2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
1. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
Voor outer en heerd
1. Plaats - adres
Sint-Catharinakerk, Dries, 9112 Sint-Niklaas
2. Geolocatie / geolokalisatie
Geef de correcte coördinaten! Exact te bepalen via GoogleMaps (instructiefilmpje te bekijken via Canvas).
51°09’26.7”N 4°02’29.7”E
3. Korte omschrijving
De kinderen ontdekken samen met de leerkracht waarvoor het wapenschild staat. De biet en het rad van
Catharina.
4. Doelgroep
De 2e
graad van de lagere school.
5. Tijdsduur
50 minuten. (30 minuten op verplaatsing en 20 minuten op de school zelf)
6. Eindtermen
3.9. De leerlingen tonen belangstelling voor het verleden, heden en de toekomst, hier en elders
7. Leerinhoud
- 2 symbolen op het wapenschild van Sinaai: een biet en het rad van Catharina
- De legende van het rad
Catharina kwam volgens de oudste overlevering uit een roemrijk patriciërsgeslacht en was de dochter van
Costus, de gouverneur van Alexandrië. Ze kende alle werken van Plato uit haar hoofd toen ze nog maar
vijftien was. Ze was Jezus met hart en ziel toegedaan, en beloofde hem haar maagdelijkheid. Nauwelijks had
ze dat gedaan, of keizer Maxentius werd verliefd op haar. Op haar weigering om na zijn echtgenote de
tweede dame aan het hof te worden, wilde hij haar dwingen haar geloof af te zweren onder bedreiging met
gruwelijke folteringen. Ook stuurde hij veertig heidense filosofen op haar af om haar te bekeren, maar in
plaats van Catharina te bekeren tot het heidendom werden de geleerden tijdens de discussie met Catharina
bekeerd tot het Christendom. Daarop wilde de keizer haar laten verpletteren met een rad waarop scherpe
ijzeren punten waren gemonteerd. In plaats van Catharina brak echter het rad, getroffen door de bliksem. Hij
wilde haar laten verbranden, maar het vuur waaide uiteen en verbrandde de beulen. Uiteindelijk lukte het
dan toch haar te onthoofden. Uit haar halswond stroomde melk die de stad van de pest bevrijdde. Haar
lichaam werd door engelen naar de Sinaïberg gebracht, waar het rond het jaar 800 door pelgrims
teruggevonden werd. Het was nog steeds in goede staat. Naast de berg werd later het Katharinaklooster
gebouwd.
- De legende van de biet
Keizer Karel V bezocht ooit de stad Sint-Niklaas en uiteraard was er een menigte bijeengekomen om de keizer
te zien. Onder hen bevond zich een kleine boer met een enorme biet, die hij aan de keizer wilde
overhandigen. De bewakers verhinderden echter dat de boer de keizer bereikte. De keizer merkte echter dat
er iets aan de hand was en vroeg de boer wat hij in handen had. De boer antwoordde dat hij een gigantische
vrucht had en dat hij die aan de keizer wilde geven. De keizer was geïntrigeerd en liet de boer de bewakers
2. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
passeren. De keizer nam de biet aan en schonk de boer een grote som geld.
De plaatselijke paardenfokker zag de beloning voor een eenvoudige biet en stelde zich de prijs voor die hij zou
krijgen als hij de keizer een goed paard zou geven. Dus bood hij de keizer een prachtig paard aan. De keizer
antwoordde dat hij voor een mooi paard een van zijn kostbare bezittingen zou schenken en de fokker de biet
zou geven. Beschaamd moest de veredelaar de biet accepteren, die sindsdien het symbool is geweest van het
Waasland en zijn vruchtbare grond.
8. Lesdoelen
- De leerlingen kunnen de legende van het rad van Catharina vertellen.
- De leerlingen kunnen de legende van de biet vertellen.
- De leerlingen kunnen de elementen uit het wapenschild opsommen.
9. Materiaal
- EHBO doos
- Fluohesjes
- Schrijfbordjes
- Potloden
- Werkbladen
10.Organisatie
Afspraken leerlingen
- Wanneer we over straat lopen, sluit je goed aan.
- Wanneer we over straat lopen, kijk je uit voor het verkeer.
- Wanneer we over straat lopen, lopen we niet.
- Wanneer we in de kerk zijn, zijn we stil tenzij de juf/meester jullie iets vraagt.
- Wanneer we in de kerk zijn heb je respect voor alles wat er hier staat.
Tips voor de leerkracht
- Neem een EHBO-doos mee voor als er onderweg iets gebeurt.
- Laat de leerlingen fluohesjes aandoen.
- Zorg ervoor dat de leerlingen eventueel een bord meenemen om op te schrijven.
- De leerlingen nemen het best een potlood mee, als het regent schrijft dit nog.
11.Werkbladen – instructiebladen – richtlijnen…
Het wapenschild van Sinaai
Vanwaar zou het rad afkomstig zijn? Bedenk zelf een legende.
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
3. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
Vanwaar zou de biet afkomstig zijn? Bedenk zelf een legende.
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
……………………………………………………………………………………………………………………….
4. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
In het wapenschild herken je 2 symbolen
- Het …………………………. van ………………………………………………
- Een …………………………………. omdat dit stond voor de vruchtbaarheid en de typisch
teelt in het Waasland.
