The document discusses socializing Oracle CRM On Demand to better engage with customers online. It recommends strategies for sales, marketing, and customer service teams to monitor social media for customer conversations and feedback. It also provides examples of how to integrate social networks and user-generated content into the CRM interface using apps, widgets, and data mashups to facilitate collaboration and improve customer relationships. While true social CRM is difficult today, the presentation argues integration partners can help existing CRM systems incorporate more social features.
This document summarizes a presentation about best practices for website redesign, focusing on strategy, design, and content. It discusses how to conduct persona-based design by segmenting audiences and developing personas. It also covers establishing intuitive information hierarchies and prioritizing content. The presentation uses UC4's website redesign as a case study, highlighting how they implemented segmentation, persona-based design, and content prioritization to increase engagement and conversions.
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...Richard Harbridge
This document provides an overview of a presentation on practical tools and techniques for SharePoint information architects. The presentation covers why SharePoint information architecture is difficult due to its large scale and complex people aspects. It discusses using an iterative approach to define problems and build solutions. The presentation aims to share ideas and tools to help attendees improve communication and gain knowledge to use with confidence. It outlines covering topics like visualizing and communicating SharePoint concepts, making IA decisions, and tips and tricks, as well as a case study approach.
Froward Progress 2014 Professional Services Business Brochure.
We are a compliance-friendly training and coaching company that helps companies by assisting their sales development, recruitment, and training as well as coaching professionals to generate more business with the use of social networks.
The document discusses steps for establishing effective SharePoint governance. It recommends:
1) Designating an executive sponsor and developing a clear governance plan with goals, vision, and metrics.
2) Assembling a skilled governance team and providing them training.
3) Defining services, information architecture standards, and policies to ensure usability and manageability.
4) Following a 10 step process including the above to ensure governance success.
Steps to Pro-active Governance & Adoption in Microsoft 365Richard Harbridge
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments. Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Tackling SharePoint Site And Microsoft Teams Sprawl In Microsoft 365 What You...Richard Harbridge
Without an effective governance strategy in place, Microsoft Teams and SharePoint Sites can quickly go from an organized and effective workspace to an out-of-control, sprawling digital wasteland. Sound familiar?
It's very common for organizations to experience Microsoft Teams & SharePoint Sites sprawl. But, when it does happen, how can you tackle it?
Join Microsoft MVP & 2toLead CTO, Richard Harbridge, as he explores:
* Challenges organizations face with Microsoft Teams & SharePoint Sites sprawl.
* Solutions to tackle Microsoft Teams & SharePoint Sites sprawl.
* Best practices to get more from Microsoft Teams & SharePoint.
* Real-world guidance on out-of-the-box solutions and custom approaches.
* How Microsoft 365 can improve experiences, management and organizational outcomes.
DF14 Preso - Salesforce Communities Strategy, Creation & Rollout - A Simple R...Karthik Chakkarapani
Actifio implemented a customer community strategy called Actifio Now to improve customer experience and engagement. The key components included a self-serve portal providing access to documentation, training, and a moderated community. The initial focus was on addressing common customer issues to reduce support cases. Future phases involved modernizing the design and including additional social features. The goals were to enhance training, leverage the community, align products with customer needs, and build advocacy for an upcoming IPO.
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
This document summarizes a presentation about best practices for website redesign, focusing on strategy, design, and content. It discusses how to conduct persona-based design by segmenting audiences and developing personas. It also covers establishing intuitive information hierarchies and prioritizing content. The presentation uses UC4's website redesign as a case study, highlighting how they implemented segmentation, persona-based design, and content prioritization to increase engagement and conversions.
SharePoint Summit Toronto - Practical Information Architecture Tools and Tech...Richard Harbridge
This document provides an overview of a presentation on practical tools and techniques for SharePoint information architects. The presentation covers why SharePoint information architecture is difficult due to its large scale and complex people aspects. It discusses using an iterative approach to define problems and build solutions. The presentation aims to share ideas and tools to help attendees improve communication and gain knowledge to use with confidence. It outlines covering topics like visualizing and communicating SharePoint concepts, making IA decisions, and tips and tricks, as well as a case study approach.
Froward Progress 2014 Professional Services Business Brochure.
We are a compliance-friendly training and coaching company that helps companies by assisting their sales development, recruitment, and training as well as coaching professionals to generate more business with the use of social networks.
The document discusses steps for establishing effective SharePoint governance. It recommends:
1) Designating an executive sponsor and developing a clear governance plan with goals, vision, and metrics.
2) Assembling a skilled governance team and providing them training.
3) Defining services, information architecture standards, and policies to ensure usability and manageability.
4) Following a 10 step process including the above to ensure governance success.
