SlideShare a Scribd company logo
Customer Success Story
Colorado based housing and
finance company coordinate for
re-engineering of existing CRM
About the Client
The client is a housing and finance company that strengthens local communities by making
loans to low-and moderate-income homebuyers, affordable multifamily rental housing
developers, and small and medium sized businesses. Their service to the community
extends beyond funding to education and technical assistance about affordable housing
and economic development.
www.demanddynamics.com
Solution
Benefits
Customization the contacts
provided the ability to capture
secondary email addresses for
users via a customized route.
Knowledge literature
configuration helped them
better understand
requirements and to enhance
customer relationships.
Custom reports benefited the
client’s data analysis and
provided a way to filter the
report based on defined
criterion.
Re-engineering of the existing CRM
implementation with an assistance
roadmap to enhance their systems.
Developed an enhancement on the
OOB contact form by adding a new
section to capture details of the
members.
Configured the Knowledge Literature
functionality in CRM and created
different knowledge article templates
as per requirement.
Developed some custom reports to
benefit CHFA from a data analysis
perspective. The reports included
‘Discussion Detail’, ‘Discussion
Summary’ and ‘Heat Map’ report
view.

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Optimizing CRM System for a Colorado-Based Housing and Finance Company - Case Study

  • 1. Customer Success Story Colorado based housing and finance company coordinate for re-engineering of existing CRM About the Client The client is a housing and finance company that strengthens local communities by making loans to low-and moderate-income homebuyers, affordable multifamily rental housing developers, and small and medium sized businesses. Their service to the community extends beyond funding to education and technical assistance about affordable housing and economic development. www.demanddynamics.com Solution Benefits Customization the contacts provided the ability to capture secondary email addresses for users via a customized route. Knowledge literature configuration helped them better understand requirements and to enhance customer relationships. Custom reports benefited the client’s data analysis and provided a way to filter the report based on defined criterion. Re-engineering of the existing CRM implementation with an assistance roadmap to enhance their systems. Developed an enhancement on the OOB contact form by adding a new section to capture details of the members. Configured the Knowledge Literature functionality in CRM and created different knowledge article templates as per requirement. Developed some custom reports to benefit CHFA from a data analysis perspective. The reports included ‘Discussion Detail’, ‘Discussion Summary’ and ‘Heat Map’ report view.