Kleur het wapenschild van Sinaai correct in.
12.Oplossingen – sleutel
Het wapenschild van Sinaai
Vanwaar zou het rad afkomstig zijn? Bedenk zelf een legende.
Eigen invulling
Vanwaar zou de biet afkomstig zijn? Bedenk zelf een legende.
5. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
Eigen invulling
In het wapenschild herken je 2 symbolen
- Het rad van Catharina
- Een biet omdat dit stond voor de vruchtbaarheid en de typisch teelt in het
Waasland.
Kleur het wapenschild van Sinaai correct in.
13.Bronnen
- Catharina van Alexandrië. (2019, 30 juli). Geraadpleegd op 23 maart 2020, van
https://nl.wikipedia.org/wiki/Catharina_van_Alexandri%C3%AB
- Sinaai - Wapen - Armoiries - coat of arms - crest of Sinaai. (2018, 22 september). Geraadpleegd op 23 maart 2020,
van https://www.heraldry-wiki.com/heraldrywiki/index.php?title=Sinaai
- Sint-Niklaas - Wapen - Armoiries - coat of arms - crest of Sint-Niklaas. (2020, 17 februari). Geraadpleegd op 23 maart
2020, van https://www.heraldry-wiki.com/heraldrywiki/index.php?title=Sint-Niklaas
14.Achtergrondinformatie voor de leerkracht
De legende van Catharina en het rad
6. Arteveldehogeschool – Educatieve bacheloropleiding voor lager onderwijs
Catharina kwam volgens de oudste overlevering uit een roemrijk patriciërsgeslacht en was de dochter van Costus,
de gouverneur van Alexandrië. Ze kende alle werken van Plato uit haar hoofd toen ze nog maar vijftien was. Ze
was Jezus met hart en ziel toegedaan, en beloofde hem haar maagdelijkheid. Nauwelijks had ze dat gedaan, of
keizer Maxentius werd verliefd op haar. Op haar weigering om na zijn echtgenote de tweede dame aan het hof te
worden, wilde hij haar dwingen haar geloof af te zweren onder bedreiging met gruwelijke folteringen. Ook
stuurde hij veertig heidense filosofen op haar af om haar te bekeren, maar in plaats van Catharina te bekeren tot
het heidendom werden de geleerden tijdens de discussie met Catharina bekeerd tot het Christendom. Daarop
wilde de keizer haar laten verpletteren met een rad waarop scherpe ijzeren punten waren gemonteerd. In plaats
van Catharina brak echter het rad, getroffen door de bliksem. Hij wilde haar laten verbranden, maar het vuur
waaide uiteen en verbrandde de beulen. Uiteindelijk lukte het dan toch haar te onthoofden. Uit haar halswond
stroomde melk die de stad van de pest bevrijdde. Haar lichaam werd door engelen naar de Sinaïberg gebracht,
waar het rond het jaar 800 door pelgrims teruggevonden werd. Het was nog steeds in goede staat. Naast de berg
werd later het Katharinaklooster gebouwd.
De legende van de biet (Engels en Nederlands)
Emperor Charles V once visited the city of Sint Niklaas and obviously a crowd gathered to see the emperor.
Among these was a small farmer holding a huge beet, which he wanted to hand to the emperor. The guards,
however, prevented the farmer to reach the emperor. The emperor, however, noticed that something was
happening and asked the farmer what he had in his hands. The farmer answered that he had a giant fruit and that
he wanted to give it to the emperor. The emperor was intrigued and let the farmer pass the guards. The emperor
accepted the beet and awarded the farmer with a large purse.
Seeing the reward for a simple beet, a local horsebreeder imagined the award he would fetch if he gave the
emperor a good horse. So he offered the emperor a beautiful horse. The emperor responded, saying that for a
beautiful horse, he would donate one of his precious possessions, and handed the breeder the beet. Embarrassed
the breeder had to accept the beet, which ever since has been the symbol of the Waasland and its fertile soil.
Keizer Karel V bezocht ooit de stad Sint-Niklaas en uiteraard was er een menigte bijeengekomen om de keizer te
zien. Onder hen bevond zich een kleine boer met een enorme biet, die hij aan de keizer wilde overhandigen. De
bewakers verhinderden echter dat de boer de keizer bereikte. De keizer merkte echter dat er iets aan de hand
was en vroeg de boer wat hij in handen had. De boer antwoordde dat hij een gigantische vrucht had en dat hij die
aan de keizer wilde geven. De keizer was geïntrigeerd en liet de boer de bewakers passeren. De keizer nam de
biet aan en schonk de boer een grote som geld.
De plaatselijke paardenfokker zag de beloning voor een eenvoudige biet en stelde zich de prijs voor die hij zou
krijgen als hij de keizer een goed paard zou geven. Dus bood hij de keizer een prachtig paard aan. De keizer
antwoordde dat hij voor een mooi paard een van zijn kostbare bezittingen zou schenken en de fokker de biet zou
geven. Beschaamd moest de veredelaar de biet accepteren, die sindsdien het symbool is geweest van het
Waasland en zijn vruchtbare grond.
15.(optioneel) Extra mogelijkheden tot naverwerking
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