Steps to Pro-active Governance & Adoption in Microsoft 365Richard Harbridge
Organizations are looking to Microsoft 365 to transform and optimize how they work. When organizations are only reactive with governance and adoption efforts, they will continue to fall behind and spend all their time firefighting, supporting, and struggling to manage and get the most out of their Microsoft 365 investments. Proactive governance leads to greater stability, better resiliency, and much greater effectiveness. When paired with proactive adoption, you achieve far more with less. So why don’t organizations all embrace proactive governance and adoption? Why aren’t all organizations proactively tackling Microsoft Teams lifecycle management or how to best drive more significant teams' usage before and after meetings? Because it can be a daunting challenge, especially without help or a proven path forward.
Join Richard Harbridge, a Microsoft MVP and internationally recognized expert on Microsoft 365 and the Digital Workplace, as he shares the best ways to accelerate and shift Microsoft 365 governance from being reactive to being proactive. We will explore how proactive adoption aligns and compliments this proven approach and how it and the effectiveness driven by good governance help organizations maximize the value of their digital workplace and Microsoft 365 investments.
Tackling SharePoint Site And Microsoft Teams Sprawl In Microsoft 365 What You...Richard Harbridge
Without an effective governance strategy in place, Microsoft Teams and SharePoint Sites can quickly go from an organized and effective workspace to an out-of-control, sprawling digital wasteland. Sound familiar?
It's very common for organizations to experience Microsoft Teams & SharePoint Sites sprawl. But, when it does happen, how can you tackle it?
Join Microsoft MVP & 2toLead CTO, Richard Harbridge, as he explores:
* Challenges organizations face with Microsoft Teams & SharePoint Sites sprawl.
* Solutions to tackle Microsoft Teams & SharePoint Sites sprawl.
* Best practices to get more from Microsoft Teams & SharePoint.
* Real-world guidance on out-of-the-box solutions and custom approaches.
* How Microsoft 365 can improve experiences, management and organizational outcomes.
DF14 Preso - Salesforce Communities Strategy, Creation & Rollout - A Simple R...Karthik Chakkarapani
Actifio implemented a customer community strategy called Actifio Now to improve customer experience and engagement. The key components included a self-serve portal providing access to documentation, training, and a moderated community. The initial focus was on addressing common customer issues to reduce support cases. Future phases involved modernizing the design and including additional social features. The goals were to enhance training, leverage the community, align products with customer needs, and build advocacy for an upcoming IPO.
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt and embrace the technology. So how do we drive faster, sustainable and effective adoption? And perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real world experience, advice and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Tackling Adoption Like A Service With Office 365 - Microsoft IgniteRichard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? Perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
20 Minute Presentation
Tackling Adoption Like A Service With SharePoint & Office 365 (SPTechCon)Richard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? And, perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Internet as the next frontier for your business v2Corey Graham
This document discusses how businesses can utilize the internet as a new frontier. It outlines the benefits of operating virtually such as accessibility, lower costs, and the ability to work with more talent. It also notes some disadvantages like the need for a good internet connection and decreased productivity. The document provides examples of various tools that can virtualize common business functions like marketing, sales, customer service and project management. It emphasizes effective communication and collaboration between remote team members. Finally, it discusses how to build a virtual office by outlining workflows, choosing applications, and measuring results.
Julie Fernandez is the director of ISG's global HR advisory services. She discussed several top issues for HR, including:
1) Global payroll is a growing area of interest, as companies seek to centralize payroll decisions and leverage systems across regions.
2) SaaS/cloud technologies like Workday are gaining traction for HR functions. While marketing touts benefits, operations cost trends comparing SaaS to on-premise are unclear.
3) Process harmonization and standardization are becoming the norm, as pre-configuration and common practices enable economies of scale. However, customization needs balancing global equity with local requirements.
4) Data security and privacy are key concerns given sensitive HR
What's Changed With SharePoint & Office 365 In The Past Two Years & Why It Ma...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our SharePoint environments - planning an upgrade or a migration to SharePoint 2013 or even SharePoint Online. Since that time many things have changed in both SharePoint Server and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and SharePoint leads while exploring how organizations are leveraging these services in different ways today.
Avoid Collapse: Build Your Intranet Foundation The Right Way - ILTACONRichard Harbridge
Want guidelines for designing a more successful SharePoint Intranet for the unknown growth of your firm? Come to this session to learn about decisions around SharePoint 2016 and SharePoint Online that can be challenging like security, search, performance, etc. Walk away prepared for your firm's Intranet future armed with the experience of others who have learned what it takes to be successful, the hard way.
#ILTAG95
LinkedIn is a useful tool for digital business marketing and prospecting. Key aspects include building a detailed LinkedIn profile, searching for prospects using filters, connecting with prospects organically or through personalized messages, collecting contact information to import into a CRM, and engaging prospects through content like articles, videos and webinars. Tracking engagement through tools like Constant Contact allows optimizing multi-touch automated marketing campaigns to qualified prospects over time.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document proposes creating a cloud solutions portal to help customers learn about, practice with, and interact with various cloud platforms. Currently, customers lack a single place to find options and best practices for cloud solutions and cannot keep up with new technologies. The portal would provide advisory support, reference architectures, and other resources to help customers save time and money. It would connect customers, solution architects, and other teams for easier collaboration and support. The document outlines plans for developing the portal, go-to-market strategy, and metrics to measure its success in increasing sales, engagement, and customer satisfaction.
