventions
Organizational Development Interventions
Ramakrishna Kongalla
 
Organizational behaviour and development
Organizational behaviour and developmentOrganizational behaviour and development
Organizational behaviour and development
AILEEN H. BANAGUAS
 

What's hot (20)

Chapter 12 strategic leadership
Chapter 12 strategic leadershipChapter 12 strategic leadership
Chapter 12 strategic leadership
 
Griffin chap07
Griffin chap07Griffin chap07
Griffin chap07
 
Learning Organisation adapted from Peter Senge's 5th Discipline - Philosophy,...
Learning Organisation adapted from Peter Senge's 5th Discipline - Philosophy,...Learning Organisation adapted from Peter Senge's 5th Discipline - Philosophy,...
Learning Organisation adapted from Peter Senge's 5th Discipline - Philosophy,...
 
Chapter 3 Organizational Culture And Environment The Constraints
Chapter 3   Organizational Culture And Environment The ConstraintsChapter 3   Organizational Culture And Environment The Constraints
Chapter 3 Organizational Culture And Environment The Constraints
 
Models of Corporate Governance
Models of Corporate GovernanceModels of Corporate Governance
Models of Corporate Governance
 
Ch13 Power & Politics
Ch13 Power & PoliticsCh13 Power & Politics
Ch13 Power & Politics
 
Management Principles and Practices - Ricky W. Griffin 11th Edition Chapter 01
Management Principles and Practices - Ricky W. Griffin 11th Edition Chapter 01Management Principles and Practices - Ricky W. Griffin 11th Edition Chapter 01
Management Principles and Practices - Ricky W. Griffin 11th Edition Chapter 01
 
Organizational Change and Stress Management
Organizational Change and Stress ManagementOrganizational Change and Stress Management
Organizational Change and Stress Management
 
CH 3 ETHICS AND SOCIAL RESPONSIBILITY
CH 3 ETHICS AND SOCIAL RESPONSIBILITY CH 3 ETHICS AND SOCIAL RESPONSIBILITY
CH 3 ETHICS AND SOCIAL RESPONSIBILITY
 
Social and ethical responsibility of management
Social and ethical responsibility of managementSocial and ethical responsibility of management
Social and ethical responsibility of management
 
Strategic management
Strategic managementStrategic management
Strategic management
 
Presentation on Strategy and structure
 Presentation on Strategy and structure Presentation on Strategy and structure
Presentation on Strategy and structure
 
Chapter 2 corporate goverance
Chapter 2 corporate goveranceChapter 2 corporate goverance
Chapter 2 corporate goverance
 
Organizational Development Interventions
Organizational Development InterventionsOrganizational Development Interventions
Organizational Development Interventions
 
Social Responsibility and Ethics in Strategic Management
Social Responsibility and Ethics in Strategic ManagementSocial Responsibility and Ethics in Strategic Management
Social Responsibility and Ethics in Strategic Management
 
Stakeholders and their roles
Stakeholders and their rolesStakeholders and their roles
Stakeholders and their roles
 
Organizational behaviour and development
Organizational behaviour and developmentOrganizational behaviour and development
Organizational behaviour and development
 
Foundation of control
Foundation of controlFoundation of control
Foundation of control
 
Chapter08
Chapter08Chapter08
Chapter08
 
Basic elements of organizing
Basic elements of organizingBasic elements of organizing
Basic elements of organizing
 

Similar to Organisational Structure and Change - 02.pptx

13 Chapter Conflict,Power,andPoli1cs.docx
13  Chapter Conflict,Power,andPoli1cs.docx13  Chapter Conflict,Power,andPoli1cs.docx
13 Chapter Conflict,Power,andPoli1cs.docx
moggdede
 
Chapter 06 understanding information and e business
Chapter 06 understanding information and e businessChapter 06 understanding information and e business
Chapter 06 understanding information and e business
Nur Khalida
 
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docxCopyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
voversbyobersby
 
Final 2 controlling
Final 2   controllingFinal 2   controlling
Final 2 controlling
Phil Demano
 

Similar to Organisational Structure and Change - 02.pptx (20)

