The document discusses different online platforms and their characteristics. It describes search engines, communication services, payment systems, advertising platforms, social media, social networking, and specific social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube, and Instagram. It provides examples of how different platforms can be used for advertising, hashtagging, grouping, teaching, analyzing business, and payments. The document also contains assessments to test understanding of the different platform types.

1. LESSON 3
SOFTWARE APPLICATIONS
AND PLATFORMS

2. Review
What are the
different web
versions and their
characteristics?

3. Learning competency
• compare and contrast the
nuances of varied online
platforms, sites, and
content to achieve specific
class objectives or
address situational
challenges.

4. UNLOCKING FO
DIFFICULTIES:
1. software
2. social media
3. advertising
4. analyzing
5. transactions

5. What are the online
platforms that you usually
visit?

6. DIFFERENT TYPES OF ONLINE
PLATFORMS
WEB SEARCH ENGINES
It is a software system designed to search for
information on the World Wide Web (WWW). The
search results are generally presented in a line of
results referred to as Search Engine Results
Pages (SERPs).

7. DIFFERENT TYPES OF ONLINE
PLATFORMS
Communication Services
These are outsourced enterprise
communications solutions that can be
leased from a single vendor or provider.
A Communications Service Provider (CSP)
is a provider that transports information
electronically and can encompass public
and private companies in telecom, internet,
cable, satellite, and managed services
business.

8. DIFFERENT TYPES OF ONLINE
PLATFORMS
Payment System
It is any system used to settle
financial transactions through
the transfer of monetary value
and includes the institutions,
instruments, people, rules,
procedures, standards, and
technologies.
Payment transactions are useful in
many ways. These are:
1. Cash (bills and change)
It is one of the most useful ways to use
for any purchase.
2. Personal checks (US check) It is
ordered through one's account.
3. Debit Card
When using this, the buyer takes the
money directly out of his
account.

9. DIFFERENT TYPES OF ONLINE
PLATFORMS
Advertising Platforms
It allows users to create and manage
advertising campaigns, generate
reports, and retrieve information about
the ads, campaigns, and organizations
associated with an account.

10. DIFFERENT TYPES OF ONLINE
PLATFORMS
Social Media
Social Media are forms of electronic
communication (as Websites for
social networking and
microblogging) through which
users create online communities to
share information, ideas, personal
messages, and other content (as
videos).

11. DIFFERENT TYPES OF ONLINE
PLATFORMS
Social Networking
social media is a platform for broadcasting
information
social networking is a platform for
communicating with one another.
Social media is a communication channel,
whereas, in social networking, communication
has a two-way nature.

12. PLATFORM
FOR
ADVERTISI
NG

13. picking up speed in
the business world.
It uses
social graph and
activities to pinpoint
those who fall into
your buyer
demographics,
making Facebook
ads incredibly
useful.

14. PLATFORM
FOR
HASHTAGGIN
G

15. With over 310
million registered
users (and
growing), Twitter
or X is a sea of
information of 140
characters or less
content waiting to
be read, clicked,
followed,
and re-tweeted.

16. PLATFORM
FOR
GROUPING

17. to
LinkedIn to
showcase their
job experience
and professional
thoughts, making
it one of the most
important
platforms to use
for those in B2B.

19. PLATFORM
FOR
TEACHING

20. leading video-
sharing platform
in the world. On
your
channel, your
brand can share
and edit videos,
create playlists,
and prompt
discussions.

21. PLATFORM
FOR
ANALYZING
BUSINESS

22. Pinterest is one of
the unique
marketing platforms
on this list. Instead
of
posting content for
your audience to
read, on Pinterest,
you will post just a
clickable
picture and a short

23. INDIVIDUAL ACTIVITY:
What are the following social networking sites
known for?

24. PLATFORM
FOR
TEACHING
PLATFORM
FOR
TEACHING

25. PLATFORM
FOR
TEACHING
PLATFORM
FOR
BUSINESS

26. PLATFORM
FOR
TEACHING
PLATFORM
FOR
HASHTAG

27. PLATFORM
FOR
TEACHING
PLATFORM
FOR
ADVERTISI
NG

28. COLLABORATIVE ACTIVITY:
Group the class into three groups. Read the selection first then
complete the table below based on the data from the selection
you have just read.
FILIPINOS BRAZILIAN ARGENTINIANS AMERICANS JAPANES
E
NO. OF HOURS SPENT
IN SOC MED
INTERNET SPEED

29. APPLICATION: Fill in the blanks with the
concepts learned to complete the statements
below.
1. ___________are sites that allow you to connect with other
people with the same interest.
2. It is an open source called which was developed by Google
for free.
3. It has revolutionized connectivity and communication and
helped people share their ideas more wildly.
4. __________________has made payments easier and more
convenient for people.
5. Google Drive, Viber, Facebook are examples of
__________________.

30. GENERALIZATION:
Advantages of using social networking apps
Disadvantages of using social networking apps

31. SEL INTEGRATION:
AGENCY AND IDENTITY – Recognize strengths as well as
weakness
1. Just like people, social media has its strengths and
weakness. On your own experience and view on yourself,
what are the strengths and weaknesses of social media for
you?

32. EVALUATION:
Write the answer on your E-Tech notebook. Answers only.

33. ASSESSMENT
1. Which of the following is a communication
service provider in the Philippines?
A. Lazada
B. Smart Telecommunication
C. Social Security System
D. Twitter

34. ASSESSMENT
2. What type of social media website is
Pinterest?
A. Blogs and Forums
B. Bookmarking site
C. Media Sharing
D. Microblogging

35. ASSESSMENT
3. Which of the following types of social
media websites focuses on short updates
posted by the user?
A. Blogging
B. Hashtagging
C. Microblogging
D. Social Media

36. ASSESSMENT
4. What is the online platform where
you can store your files online?
A. Google Drive
B. Photoshop
C. PowerPoint
D. YouTube

37. ASSESSMENT
5. Which is the leading
video-sharing platform?
A. Facebook C. X
B. Instagram D. YouTube

38. ASSESSMENT
6. Hash tagging platform.
A. Facebook C. X
B. Instagram D.
YouTube

39. ASSESSMENT
7. Grouping platform.
A. Facebook C. Linked in
B. Instagram D. YouTube

40. ASSESSMENT
8. GCASH
A.Advertising Platforms
B.Communication Services
C.Payment Systems
D.Social Media

41. ASSESSMENT
8. Which platform can be useful for
marketing tangible products?
A. Facebook C. YouTube
B. LinkedIn D. X

42. ASSESSMENT
9. What social networking site can register
and post your profile, connect with
friends, and comment on topics in a
generally interactive way?
A. Facebook C. YouTube
B. LinkedIn D. X

43. ASSESSMENT
10. Instagram
A.Advertising Platforms
B.Communication Services
C.Payment Systems
D.Social Media

44. ASSIGNMEN
T

45. Search for the
current trends
in ICT.