This document makes the case for supporting an independent media organization called Oorvani Foundation. It notes that mainstream media often fails to provide full context or perspectives on important issues. Oorvani Foundation aims to fill this gap by providing in-depth investigative reporting and empowering citizens through collaborative journalism. It has pioneered a hybrid model that complements professional reporting with citizen reporting and commentary. The document encourages supporting this nonprofit organization to help fund its work producing public interest journalism and acting as a watchdog. It provides details on how readers can make online or offline donations to help Oorvani Foundation continue its mission.

1. An
Independent & Impactful
Media Operation
Needs your Support!
!
Here is why you should consider
this appeal.

2. In the complex and messy cities we live in, we often have no real information
about our city except for claims by politicians and officials.
6 months on, Bangalore will be more livable
New masterplan for Bangalore soon: CM
Govt to implement Rajakaluve
master plan
See these recent headlines…
Garbage Segregation to be
compulsory from July 1st…
Pedestrians walking on roads where
footpaths, skywalks, subways available
will be fined
BBMP to install CCTVs to
check who litters
Bandh paralyses Assam, thousands flee

3. And then?
Then what happens? Who follows up?
Why are these happening? How do you fix the problem?
!
On the other hand,
what you’ll see in our coverage is this:
The full picture and perspective

4. No wonder this journalism got 9 awards in 11 years (2004-14)
Manthan Award South Asia-APAC, in the
e-News & Journalism category, 2014:
Citizen Matters
Manthan Award South West India, in the
e-News & Journalism category, 2014:
Citizen Matters
!
Namma Bengaluru Award for 2013 in the
Media Organisation category: Citizen Matters
All India Environmental Journalism
Competition award, 2013: Navya PK, former
staff journalist
Laadli Media Award for the best Web
Investigative report, 2012: Vaishnavi Vittal,
former staff journalist
!
Young Development Journalist of the year
in 2008-09, instituted by Asian Development
Bank Institute: Supriya Khandekar, former
staff journalist
!
CIOSA Seva Mela 2008 award for Media:
India Together
!
Developing Asia Journalism awards
and the Ramnath Goenka awards:
Deepa A, Suchitra M, Ramesh Menon

5. And recognised by peers

6. So why do we do journalism?
To empower citizens.
!
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How?
We have pioneered a hybrid model,
collaborating with citizens and complementing our news stories
with citizen-authoring and commentary.!
!
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!

7. !
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Mainstream media treats you as a consumer.
Few editors have the freedom to publish inconvenient truths.
You have little say in what gets covered.
!
!
We probe beyond the mere surface
to bring an account of the
underlying realities.!
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8. You’re still reading? Good!
!
Non-partisan, independent media is hard to find.
And it’s even harder to fund!
!
That’s where you come in.
We need your support for Oorvani Foundation.

9. Why support Oorvani Foundation?
5 reasons: !
1. Contribute to your own empowerment and that of your fellow citizens by
supporting a journalism that fosters this every day.
2. Help us advance the uniquely hybrid approach we pioneered, which
complements professional reporting with citizen reporting, and helps people share, collaborate and work together
to resolve community issues.
3. Support in-depth, investigative and collaborative watchdog reporting,
highlighting violations and scams that adversely affect citizens, environment and governance.
4. Help track development and highlighting oft-ignored topics with passion
and commitment. ‘News in proportion’ is one of our guiding principles.
5. Back a non-profit model that has worked worldwide. Public funded media like
National Public Radio (NPR), Public Broadcasting Service (PBS), ProPublica have done great work in public
interest and have proved the impact of independent journalism.
Help Oorvani Foundation become the
game changer for independent media in India!

10. How you can help
!
During Aug 2013 – Mar 2014, operating on a shoestring budget with Rs 15.74 Lakhs
spent on journalism, we were able to publish 450+ stories, reaching around 140,000
readers each month. We now are raising our annual budget of Rs 25 Lakhs.
Direct Online Transfer
Account Name: Oorvani Foundation
Account Number: 1008 0500 0796 (Current A/c)
IFSC Code: ICIC0001008
Branch Code: 1008
Branch Name: Koramangala 1st Block
Branch Address: ICICI Bank Ltd, No.86, 1st Block,
1st Cross, Koramangala, Bangalore, Karnataka -
560034
By Cheque
You can mail us a cheque in favour of "Oorvani
Foundation". Our postal address is:
Oorvani Foundation, 98/1, MMR Complex, I floor,
Sarjapur Road, Jakkasandra, Bangalore 560034.
By credit/debit card
Click here for secure payment gateway, powered by
Payumoney.
Oorvani Foundation Charitable Trust registration no:
BNG-BMH244/2013-14. !
Date of registration: 6th August, 2013!
Oorvani Foundation is registered as a charitable trust
u/s 12 A of Income Tax Act 1961 Vide No.
DIT(E)BLR/12A/H-257/AAATO4080E/ITO(E)-2/Vol
2013-2014 with effect from AY 2014-15.!
Any donations made to Oorvani Foundation are
exempt u/s 80G subject to limits prescribed under
the Income Tax Act 1961. (Approval no. DIT(E)BLR/
80G/12A/H-257/AAATO4080E/ITO(E)-2/Vol
2013-2014) with effect from AY 2014-2015. !
FCRA: Not available. Donors have to be Indian
citizens (i.e Indian passport holders).!
Full details at: http://oorvani.org.in/disclosures

11. Please pledge your support today!
So we can continue bringing you news that you care about, tomorrow.
!
Email foundation@oorvani.in or call 98459 65573/99023 27538
!
http://oorvani.org.in/support-us
Oorvani Foundation Trustees include Meera K,
Subramaniam Vincent and Ashwin Mahesh.