Techfour started its operations from India and Thailand since 2011 in Engineering Consultancy and Information Technology services. The stake holders of the company had worked with top MNC's at senior management roles with rich experience and expertise.
At Techfour , we provide the unique proposition of diversified solutions with cutting edge technology enabled products ,services and solutions.
This document outlines a web strategy and brand consolidation plan for a publishing company. The key objectives are to develop an online customer experience across marketing and product sites, maximize profitable online customer acquisition and retention, and expand brands through thought leadership online. It recommends consolidating multiple brands and sites under 8 main brands to improve SEO, marketing efficiency and the customer experience. The strategy involves redesigning sites and products, enhancing the member experience, developing social/community features, and defining new product delivery. It provides examples of how to structure brands both horizontally by topic and vertically by market served to create comprehensive compliance solutions for customers.
Demographic Data Collection Implications and OpportunitiesStephanie Gutowski
The document discusses a common API solution to address integration challenges between different customer relationship management (CRM) systems, fundraising platforms, and other digital tools used by nonprofits and political organizations. It proposes a standardized interface that would allow these various systems to connect and share data in a unified way.
Key points:
- Nonprofits currently face high costs and inefficiencies when integrating different tools like CRMs, event systems, and fundraising platforms that all use separate APIs.
- A common API specification is proposed to establish a shared language and data standard for these systems to interconnect.
- This would lower costs for nonprofits and agencies by streamlining integrations and allowing systems to more easily work together.
-
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
The document discusses social media for HR purposes. It defines social media and describes various social media channels like blogs, videos, photos, social networks and more. It explores how social media is changing how content is created and shared, shifting from authority to user generated content. It also provides examples of how companies can use social media for recruiting, onboarding, employee engagement, learning and development, and more.
The document discusses programmatic advertising and how marketers can take more ownership and control over their digital advertising strategies and spending. It provides recommendations on how marketers can establish an in-house digital media function, including forming an internal working group, educating themselves on programmatic, measuring all digital activity, consolidating technology, and building strategic media and technology partnerships. A 3-step approach is outlined focusing on immediate actions, near-term actions, and long-term goals around technology, data, partnerships, and measurement.
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
This document discusses personalization and how to achieve full-on personalization. It begins with an introduction of the presenters and their company Verndale. It then covers trends in users, technology and personalization. The next section discusses best practices for personalization, including assessing readiness, planning, understanding users and content. Case studies of companies achieving personalization are presented, including their processes and results. The document concludes with next steps around assessing, defining goals, roadmapping and building personalized experiences.
The Ultimate Website Development RoadmapAdina Zaiontz
The document outlines a 10-step roadmap for redesigning a website:
1) Research competitors to gather ideas.
2) Determine functional and content requirements.
3) Assemble a web development team.
4) Create wireframes and a site map.
5) Develop content and collect images/videos.
6) Design visual aspects like colors, fonts and layout.
7) Program the site by adding functionality.
8) Test the beta version for bugs.
9) Launch the new site and promote it.
10) Perform ongoing SEO and maintenance.
This document discusses social media marketing strategies for B2B technology companies. It begins by defining social business and how organizations can utilize social media tools and behaviors across departments. It then discusses the B2B buying cycle and how social media can be influential at various stages. The rest of the document provides tips on developing a social media strategy, with a focus on LinkedIn, content creation, Twitter, and metrics. Examples are given of how other B2B technology companies have successfully used social media.
- Inkat Technologies is a digital technologies and experiences organization headquartered in Bangalore with experience developing solutions for large global and Indian companies.
- They offer social CRM solutions including social analytics platforms, CRM products, and business intelligence frameworks to provide an integrated view of customers across online and offline channels.
- Their social CRM stack allows companies to track social media conversations, generate leads, resolve customer issues, and more to improve marketing, sales, customer service, and innovation.
Tackling Adoption Like A Service With Office 365 - Microsoft IgniteRichard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? Perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides? Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
20 Minute Presentation
Tackling Adoption Like A Service With SharePoint & Office 365 (SPTechCon)Richard Harbridge
Office 365 provides an incredible amount of value to individual employees, teams, departments, and organizations. Much of this value is not realized immediately upon purchase or deployment of Office 365. The value is realized as more and more users understand, adopt, and embrace the technology. So how do we drive faster, sustainable and effective adoption? And, perhaps more importantly, how do we ensure our adoption approach scales and can keep up with the innovation the Office 365 service provides?
Join Richard Harbridge as he shares real-world experience, advice, and activities that other customers are leveraging to get more from Office 365 and drive more meaningful adoption.
