OpenAthens Conference 2018 - Kristine Botyriute - Case study - 2-click efficiency

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This document discusses click efficiency and single sign-on options for OpenAthens. It presents two click vs three click sign-on methods, with two clicks being the standard because it balances security and usability, avoiding burdening users. The document also evaluates the user journey for sign-on, noting the longest and shortest paths, and asks questions about app integration and link optimization.

Technology

WHY TWO
CLICKS?
A. BECAUSE
GOOGLE DOES IT
B. BECAUSE USERS
CAN’T BE BOTHERED
TO CLICK 3 TIMES

SAME SIGN ON
“Confirm your
identity at
every bite”

OpenAthens
Health Check
• Longest user journey
• Shortest user
journey
• Do your apps talk to
each other?
• Link optimisation

OpenAthens Conference 2018 - Kristine Botyriute - Case study - 2-click efficiency

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