Orange UK -- Service Innovation Requirements

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NESTA Orange Restricted Mark Watts-Jones Orange UK, Head of Product Marketing [email_address] Twitter: MWJ October 2009

I’d like to introduce you to the Orange animals… Orange animals

Basic mobile, engaged online users Wide social groups, budget constrained, tech savvy Want it all, tech experts, heavy communicators Close knit family & friends - high voice & text use

[object Object],Untargeted Monotonous Texts Minutes Generic Uninspiring Indifference Restrictive Rational Can we go from this….

[object Object],Fun Responsive Entertainment Aware Personalised Tailored Engaged Valued Reward Emotional … to this

Success will be reliant on consistently providing choice, flexibility and genuine ‘added value’ ,[object Object],[object Object],[object Object],For everyone For existing customers For non-customers

What we want to stand for Together we can do more What our customers will feel that Orange offers Great value for money We make it easy Brilliant experience

[object Object],[object Object],[object Object],[object Object],Customers

[object Object],[object Object],[object Object],[object Object],Technology

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