Internet as the next frontier for your business v2Corey Graham
This document discusses how businesses can utilize the internet as a new frontier. It outlines the benefits of operating virtually such as accessibility, lower costs, and the ability to work with more talent. It also notes some disadvantages like the need for a good internet connection and decreased productivity. The document provides examples of various tools that can virtualize common business functions like marketing, sales, customer service and project management. It emphasizes effective communication and collaboration between remote team members. Finally, it discusses how to build a virtual office by outlining workflows, choosing applications, and measuring results.
Julie Fernandez is the director of ISG's global HR advisory services. She discussed several top issues for HR, including:
1) Global payroll is a growing area of interest, as companies seek to centralize payroll decisions and leverage systems across regions.
2) SaaS/cloud technologies like Workday are gaining traction for HR functions. While marketing touts benefits, operations cost trends comparing SaaS to on-premise are unclear.
3) Process harmonization and standardization are becoming the norm, as pre-configuration and common practices enable economies of scale. However, customization needs balancing global equity with local requirements.
4) Data security and privacy are key concerns given sensitive HR
What's Changed With SharePoint & Office 365 In The Past Two Years & Why It Ma...Richard Harbridge
Office 365 and SharePoint are evolving fast. A few years ago many of us may have begun modernizing our SharePoint environments - planning an upgrade or a migration to SharePoint 2013 or even SharePoint Online. Since that time many things have changed in both SharePoint Server and Office 365, not to mention within our organizations. New services have been added, and many of those services are improving with each passing month. What approaches, strategies and rollout models are other organizations using? What can we learn from their successes?
Join us for this facilitated and interactive discussion where instead of just looking forward, we look back into key changes that we all need to understand better. This discussion will be facilitated by Richard Harbridge, a Microsoft MVP, and internationally recognized expert on Office 365 and SharePoint. Together we will discuss what has changed in the past few years for developers, IT professionals, and SharePoint leads while exploring how organizations are leveraging these services in different ways today.
Avoid Collapse: Build Your Intranet Foundation The Right Way - ILTACONRichard Harbridge
Want guidelines for designing a more successful SharePoint Intranet for the unknown growth of your firm? Come to this session to learn about decisions around SharePoint 2016 and SharePoint Online that can be challenging like security, search, performance, etc. Walk away prepared for your firm's Intranet future armed with the experience of others who have learned what it takes to be successful, the hard way.
#ILTAG95
LinkedIn is a useful tool for digital business marketing and prospecting. Key aspects include building a detailed LinkedIn profile, searching for prospects using filters, connecting with prospects organically or through personalized messages, collecting contact information to import into a CRM, and engaging prospects through content like articles, videos and webinars. Tracking engagement through tools like Constant Contact allows optimizing multi-touch automated marketing campaigns to qualified prospects over time.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
The document proposes creating a cloud solutions portal to help customers learn about, practice with, and interact with various cloud platforms. Currently, customers lack a single place to find options and best practices for cloud solutions and cannot keep up with new technologies. The portal would provide advisory support, reference architectures, and other resources to help customers save time and money. It would connect customers, solution architects, and other teams for easier collaboration and support. The document outlines plans for developing the portal, go-to-market strategy, and metrics to measure its success in increasing sales, engagement, and customer satisfaction.
Techfour started its operations from India and Thailand since 2011 in Engineering Consultancy and Information Technology services. The stake holders of the company had worked with top MNC's at senior management roles with rich experience and expertise.
At Techfour , we provide the unique proposition of diversified solutions with cutting edge technology enabled products ,services and solutions.
This document outlines a web strategy and brand consolidation plan for a publishing company. The key objectives are to develop an online customer experience across marketing and product sites, maximize profitable online customer acquisition and retention, and expand brands through thought leadership online. It recommends consolidating multiple brands and sites under 8 main brands to improve SEO, marketing efficiency and the customer experience. The strategy involves redesigning sites and products, enhancing the member experience, developing social/community features, and defining new product delivery. It provides examples of how to structure brands both horizontally by topic and vertically by market served to create comprehensive compliance solutions for customers.
Demographic Data Collection Implications and OpportunitiesStephanie Gutowski
The document discusses a common API solution to address integration challenges between different customer relationship management (CRM) systems, fundraising platforms, and other digital tools used by nonprofits and political organizations. It proposes a standardized interface that would allow these various systems to connect and share data in a unified way.
Key points:
- Nonprofits currently face high costs and inefficiencies when integrating different tools like CRMs, event systems, and fundraising platforms that all use separate APIs.
- A common API specification is proposed to establish a shared language and data standard for these systems to interconnect.
- This would lower costs for nonprofits and agencies by streamlining integrations and allowing systems to more easily work together.
