Marketing plan for Android App OnStage made by Tanishk Kithannae under guidance of Prof Sameer Mathur during internship in marketing

1. O N S T A G E M A R K E T I N G P L A N
T A N I S H K
K I T H A N N A E

2. EXECUTIVE SUMMARY
OnStage is a unique app-based solution to writing and speaking better
It is a freemium app, with a mix of free and premium services
Many people agreed that presentation skills were essential to career growth
but few could find effective solutions to learn the skills
There are few competitors with as diverse, affordable, targeted, or effective
solutions as OnStage, leaving the market open
The prices too have been kept competitively low for premium services
This app is a one-stop shop for the entire content and media industry

3. C O M P A N Y O V E R V I E W
We are an app based company dedicated to
eradicating stage fear and helping professionals
in the content industry to create exactly the
effect they desire in the minds of their audiences

4. P R O D U C T L I N E
OnStage is an app based solution that will help our customers
write better and also eliminate fear of public speaking using state
of the art Artificial Intelligence and Virtual Reality technology

5. O N S T A G E
OnStage uses four ways to help write better and
eliminate fear of public speaking

6. Expert
Advice
Social
Network
Virtual
Stage
S E R V I C E S
Content
Recommender

7. CONTENT
RECOMMENDER
Using Artificial intelligence in the
form of Sentiment Analysis and
Machine Learning, OnStage not only
corrects grammatical errors, but
also analyses the psychological
impact of the speech on the minds
of the audience to check if it is what
the author expected

8. EXPERT ADVICE
The users can interact with
experts of their field to get
suggestions and critique on
their work.
That is, of course, if the content
recommender is insufficient,
which is highly unlikely

9. SOCIAL NETWORK
While other professional social
networks such as LinkedIn do
exist, they are not dedicated to
public speaking
And neither are they as amazing

10. STAGE VR
With advanced Virtual Reality
Features, OnStage allows the
user to experience speaking on
a stage before people.
Without the stage. Or the
People.

11. MARKET OVERVIEW
There is a burgeoning need for an authentic content critique in the professional
world, but rarely is there one.
70% Americans working in the corporate sector agree presentation skills are
critical for career success, but more than 20% would do anything to skip
presenting, even fake an illness
Many companies are also plagued by incoherent emails being sent, which leads
to a chain of confusion, to eliminate which, they have been investing heavy
amounts to train their employees. In writing eMail.
Writers too need an authentic grammar source, and context recommender, and
are willing to pay up to $30 a month for such sources

12. COMPETITORS
1. For Public Speaking VR: Several apps try to create a VR stage experience, but most are
either overpriced or underpowered. For example, Public Speaking VR charges $9.99 a
month for the VR alone
2. For Professional Social Network: LinkedIN does offer the professional social network,
but it does not specifically create the environment for training and in particular, public
speaking
3. For Language Editor: OnStage uses Sentiment Analysis and Machine Learning to check
if the author's content has the same effect as expected, that is, if the content was funny, it
must appear funny to the audience too. No competitors exist in this field
4. For Professional PUblic Speaking: Organisations such as Toastmasters International
train people in public speaking, but needs them to overcome their apprehension and
show up in person, which is actually a hindrance

13. THREATS AND
OPPORTUNITIES
People may download the app, but not continuously use
it
Presence of several organizations dedicated to public
speaking
People might be intimidated by the complex technology
under the hood, with rising apprehensions against
artificial intelligence
THREATS

14. Since it allows people to practice in private, it eliminates
apprehensions of peer pressure or stage fright
With the advent of social media, content writing has
become a lot more prevalent, and people need a
professional content recommender
The content recommender allows both content writers
and public speakers to tailor content according to needs
of their audiences
OPPORTUNITIES

15. Public Speakers
Corporate Employees
Writers
Advertisers
Journalists
Politicians
Editors
Voice Actors
TARGET
CUSTOMERS

16. TARGETS

17. Total Users Weekly Active Users
1 Million 100,000&
By the end of four quarters

18. $10,000
In revenue by
the end of
four quarters

19. Target Market

20. A private, authentic
forum to learn public
speaking and content
writing
THE NEED
UNDERSTANDING
1 2 3
Public speaking forums
(Toastmasters Int.),
professional social
networks (LinkedIn)
Need for a good
source to enhance
professional writing
and speaking
Customer Competitors Context

21. What people
would like
What
we
give
What
people
need

22. App based solution
allows for easy
execution, and
enhanced privacy
VALUE PROPOSITION
UNDERSTANDING
1 2 3
No single consolidated
platform except
OnStage, delivering all
features
Absence of easily
accessible and trusted
source for professional
work
Customer Competitors Context

23. THE FREE SERVICES
INCLUDE
Partial access to social
network (without expert
advice)
Content Recommender
(only psychological impact
and grammar corrector)

24. $14.99
$140
For a monthly
subscription
For an annual
Subscription
P R I C I N G F O R
S E R V I C E S

25. THE PREMIER SUBSCRIPTION
INCLUDES
Full access to social
network (including expert
advice)
Content recommender
(including text replacement
recommendations)
Virtual Stage VR

26. The pricing makes sense because we are
providing an array of services, many of which are
quintessential, and not yet made available on a
single consolidated platform
Moreover, other smaller similar services charge
more than $20 for monthly services, so our fees is
comparatively modest

27. BRAND LOGO
The grey and white colours are
supposed to represent the simplicity
of being on stage, while the
microphone at the beginning
symbolises that the first step to public
speaking is grabbing the mic

28. Every customer getting
ten refferals will be
given 1 month's free
subscription
INCENTIVES
1 2 3
Every professional speaker
endorsing OnStage in
presentations wil be given
one year's premium
subscription and added
advertising in app
Every blogger or
journalists giving
OnStage a review will be
given a 6 months free
premier subscription
Customers
Professional
Speakers
Bloggers/
Journalists

29. DISTRIBUTION
CHANNEL

30. This could be you
Thank
you!