Opendisc Internship Report
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This is a presentation I did for my internship as Marketing coordinator @Opendisc (July-September 08).
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The love of music laid the foundation for business innovation over the last decade. The development of the MP3 file format in the 1980s enabled digital music sharing. In 1999, Napster provided a platform for easy music file sharing between users, which disrupted the music industry. While facing legal challenges, Napster inspired new technologies, social networks, business models, and empowered consumers to control their media. It helped establish companies like Apple, influenced copyright licensing, and transformed the traditional media landscape. The digital distribution of music through platforms like iTunes ushered in a new business world of constant innovation, empowered customers, changed marketing, and more music being produced than ever before.
Universal music group
The document discusses Universal Music Group and key aspects of the music industry including ownership, production, marketing, distribution and exchange. It provides examples of Universal Music Group's artists like Lady Gaga and Blink-182. It also discusses how technology has impacted finding and promoting artists, and how digital distribution and streaming have radically changed how fans access music.
Free and freemium in the music business session outline
This document discusses the benefits of freemium business models for digital goods like music. It argues that with digital goods, the marginal cost of additional users is zero, so the maximum reach can be achieved by offering the goods for free. It also notes that information wants to be free on the internet, so free copies will exist regardless, and companies need to focus on converting free users to paying customers. The document provides examples of how musicians can use different tiers of both free and paid content and services to build their brands and fan bases while still generating revenue.
Cmba6 1521-vishal-agarwal-IAE
This document summarizes 10 different web-based business models:
1. Recruitment ads models like LinkedIn and Viadeo that generate revenue from professional networking and recruiting.
2. Excess capacity markets like Uber and Oyo Rooms that monetize unused capacity (e.g. empty car seats, unoccupied hotel rooms).
3. Group buying models exemplified by Groupon and LivingSocial where users receive discounts for group purchases.
4. Digital goods/downloads models represented by iTunes and Amazon Music that sell digital media online.
5. Freemium models like Dropbox and WordPress that offer basic services for free and premium features for a fee.
Rotor Videos Proposal 2018
Rotor is an intelligent video technology for quickly and easily creating video content musicians and record labels. Our team have built and sold video tech to major tech companies in the past.
Case Studies (music industry):
This document provides an overview of several major players in the music industry, including Sony Music Entertainment (SME), Universal Music Group, EMI Music, Spotify, and Napster. It discusses their business models, labels, artists, revenues, and roles within the changing music industry landscape. SME is highlighted as one of the "big four" record companies and its subsidiaries spanning production, consumption, distribution, and artists are listed. Financial figures from 2008 and 2010 are presented for SME. Brief histories and descriptions of services for the other companies are also summarized.
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