Opportunities,Challenges & Issues of Startups (A Study with Reference to Startups in Jaipur)

Opportunities, Challenges and
Issues of Startups in India
(A Study with Reference to Startups in Jaipur)
By - Ms. Rani Sharma
(Research Scholar)
International Conference; February 23-24,2018;School of Economics(SMVDU)

ABSTRACT
• The following research article is an attempt to understand
opportunities, challenges, issues, entrepreneurs failure and
success ratio, reasons of setback, and the development
aspect in Jaipur,
• This research article is pool of primary and secondary data.
Data is collected through structured questionnaire, where
the respondents were asked to answer the questions
electronically
• Jaipur welcomes the emerging and promising
entrepreneurs with open arms, and provides a great way
ahead to them.
Keywords: Start-ups in India, Entrepreneurship, Startup
Issues, Economic Development.

INTRODUCTION
To a layman, entrepreneurship can be
explained as capacity and willingness to
Develop organize manage
business venture along with its
risks in order to
make profit

Continues…
5 pillars of entrepreneurship
• Envision - to predict new opportunities
• Enlist - to enlist people to support and grow
idea
• Embark - taking steps and starting business
• Execute and
• Evolve - succeed and grow

Purpose of study
• To study the success ratio of startups in
Jaipur city and the reasons contributing
for the same.
• To identify the socio-economical issues of
start-up projects being run in Jaipur city.
• To assess the status of start-ups and
entrepreneurial motivation towards them.
• To evaluate the economic prospects of
Jaipur with specific reference to
investment opportunities, challenges and
issues.

Statement of the problem
• There has been increase in the no. of start-ups
coming up each day in Jaipur, and consequently
new entrepreneurs fail to survive in the dog eating
dog world.
• The entrepreneurs face so many issues like, funds
arrangement, unsuitable-partners, Inexperience,
lack of training etc.
• This research has been done with the general
approach by which emerging entrepreneurs could
be provided with the helpful information where
they can learn and prepare themselves well.

Methodology
• Research Design- The research paper is work of data collected
from the entrepreneurs of Jaipur, data published on government
official website and data from business newspapers and blogs.
Data is collected through structured questionnaire.
• Sampling Method-Simple random sampling method has been
chosen .
• Sample Size – 35
• Data collection Method- The data used for this research paper is
both primary and secondary. Primary data has been collected
electronically via Google Forms.
• Data analysis method-The data analysis and interpretation of this
research is in both quantitative and qualitative manner.

Re-view of the data on Startups
Total number of registered companies 13,94,819
Maharashtra(Leading State) 2,83,588
Delhi 2,61,456
West Bengal 1,81,182
Active Companies 9,52,433
Delhi (maximum number) 1,89,441
Maharashtra 1,88,768
West Bengal 1,34,292
Foreign Companies 216
Share of Sectors
Business services( predominant share ) 32,254
Manufacturing 14,996
Real estate and renting 10,752
Trading 10,646
Construction 10,335
Source: Ministry Report for March 2015

Interpretation of data
(Data collected from the Primary Source)

Idea for Start-up
Passion
towards
idea
80%
Looking
over
competitor
or Personal
issue faced
20%
Trying your
luck
0%

Start-up implemented Ratio
Yes, 70%
No, 30%

Time it has been in operations
Less than
6 months
25%
More than
6 Months
but less
than a Year
35%
More than
a Year
40%

Start-up leading Status
35%
45%
15%
5%
Positively
increasing with
smaller return
Positively
increasing at with
increasing return
No profit-No loss
situation
Negative returns or
complete loss
situation

Attribute to success
• Hard-work
• Determination
• Discipline
• Team-work or unity of action
• Strong focus
• Well- defined plan
• Adaption to the change in the marketing
environment.

Pitfalls
• Not Smart Enough
• Not Finding Enough Funding
• Unsuitable Partners
• Ineffective Sales
• Market Invisibility
• Cannot adapt to unpredictable
events and conditions.

Form of Start-up
Sole
Proprietor,
35 %
Partnership,
65%
Co-operative
0
Limited
Company 0

Source of Funds
Self
Finance
30%
Borrowed
Fund
0%
Combinati
on of Both
70%

Mission for Start-up
Solely
profit
earning
(either by
wrong
means)
40%
Utmost
importance
to customer
satisfaction
20%
To be
market
leader
40%

Type of Market
Perfect
competitio
n
80%
Monopoly
0%
Monopolist
ic
20%

Mode of Advertisement
• Most used or chosen advertisement
mode is online media and Word-of-
Mouth publicity.
• Personal selling and sales promotion
are also been used as an advertisement
mode, but the percentage is
comparatively small.
• Sales promotion is also used, for
increasing the sales.

Boundary of operation
Local
market
50%
Within your
state
15%
Nationally
20%
Internationa
lly
15%

Considering CSR as the priority
Yes
60%
No
40%

Leadership style
Autocratic
20%
Democratic
30%
Benevolent
50%

Conclusion
• Entrepreneurship contribute to the generation of employment
opportunity and thereby contributing to the economy.
• It has increased national income by creating new jobs.
• Entrepreneurship acts as a positive force in economic growth.
• Jaipur provides a great way ahead to entrepreneurs as the city
has wide number of customer (whom entrepreneur can serve),
resources, labor and skilled staff in good supply.
• There are certain problems that every entrepreneurs face, such
as, intense competition, not smart enough in implementing the
strategies, unable to find enough funding, bad –partners,
ineffective sales, market invisibility and inability to adapt to
unpredictable events.
• Entrepreneurs can minimize the risk by keeping certain
suggestions in their mind like, not to follow set patterns, to be
determined towards goals, take proper guidance before coming
into the battle field, honest and fair in your dealings, building
more connections, listening to customers and being flexible with
approach.

Suggestions
• Developing the Right Environment
for increasing the success rate.
• Imparting Entrepreneurs with
training on Right Skill
• Easy access to Smart Capital for
the entrepreneurs.
• Government Support

Thank you

Opportunities,Challenges & Issues of Startups (A Study with Reference to Startups in Jaipur)

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