-
Digital Foundations: 3 Simple Steps to Changing your Digital DNABuilding Blocks
This document provides information on developing a digital roadmap. It discusses constructing a simple roadmap of digital activities mapped out over the short, medium, and long term. It also discusses mapping audience needs by developing personas and experience maps. Finally, it discusses measuring digital performance by developing key performance indicators and tracking tools. The overall goal is to help organizations plan and prioritize their digital investments and strategies over time to maximize efficiency and drive digital progress.
This document provides an overview of digital marketing best practices. It discusses understanding the customer journey, focusing on various media types including owned, paid and earned media. It also covers best practices for content marketing, marketing automation, information architecture and developing a mobile content strategy. The key recommendations are to understand the customer, focus on compelling content across owned channels, and integrate paid and earned media to drive engagement throughout the customer journey.
Social Media for HR masterclass to Philips India HR TeamGautam Ghosh
The document discusses social media for HR purposes. It defines social media and describes various social media channels like blogs, videos, photos, social networks and more. It explores how social media is changing how content is created and shared, shifting from authority to user generated content. It also provides examples of how companies can use social media for recruiting, onboarding, employee engagement, learning and development, and more.
The document discusses programmatic advertising and how marketers can take more ownership and control over their digital advertising strategies and spending. It provides recommendations on how marketers can establish an in-house digital media function, including forming an internal working group, educating themselves on programmatic, measuring all digital activity, consolidating technology, and building strategic media and technology partnerships. A 3-step approach is outlined focusing on immediate actions, near-term actions, and long-term goals around technology, data, partnerships, and measurement.
What Does Full-on Personalization Look Like and How Do I Get There? Sitecore ...Sean Rusinko
This document discusses personalization and how to achieve full-on personalization. It begins with an introduction of the presenters and their company Verndale. It then covers trends in users, technology and personalization. The next section discusses best practices for personalization, including assessing readiness, planning, understanding users and content. Case studies of companies achieving personalization are presented, including their processes and results. The document concludes with next steps around assessing, defining goals, roadmapping and building personalized experiences.
The Ultimate Website Development RoadmapAdina Zaiontz
The document outlines a 10-step roadmap for redesigning a website:
1) Research competitors to gather ideas.
2) Determine functional and content requirements.
3) Assemble a web development team.
4) Create wireframes and a site map.
5) Develop content and collect images/videos.
6) Design visual aspects like colors, fonts and layout.
7) Program the site by adding functionality.
8) Test the beta version for bugs.
9) Launch the new site and promote it.
10) Perform ongoing SEO and maintenance.
This document discusses social media marketing strategies for B2B technology companies. It begins by defining social business and how organizations can utilize social media tools and behaviors across departments. It then discusses the B2B buying cycle and how social media can be influential at various stages. The rest of the document provides tips on developing a social media strategy, with a focus on LinkedIn, content creation, Twitter, and metrics. Examples are given of how other B2B technology companies have successfully used social media.
- Inkat Technologies is a digital technologies and experiences organization headquartered in Bangalore with experience developing solutions for large global and Indian companies.
- They offer social CRM solutions including social analytics platforms, CRM products, and business intelligence frameworks to provide an integrated view of customers across online and offline channels.
- Their social CRM stack allows companies to track social media conversations, generate leads, resolve customer issues, and more to improve marketing, sales, customer service, and innovation.
For the Love of Volunteers! How Do You Choose the Right Technology to Manage ...Jazkarta, Inc.
This document discusses choosing the right technology to manage volunteers. It compares off-the-shelf versus custom systems and provides a case study of a community that developed a custom volunteer management system. Off-the-shelf systems have lower upfront costs but require customizing workflows to the system. Custom systems give more control but have higher upfront costs. The case study organization developed a custom Salesforce-based system over 12 months to better integrate data and empower volunteer leaders in a cost-effective manner.
This document summarizes an upcoming B2B sales workshop. The workshop will cover topics like building and training a sales team, defining an ideal customer profile, prospecting tools and strategies, conducting discovery conversations, marketing funnel strategies, doing proofs of concept, and creating enterprise commercial proposals. Specific tools and frameworks will be discussed for various stages of the sales process for complex enterprise deals.
Digital Prospecting for an Advanced Sales Course (Undergraduate)James Fyles
Presentation given to the Sales Education Academy session, June 2019. An outline of a five week unit in an advanced undergraduate sales course designed to introduce students to the tools, techniques and process of digital prospecting and engagement
The Global Marketing Center: A Crafter CMS and Alfresco Case StudyCrafter Software
This case study will present how the Global B2B Digital Marketing team in a large financial services organization replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Alfresco and Crafter CMS. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing workflows, and facilitating search. The solution is supplemented by Crafter CMS for content authoring and delivery. We will review lessons learned and summarize the primary benefits and outcomes of this major Alfresco implementation.