Structure and Change-09-ppt.pptx
Structure and Change-09-ppt.pptxStructure and Change-09-ppt.pptx
Structure and Change-09-ppt.pptx
 
OrganisationStructure-Change-04-ppt.pptx
OrganisationStructure-Change-04-ppt.pptxOrganisationStructure-Change-04-ppt.pptx
OrganisationStructure-Change-04-ppt.pptx
 
Information-Sharing-Perspective-11-pp-01.pptx
Information-Sharing-Perspective-11-pp-01.pptxInformation-Sharing-Perspective-11-pp-01.pptx
Information-Sharing-Perspective-11-pp-01.pptx
 
MBA 635 chapter 15
MBA 635 chapter 15MBA 635 chapter 15
MBA 635 chapter 15
 
Daft_OT11e_Chapter 13.ppt
Daft_OT11e_Chapter 13.pptDaft_OT11e_Chapter 13.ppt
Daft_OT11e_Chapter 13.ppt
 
designing_organisations_for_international_environment
designing_organisations_for_international_environmentdesigning_organisations_for_international_environment
designing_organisations_for_international_environment
 
CH. 1.pptx
CH. 1.pptxCH. 1.pptx
CH. 1.pptx
 
Daft_OT12e_PPT_Ch07.pptx
Daft_OT12e_PPT_Ch07.pptxDaft_OT12e_PPT_Ch07.pptx
Daft_OT12e_PPT_Ch07.pptx
 
13 Chapter Conflict,Power,andPoli1cs.docx
13  Chapter Conflict,Power,andPoli1cs.docx13  Chapter Conflict,Power,andPoli1cs.docx
13 Chapter Conflict,Power,andPoli1cs.docx
 
MBA 635 Chapter 1
MBA 635 Chapter 1MBA 635 Chapter 1
MBA 635 Chapter 1
 
Leading and Learning MTI
Leading and Learning MTILeading and Learning MTI
Leading and Learning MTI
 
organisation_decision_making_process
organisation_decision_making_processorganisation_decision_making_process
organisation_decision_making_process
 
Chapter 06 understanding information and e business
Chapter 06 understanding information and e businessChapter 06 understanding information and e business
Chapter 06 understanding information and e business
 
ELECTRONIC CHANNELS OF DISTRIBUTION -ROSENBERG.pptx
ELECTRONIC CHANNELS OF DISTRIBUTION -ROSENBERG.pptxELECTRONIC CHANNELS OF DISTRIBUTION -ROSENBERG.pptx
ELECTRONIC CHANNELS OF DISTRIBUTION -ROSENBERG.pptx
 
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docxCopyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
Copyright ©2016 Cengage Learning. All Rights Reserved. May not.docx
 
CHAPTER2.ppsx
CHAPTER2.ppsxCHAPTER2.ppsx
CHAPTER2.ppsx
 
CH 14 BSAD 310 Fall 2019
CH 14 BSAD 310 Fall 2019CH 14 BSAD 310 Fall 2019
CH 14 BSAD 310 Fall 2019
 
Management chapter 6 organization structure.pptx
Management chapter 6 organization structure.pptxManagement chapter 6 organization structure.pptx
Management chapter 6 organization structure.pptx
 
Pp 13-new
Pp 13-newPp 13-new
Pp 13-new
 
Final 2 controlling
Final 2   controllingFinal 2   controlling
Final 2 controlling
 

More from ssuser539268 (10)

K Desslar HRM Cultre-PP-14.ppt
K Desslar HRM Cultre-PP-14.pptK Desslar HRM Cultre-PP-14.ppt
K Desslar HRM Cultre-PP-14.ppt
 
Human Resource Management M-Dessl-12.ppt
Human Resource Management M-Dessl-12.pptHuman Resource Management M-Dessl-12.ppt
Human Resource Management M-Dessl-12.ppt
 
HR In Digital Era PP-12.pptx
HR In Digital Era PP-12.pptxHR In Digital Era PP-12.pptx
HR In Digital Era PP-12.pptx
 
