The document discusses operations at International Automotive Company's (IAC) Reynosa plant in Mexico. Paul Salinas was appointed to rebuild the supply chain at the recently acquired plant. Key issues included inefficient warehouse management and transportation planning, which led to high inventory costs and use of premium freight. Salinas implemented lean management techniques like the milk run delivery strategy and standardized barcoding to improve efficiency. A difficult challenge was gaining employee acceptance of supply chain management due to cultural and skills issues.