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Introduction to SAP
Introduction to ERP
Overview of SAP
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Objects, Additional Object Types ,Task Description/Department/Staff
Plan Versions ,Org Management Infotypes
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Configure Positions, Jobs, Cost Center Assignment, Reporting Relationships
Personnel Administration
Enterprise Structure & Personnel Structure
Personnel Area, Personnel Sub Area, Employee Group, Employee Sub Group
Assignment of ES & PS
Personnel Action , Hiring , Employee Master Data
PA Infotypes Maintenance , Dynamic Actions
Recruitment
Recruitment Medium & Instruments, Applicant Master Data
Applicant Actions, Applicant Activity
Transfer Applicant Data to Employee Master Data
Report Generation, Recruitment Infotype Maintenance
Time Management
Overview of the financial architecture in oracle e business suite release 12magnificsairam
The document provides an overview of the new financial architecture in Oracle E-Business Suite Release 12. It discusses six major initiatives: 1) Ledgers and Ledger Sets which allow for multiple representations of accounting data; 2) Multi-Org Access Control which provides role-based access across organizations; 3) Subledger Accounting which provides a centralized accounting model, rules, and repository; 4) a Tax Engine; 5) advanced intercompany features; and 6) an improved Banking Model. The new architecture aims to make it easier to manage finances globally and comply with various international regulations and accounting standards.
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Oracle Apps Finance Functional R12 Online Training Course Details
Oracle Apps R12 Summary Course Content
Payables (AP)
Receivables (AR)
General Ledger (GL)
Fixed Assets (FA)
Cash Management (CE)
Multi Org Access Control (MOAC)
Sub Ledger Accounting (SLA)
R12 Detailed Course Content:
Basic Concepts of R12
Architectural Overview – System Administration
UI Navigation changes in R12 Vs 11i
Flex fields
Access and Controls
Functional overview of Products
Concepts of LE/OU/Chart of Accounts
Differences between R11 Vs 11i-sneek peek review
Creation of Users and assignment of Responsibilities
Profile Options and security controls
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Overview of SOA and SCA Concepts
Describing Service-Oriented Architecture (SOA)
Reviewing of Services and key standards
Describing Event Driven Architecture (EDA)
Discussing the course application and environment
Service Design
Describing basics of XML, XSD, XSLT and WSDL
Defining service interfaces with WSDL
Defining message structure with XML Schema (XSD)
Discussing types of Service Access and Implementation
Defining message exchange patterns over network SOAP
Designing Composite Applications with Oracle
SOA Suite 11g
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Oracle Apps Technical Online Training Concepts :
Introduction to ERP
1.Definition of ERP, Overview of popular ERP’S
2.Comparison of Oracle Apps with other ERP’S
3.Types of Roles
4.Types of Projects
5.AIM documentation standards
6.Oracle Application Architecture.
7.Database structure of OA
8.Using TOAD
Application Object Library
1.Creating Users
2.WHO columns
3.Creating Responsibilities
4.Menu construction
5.Request group construction
Application development
1.Defining concurrent program
2.Concurrent programs with parameters
3.Working with multiple concurrent programs
4.Scheduling the Concurrent Program
5.Concurrent Program incompatibilities
6.Creating Request Set
7.Procedure registration
8.Value sets
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1. Oracle CRM Administrator training
and placements
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2. Oracle apps crm online training in australia
Agenda
• Overview of Presentation
– Opening Premise
– The 4Cs
• Socialized CRM On Demand
– Where can I get it?
– a Strategy
– Implementation
– Sales Teams
– Marketing Teams
– Sharing, Mashup, Metrics
• Old Model, New Model
– Practical Suggestions
– Some Examples
• Myth or Reality?
3. Oracle apps crm online training in bangalore
Overview
• The objective of this presentation is to address in
very high-level terms some of the principles,
challenges and applications of Social CRM in a
CRM On Demand deployment.
• The high-level agenda is :
• Where does Social CRM fit in to the CRM On
Demand Big Picture?
– Why is it important to CRM business?
– What Strategy might a company need?
– What Tools might a company need?
4. Oracle apps crm online training in
bhubaneswar
CRM : An Opening Premise
• Traditional Customer Relationship Management
• Twenty years ago, businesses knew every client, every contact, their wives,
children and pets.
• Then we spent the next twenty years trying to dehumanize the relationship
– Reduced physical sales interaction in showrooms and shops
– increased virtual showrooms like the Internet
– Distanced support systems from the customer
– Created self service systems to eliminate interaction
• This is an extreme example, but it is true to some extent in most industries
and companies
5. Oracle apps crm online training in chennai
CRM : An Opening Premise (suite)
• Businesses then woke up and realized they needed to
analyze, slice and dice all the interactions they had so
carefully virtualized and computerized:
– Customer Trend Analysis
– Performance Analysis
– Sales Analysis
• But at some point, the customer was going to want to
talk to a human – so they jumped on Community
Boards, Blogs, and now Social Networking
6. Oracle apps crm online training in delhi
The 4 Cs
– Social CRM (re)humanizes relationships with
customers
– Using the power of the Web 2.0 collaborative
tools and the 4 Cs
• Collaboration
• Creativity
• Conversation
• Community creation
7. Oracle apps crm online training in dubai
Socialized CRM On Demand : Where can I get it?
