Download to read offline
Uploaded byAaron Getty
Only Oregon Adventures
This document outlines a business plan for Only Oregon Adventures, a website-based service that plans Oregon vacations. The founding team includes Aaron Getty, Oleg Voyteshonock, and Alice Chen. The business concept is to save customers time by planning unique local itineraries through the website. The target market is baby boomers who enjoy traveling but are busy. Competitors include direct competitors like other online planning services and indirect competitors like individual tourism websites. The sales strategy involves competitive pricing, promotions at local events, and guerrilla marketing. Financial projections estimate negative income in the first year but positive cash flow within three years with $60,000 in start-up funding from the founders.
More Related Content
Only Oregon Adventures
- 1. Only Oregon Adventures.comAaronGettyAaron WasserteilAlex ElliotOleg VoyteshonockHsiao HsienTsaoAlice Chen
- 2. RoadmapIntroduction (hook) -GettyFounding Team - AliceIndustry Analysis – Alex Business Concept & Product Description – Getty & OlegTarget Market – Aaron Competitors - AliceSales Strategy – Aaron Financials – Debbie Decisions and Conclusions - Getty
- 3.
- 4. Founding Team AaronGetty Oleg VoyteshonockB 2 B contact Customer ServiceCreating itinerariesEnsuring customer satisfaction IT & Financials Skilled in accounting and website design Assist Aaron in itineraries
- 5.
- 6. Business Concept Whatwe do:Planning Oregon vacations through a web based serviceWhy we are different: Saves timeShows unique local perspective
- 7. Product DescriptionWebsite InterfaceCaters to:family outingsWeddingsCorporategroup facilitation
- 8.
- 9. Target Market BabyboomersBusy Has disposable incomeEnjoy travelling
- 10.
- 11.
- 12.
- 13. Sales Strategy PricePlaceProductPromotions Free give-away tripsGuerilla/ambush marketing at high-traffic eventsPromotions through Lane/Washington Counties
- 15. Sales StrategyDistribution Howselling will happen Who will sell Communication with customersCost of strategy
- 16. Financials Sales AssumptionSeasonalTrendStart up CashNet IncomeBreak even
- 17.
- 18. Start UpStart upfund: $60,000 initially in year 1
- 19. Each founder willinvest $30,000
- 20. Positive cash flowfor 3 years but low for first year Financial Numbers Negative net income first year
- 21. Variable cost includecredit card service and ARC cost
- 22. Major fixed expensesinclude advertising, rent and mileage
- 23. Feasibility DecisionFinancially improveprofits Increased SalesCommission + Fee for the serviceIncreased expenditures
Editor's Notes
- #4 Imagine yourself on a rafting adventure floating on tranquil waters surrounded by nature’s beauty. No tourists around, just you and your friends enjoying the natural beauty of the Oregon landscape spanning the canyon walls and the hills beyond. You notice a tall snag stretching above the pine trees. At the top is a large nest, with little heads just visible against the blue sky, a bald eagle is circling her babies and you realize with anticipation the river will only take you deeper into the wild. As the river tugs the raft into the faster current you hear the rumble of a rapid ahead and your pulse quickens. You grip your paddle and feel the rock of the boat as it approaches the tongue of the rapid. Your guide yells commands but your mind and body are completely absorbed in the sensory experience of the huge waves washing over the edge of the raft. Finally after one final dip the river flattens out and as you look over your shoulder at the wall of white water you can’t wait for the next 4 days of river adventure.
- #23 Once PNW begins to see the success of our innovative approach to how we approach the service of our customers we feel that PNW could incorporate this into their brand image easily.