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This document is Viaccess-Orca intellectual property
Past
Past
Past   Today
Past   Today   Power to the people
Past   Today   Power to the people
Past   Today   Power to the people
Past   Today   Power to the people
Past   Today   Power to the people
Past   Today   Power to the people
Past   Today   Power to the people
Past       Today         Power to the people



   So make it less linear, more contextual
Past       Today         Power to the people



   So make it less linear, more contextual
Past       Today         Power to the people



   So make it less linear, more contextual
Past       Today         Power to the people



   So make it less linear, more contextual
Past   Today   Power to the people   Tour guide
Past   Today   Power to the people   Tour guide
Past   Today   Power to the people   Tour guide
Past   Today   Power to the people   Tour guide
Past   Today   Power to the people   Tour guide
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
Past   Today   Power to the people                          Tour guide    Engagement model




                   This document is Viaccess-Orca intellectual property
http://www.youtube.com/watch?v=s_2agMPkMUs
Shape the ultimate content experience
Shape the ultimate content experience
                  This document is Viaccess-Orca intellectual property

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Operator's Survival Guide, Episode 1: Rules of Engagement - TV Connect 2013

  • 1. This document is Viaccess-Orca intellectual property
  • 4. Past Today
  • 5. Past Today Power to the people
  • 6. Past Today Power to the people
  • 7. Past Today Power to the people
  • 8. Past Today Power to the people
  • 9. Past Today Power to the people
  • 10. Past Today Power to the people
  • 11. Past Today Power to the people
  • 12. Past Today Power to the people So make it less linear, more contextual
  • 13. Past Today Power to the people So make it less linear, more contextual
  • 14. Past Today Power to the people So make it less linear, more contextual
  • 15. Past Today Power to the people So make it less linear, more contextual
  • 16. Past Today Power to the people Tour guide
  • 17. Past Today Power to the people Tour guide
  • 18. Past Today Power to the people Tour guide
  • 19. Past Today Power to the people Tour guide
  • 20. Past Today Power to the people Tour guide
  • 21. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 22. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 23. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 24. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 25. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 26. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 27. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 28. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 29. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 30. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 31. Past Today Power to the people Tour guide Engagement model This document is Viaccess-Orca intellectual property
  • 33. Shape the ultimate content experience Shape the ultimate content experience This document is Viaccess-Orca intellectual property

Editor's Notes

  1. How it used to be: People were expecting very little.One big screen for all family members, linear content only, operators control delivery networkPeople knew things are not instant. * Rent a movie – drive to BB, park, go out, rent….* Waiting years for a phone…
  2. How it is today: people expect a lot.People are not bound by operators, they have lots of possibilities, some of them are starting to get fulfilled.
  3. Power to the peopleBlockbuster – bounding people to strict rules. People didn’t like it. Netflix did not change the business model, they changed the rules of engagement. Users hated the possible ways to interact with bb and the rules bb enforced on them.
  4. Today, this is the foundation. People expect a lot from the operator.The basics are simple interaction, basic features, but on any screen, anywhere and anytime.
  5. It’s all about me. Getting what I like, when I like it, customized for me.We love self-expression, we like everyone to know how personal we are. (share recommendations, favorites, etc)http://www.istockphoto.com/stock-photo-19156649-man-looking-at-reflection-in-mirror.php?st=c915982
  6. Persocialization (personal-social)
  7. Viewers expect their own journey. Personal experience.At the same time, the combination of personal and social will ensure that they get the most relevant content for them, which was also consumed/commented by their community.
  8. Give me memorable experiences, surprise me, build such a story that would leave them with added value and they will return
  9. Gather all the data around content to tell a story.The art of story telling: we believe this is the way to get people engaged. It’s not enough to hand them the data.
  10. So make it less linear, more contextual
  11. So make it less linear, more contextual
  12. So make it less linear, more contextual
  13. So make it less linear, more contextual
  14. Anyone can start playing on the basic level. To get to mastery you have to really invest. Advanced users will be able to produce from the system what they expect.
  15. 80% of questions can be answered with 20% of information from the content (i.e. actors, topics, social buzz etc.)
  16. Example of actors, topics, social buzz etc.
  17. -Payment-Trust-Confidentiality-Customer service-Feels like home
  18. TVE clip