• Online Forums and Communities
– Were the original place where people could go to moan, praise
or otherwise judge products and services
• YouTube
– Started out as a place to watch America’s Funniest Videos, now
recognized as a vehicle for consumer concern (try searching for
a Supermarket chain) and a place for companies to position
themselves in a more freeform environment
– Savvy CRM users position videos in Channels
• Twitter
– The most obvious channel for near real-time communications
with peer groups
– Positive Media Buzz
– Geographic and time-bound searches available
8. Oracle apps crm online training in
hyderabad
Socialized CRM On Demand : Where can I get it?
• Facebook
– 250,000 businesses have a presence on Facebook
• Digg / StumbleUpon
– Viral Web Page linking
• Slideshare
– PDF /PPT and other documents]
– Groups, Links and Favorites
– Integration with LinkedIn, Facebook, Twitter
• DocStoc
– Sharing PDFs and embedding content
– Groups, Links and Favorites
• Blogs (blogspot, wordpress etc)
9. Oracle apps crm online training in india
Socializing CRM On Demand as a Strategy
• Part One - Internal Strategy for CRM On Demand
Users
• Open the Door in phases and certain groups
– Opening your OCOD to new sources of information
• Adding Fields for common Social Networking site in the
Contact form
• Feeding the CRM On Demand System
• Sales :Targeted feeds from online information sources
• Marketing : Effective Monitoring of Feedback and customer
Buzz
• General : Monitoring and Assessing feedback, converting it
to actionable information
10. Oracle apps crm online training in kolkata
Socializing CRM On Demand as a Strategy
• Part Two - External Strategy for your Customers
• Engage dialogue
– Organize and Classify your Online Presence
• Videos, Blogs, Forums
– Encourage and monitor the 4Cs
• New Segmentation and new Criteria for Lead Generation
• Various Approaches
– Short Term
• Twitter dialogue and monitoring during Trade Show or Product Launch
for example
– Medium Term
• Establishing Document Library in Slideshare or DocStoc
– Long Term and Ongoing
• Facebook presence
11. Oracle apps crm online training in kerala
Socialized CRM On Demand : Where are the
Customers
• Where are my customers and what are they
talking about?
– are you committed to authentically join the
conversation with the customer?
– Know how to look and how to interpret conversations
• Your Customers are smart, and see through you
– exploiting a new tactic for the sake of gaining market
share. Customers want dialogue, not a one way street
– Do you go online as a brand, as a team, as multiple
employees, and what is your strategy?
12. Oracle apps crm online training in london
Socialized CRM On Demand : Where are the
Customers
• Implementation Methods to expose the networks
back into CRM On Demand include
– RSS Feeds
– Twitter Feed (either live or in filtered feed)
– Introducing Social News or Shared Documents into
the Homepage
– Channelled Audio and Video to Homepage from
YouTube
– Web Site Forms should contain relevant fields for
Networking IDs
– Embedding Facebook and other Social Widgets
13. Oracle apps crm online training in mumbai
Socializing CRM On Demand : Sales Teams
• Levers
– Based on Data from the “Where” Exercise
• Provide LinkedIn Information
• Provide DocStoc / Slideshare Access to private or
public documents
• Feeds from Competitors
• Challenges
• For best practice, requires that Sales personnel share
information with each other. You may have to adjust
– Your Sales Stages and your Workflow
14. Oracle apps crm online training in pune
Socializing CRM On Demand : Marketing
• Levers
– Often drive the “Where” Exercises
• Targets of Campaign
• Visitor to Trade Show
– Facebook Groups, Pages to gauge
– Youtube
• Channel release of new corporate video, Google Analytics for
results
• Challenges
– May reveal weakness in your marketing lists and
databases
– Requires filtering for volume and pertinence
15. Oracle apps crm online training in usa
Social CRM On Demand : Sharing
• Provide the Basics
– Make Bookmarking and Tagging easy
• Encourage users to learn how to use the Favorites & Sticky
Notes in CRM On Demand
• Reward people who link or contact you on your Web site
• Maintain a list in CRM On Demand of all Web Site Contacts and
link them to LinkedIn profiles
• Reward the regions who generate the most links and the
community members who contribute the most
– Mashup
• Let CRM On Demand users see their data in new ways
• Let them search and find unstructured content and link it to
CRM On Demand data
• Let them share this with others (within reason)
16. Oracle apps crm online training in uk
Social CRM On Demand : Mashup
• Mashup
– Use internal and external data to create new ways of
understanding customer or prospect behavior
• Map Prospects, Projects or Service Requests by Type or
Channel to LinkedIn Groups, Google Maps, other data
• Twitter followers imported and campaigned in OCOD then
segmented / assessed
– Find / map Channel Partners and focus on recruitment
areas
– DocStoc or similar for project documents
• Public or Private Collections
– CRM On Demand and “visual” mapping tool -
• For example Mindmap Pro
17. Oracle apps crm online training in singapore
Socializing CRM On Demand : Metrics
• Like everything else in CRM, data without
measurement or objectives is just, well, data
– Lead Conversion
– Sales Cycle Time to Close
– Hits / Leads from Web Sites / Blogs / other Sources
– Feedback Loop
– Calculating ROI is tough
• Marketing Segmentation can take advantage of the
new data and criteria
• More advanced data analysis may be required beyond
segmentation
– Analysis of behavior over time
18. Oracle apps crm online training in south
africa
One More Time!• Collaboration
– Use the Favorites and Messaging Features in CRM On Demand
– Embed enabling tools and identifiers (Twitter, Facebook , Slideshare) in Signatures,
Web Applets
– Set up Slideshare Private Groups to collaborate on collateral and other « internet »
information sources
– Set up Web Forms with adapted field on your Web Site
• Creativity
– Challenge users to create content
• Conversation
– Blog your OCOD users or your customer and keep the channel open
• Communication
– Talk to your Web Form respondants!