HRM-dessler_01.ppt
HRM-dessler_01.pptHRM-dessler_01.ppt
HRM-dessler_01.ppt
 
Human-Capital-Resource-Management-01-pp1.pptx
Human-Capital-Resource-Management-01-pp1.pptxHuman-Capital-Resource-Management-01-pp1.pptx
Human-Capital-Resource-Management-01-pp1.pptx
 
Innovative-Behaviour-01-pp-01.pptx
Innovative-Behaviour-01-pp-01.pptxInnovative-Behaviour-01-pp-01.pptx
Innovative-Behaviour-01-pp-01.pptx
 
Learning-Objective-Nature-HRM-02.pptx
Learning-Objective-Nature-HRM-02.pptxLearning-Objective-Nature-HRM-02.pptx
Learning-Objective-Nature-HRM-02.pptx
 
HR-Management-Nature-01.ppt
HR-Management-Nature-01.pptHR-Management-Nature-01.ppt
HR-Management-Nature-01.ppt
 
ch01-110204043930-phpapp02.pptx
ch01-110204043930-phpapp02.pptxch01-110204043930-phpapp02.pptx
ch01-110204043930-phpapp02.pptx
 
Fundamentals of Organization Structure
Fundamentals of Organization StructureFundamentals of Organization Structure
Fundamentals of Organization Structure
 

Recently uploaded

Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
ETMARK ACADEMY
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Prof. Marcus Renato de Carvalho
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Valters Lauzums
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
nehapardhi711
 

Recently uploaded (20)

Search Engine Marketing - Competitor and Keyword research
Search Engine Marketing  - Competitor and Keyword researchSearch Engine Marketing  - Competitor and Keyword research
Search Engine Marketing - Competitor and Keyword research
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
Relatório da OMS / Unicef / IBFAN sobre a situação do Código Internacional de...
 
Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024Monthly Social Media News Update May 2024
Monthly Social Media News Update May 2024
 
ThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness ReportThinkNow 2024 Consumer Financial Wellness Report
ThinkNow 2024 Consumer Financial Wellness Report
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Ash By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative DirectionAsh By Ash Benson Rebrand Creative Direction
Ash By Ash Benson Rebrand Creative Direction
 
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdfSAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
SAUDI ARABIA MARKET OVERVIEW-PARTICLE BOARD.docx.pdf
 
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
 
SMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the worldSMM Cheap - No. 1 SMM panel in the world
SMM Cheap - No. 1 SMM panel in the world
 
Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024Liquid Staking: An Overview for Beginners in 2024
Liquid Staking: An Overview for Beginners in 2024
 
Kế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh CosyKế hoạch Digital Marketing cho bánh Cosy
Kế hoạch Digital Marketing cho bánh Cosy
 
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_VersionThe_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
The_Canvas_of_Creative_Mastery_Newsletter_May_2024_Version
 
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...Awesome Free Global  Opportunity Online Mining Crypto Currency On Your Mobile...
Awesome Free Global Opportunity Online Mining Crypto Currency On Your Mobile...
 
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
Fortschrittliches Ki unterstütztes Marketing über WhatsApp Digital - membersh...
 
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
 
Digital Marketing Training In Bangalore
Digital Marketing Training In BangaloreDigital Marketing Training In Bangalore
Digital Marketing Training In Bangalore
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
A Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine OptimizationA Guide to UK Top Search Engine Optimization
A Guide to UK Top Search Engine Optimization
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 