– Reward collaborative behaviour internally and externally
– Link to Blog / Youtube Channel / Twitter Feed in OCOD Homepage
19. Oracle apps crm remoteserver access
Now for Some Simple Examples
CRM On Demand Home Page
With DocStoc Visual
Document Library
& Twitter Feed Targeting
Mashup
20. Oracle apps crm online training and
certification
DocStoc Applet
• DocStoc Applet Uses
– Display DocStoc Documents in graphical
format to users of CRM On Demand
– Provide One-Click Access to embedded
documents or Download by Sales Users and
email to Customers in the conversation
– Can be interest-based (filtered)
21. Where are people talking?
• Where are conversations happening?
– Expect to poll and query Twitter, Facebook
and other online communities
– Are you monitoring competitor conversations
too? Why not?
• Manual Queries or automated services
22. Twitter Applet
• Twitter Applet Uses
– Short Term Monitoring of event in an specific
town or locality
– Longer Term Brand and Buzz Monitoring
– Contact Detection and Interested Party /
Influencer detection
– Follow Tweeters directly from Applet
– Save as Service Requests or Notes or Leads in
CRM On Demand
– Create Forum Discussions based on Content or
Questions
24. Feed Management inside CRM On Demand
• RSS Lead Generator
with Filtering of RSS
data and creation of
CRM Leads
• Leverage Facebook
RSS Feed and others
to provide one stop
shop
25. Network Integration
• Examples of platforms like Ning
– allows creation of Social Networks
and supplies user and
management tools
• Apps can connect to CMS or other
sources to integrate them into your
Social Network
• Facebook API and Social Widgets
allow a degree of exposure to the
Social Network for relatively small
effort
– Enables you to follow what the
conversations are about
– Expect the unexpected
26. Mashup the Conversation Data
CRM On Demand Mashup – Targeting Geographically by Date, Status etc
27. Explanation
• Mashup (Opportunities, Tweets etc) with
Google Maps
– Create Visual Segments for Campaigns
– Analyze Target Areas
– Identify hotspots and Competitor activity
– Target ineffective sales efforts or gaps in
coverage
28. Myth or Reality
• A Socialized CRM On Demand , does it
exist today?
– Does it exist in your implementation?
• Possible?
• Feasible?
• Desirable?
• Cost Effective?
29. Why it probably doesn’t exist today
• The weakness of the solutions illustrated
– The methodology of selling and servicing embedded in the CRM is still
rooted in the old world
• CRM processes are based on old models
– Any extension to any existing CRM system will largely be a cosmetic
one
• Making noises or making gestures in the right direction
– Most of the solutions proposed are data mart exploitation
• Simple data upload and presentation
• No analysis or call to action based on the information
• No proactive element for the user or the community
– We are playing an old game
• Quick, on XXX (insert social network name)..they’re talking about us!
• XXX Is the new Youtube – stick our corporate videos up there!
– We are not listening, we are still trying to dictate
30. Socialized CRM On Demand
• With CRM On Demand
– How do you find conversations?
– How do you nurture and maintain conversations?
– Is it possible to collaborate with externals?
– Can you make a community based around CRM
On Demand?
• CRM On Demand is a CRM tool
– Social CRM is not a Tool
31. Socialized CRM On Demand 2
• An opportunity exists for integration
partners to deliver a (relatively) painless
way of implementing parts of the Social
CRM process set inside an existing CRM
solution
32. Conclusion
• Fly with what you have, but realize that it
will never allow you to completely
implement a Social CRM process set
34. Should you require any further
information please do not hesitate to
contact us
• http://www.oraclecourseonline.com
• -oracle crm online training
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