Organisational Structure and Change - 02.pptx

  • 1. 3 Chapter Fundamentals of Organization Structure ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Organization Theory and Design Eleventh Edition Richard L. Daft
  • 2. Organization Structure • Formal Reporting Relationships – Number of levels – Span of control • Grouping of Individuals – Creation of departments • Design of Systems – Communication, coordination, and integration of efforts • Horizontal information and coordination reflected in organization chart ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2
  • 3. A Sample Organization Chart ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3
  • 4. Information-Sharing Perspective on Structure Vertical and horizontal information flow – Traditional organization designed for efficiency? • Centralized authority focused on top level decision- making – Learning organization which emphasizes communication and collaboration • Decentralized authority focused on shared tasks and decisions ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4
  • 5. Efficiency versus Learning Outcomes ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5
  • 6. Vertical Information Sharing • Vertical linkages coordinate activities between the top and the bottom of the organization • Hierarchical referral are the vertical lines which identify the chain of command • Rules and Plans create vertical links • Reports, computer systems, and written information are vertical information systems ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 6
  • 7. Horizontal Information Sharing Horizontal linkage coordinates activities across organizational departments - not traditionally drawn on the organizational chart  Information Systems  Liaison Roles  Task Forces  Full-Time Integrator  Teams ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7
  • 8. Ladder of Mechanisms for Horizontal Linkages ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8
  • 9. Teams and Horizontal Coordination ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 10. Relational Coordination • High level of horizontal coordination • Frequent, timely, problem-solving communication • Relationships of shared goals, shared knowledge, and mutual respect ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 10
  • 11. Horizontal Coordination and Linkages ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 11
  • 12. Organization Design Alternatives Required Work Activities Reporting Relationships Departmental Grouping Options ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 12
  • 13. Departmental Grouping Options Functional Grouping Divisional Grouping Multifocused Grouping Horizontal Grouping Virtual Network Grouping ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 13
  • 14. Functional Structure Activities grouped by common function All specific skills and knowledge are consolidated Promotes economies of scale Slow response to environmental changes Prevalent approach but few companies can respond in today’s environment without horizontal linkages ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 14
  • 15. Functional: Strengths & Weaknesses ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 15
  • 16. Divisional Structure  Product structure or strategic business units  Divisions organized according to products, services, product groups  Good for achieving coordination across functional departments  Suited for fast change  Loses economies of scale  Lacks technical specialization ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 16
  • 17. Reorganization from Functional to Divisional ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 17
  • 18. Divisional: Strengths & Weaknesses ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 18
  • 19. Geographic Structure Organizing to meet needs of users/customers by geography Many multinational corporations are organized by country Focuses managers and employees on specific geographic regions Strengths and weaknesses similar to divisional organization ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 19
  • 20. Sample Geographic Structure ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 20
  • 21. Matrix Structure  Multifocused with strong horizontal linkage  Conditions for Matrix: 1. Share resources across the organization 2. Two or more critical outputs required: products and technical knowledge 3. Environment is complex and uncertain  Allows organization to meet dual demands  Largest weakness is that employees have two bosses and conflicting demands ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 21
  • 22. Sample Matrix Organization ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 23. Conditions for Matrix Structure • Need for shared and flexible use of people across products • Two or more critical outputs like new products and technical knowledge • The environment is complex and uncertain ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 23
  • 24. Matrix: Strengths & Weaknesses ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 24
  • 25. Horizontal Structure  Organization around core processes Processes refers to tasks and activities  Shift towards horizontal structure during reengineering  Eliminates vertical hierarchy and departmental boundaries ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 25
  • 26. Sample Horizontal Structure ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 27. Characteristics of Horizontal Structure  Structure is created around cross-functional processes  Self-directed teams, not individuals, are dominant players  Process owners are responsible for entire process  People on the team are given authority for decisions  Can increase organization’s flexibility  Customers drive the organization, measured by customer satisfaction, employee satisfaction, and financial contribution  Culture is one of openness, trust, and collaboration; focus on continuous improvement ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 27
  • 28. Horizontal: Strengths & Weaknesses ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
  • 29. Virtual Networks and Outsourcing Extend horizontal coordination beyond the boundaries of the organization Most common strategy is outsourcing • Contract out certain tasks/functions Virtual or modular structures subcontract most of its major functions to separate companies The virtual network organization serves as a central hub with contracted experts ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 29
  • 30. Virtual Network Example ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 30
  • 31. Virtual Network Strengths and Weaknesses ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 31
  • 32. Hybrid Structure Combination of various structure approaches Tailored to specific needs Often used in rapidly changing environments Greater flexibility ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 32
  • 33. Application of Structural Design • Each structure meets different needs and is a tool that can help managers be more effective • Structural alignment aligns structure with organizational goals • Symptoms of Structural Deficiency: – Decision making is delayed or lacking quality – Organization cannot meet changing needs – Employee performance declines, needs are not meet – Too much conflict ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 33
  • 34. Structure to Organization’s Need for Efficiency vs. Learning ©2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 34