Online Reputation Management is not about trying to "control" search results, but more about a strategic approach to message-management; with content-strategy, message position and communication tools being the essential stages to managing a campaign.
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.
Douglas Arellanes - Find a way or make one: Transforming the news media by sh...Rockit Conference
It's no secret that news organizations worldwide are facing challenges when dealing with digitalization. One approach that is gaining popularity worldwide is to use the open source model of technical development in new and innovative ways. This talk will present the work of Sourcefabric, a Czech nonprofit institute which makes open source tools for news organizations, but will also talk about other interesting initiatives worldwide.
presentacion de lo que son las redes sociales y su uso en el area de la educacion.
las redes sociales no son mas que herramientas para ayudar en la educacion, entre ellas tenomos facebook, twiter, skaype entre otras
Alan Soon - Innovative digital trends in newsrooms for 2016Rockit Conference
The media industry will continue to evolve this year as more publishers shift from home pages to distributed content platforms like Facebook and Twitter. What are the other trends coming up and how will they change the way media businesses operate? Join Alan Soon, Founder & CEO of The Splice Newsroom, for his predictions on how the year will turn out and how media companies will continue to evolve.
Douglas Arellanes - Find a way or make one: Transforming the news media by sh...Rockit Conference
It's no secret that news organizations worldwide are facing challenges when dealing with digitalization. One approach that is gaining popularity worldwide is to use the open source model of technical development in new and innovative ways. This talk will present the work of Sourcefabric, a Czech nonprofit institute which makes open source tools for news organizations, but will also talk about other interesting initiatives worldwide.
presentacion de lo que son las redes sociales y su uso en el area de la educacion.
las redes sociales no son mas que herramientas para ayudar en la educacion, entre ellas tenomos facebook, twiter, skaype entre otras
El 15 de Noviembre, invitado por BBVA, ofrecí una charla a su red de agentes en Andalucía sobre Redes Sociales y su aplicación en el mundo profesional para mejorar su presencia, confianza y reputación
Adventure Based Team Building Activitiessteve dalton
Join Beyond the Boardroom for a range of team building adventures throughout Australia. Beyond the Boardroom specialises in fun activities that reward your team and the hard work they put in. Activities include surfing, abseiling, sailing, kayaking, hot air ballooning, bike riding, boat tours, stand up paddle boarding, orienteering and more.
Guerrilla Social Media Marketing for RealtorsShane Gibson
Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario
http://www.SocialMediaMarketingSummit.ca
This is a presentation I gave to students at Fairfield University on the 19th September 2011. The talk was about the opportunities offered by digital technologies in terms of making a mark in the world, future jobs and careers.
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 11, 2010 in Hamburg, Germany
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 10, 2010 in Berlin, Germany
Integrated Marketing Summit Atlanta - March 30, 2010Michael Pranikoff
Forget What You Think You Know About Public Relations: It's A Whole New World - Presentation by Michael Pranikoff - Global Director of Emerging Media at PR Newswire ( http://www.prnewswire.com ) at the Integrated Marketing Summit in Atlanta on March 30, 2010
DETECTING AND VERIFYING ONLINE DISINFORMATION:
HOW NLP AND DATA ANALYSIS CAN HELP.
By Carolina Scarton
Youtube link: https://www.youtube.com/watch?v=JPq3WFhbgsY
El 15 de Noviembre, invitado por BBVA, ofrecí una charla a su red de agentes en Andalucía sobre Redes Sociales y su aplicación en el mundo profesional para mejorar su presencia, confianza y reputación
Adventure Based Team Building Activitiessteve dalton
Join Beyond the Boardroom for a range of team building adventures throughout Australia. Beyond the Boardroom specialises in fun activities that reward your team and the hard work they put in. Activities include surfing, abseiling, sailing, kayaking, hot air ballooning, bike riding, boat tours, stand up paddle boarding, orienteering and more.
Guerrilla Social Media Marketing for RealtorsShane Gibson
Guerrilla Social Media Marketing for Realtors. Presented by Shane Gibson at the Real Estate Marketing Summit in Toronto, Ontario
http://www.SocialMediaMarketingSummit.ca
This is a presentation I gave to students at Fairfield University on the 19th September 2011. The talk was about the opportunities offered by digital technologies in terms of making a mark in the world, future jobs and careers.
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 11, 2010 in Hamburg, Germany
Presented by News Aktuell and PR Newswire; Michael Pranikoff – PR Newswire Global Director of Emerging Media presented to an audience of PR / Marketing Professionals on August 10, 2010 in Berlin, Germany
Integrated Marketing Summit Atlanta - March 30, 2010Michael Pranikoff
Forget What You Think You Know About Public Relations: It's A Whole New World - Presentation by Michael Pranikoff - Global Director of Emerging Media at PR Newswire ( http://www.prnewswire.com ) at the Integrated Marketing Summit in Atlanta on March 30, 2010
DETECTING AND VERIFYING ONLINE DISINFORMATION:
HOW NLP AND DATA ANALYSIS CAN HELP.
By Carolina Scarton
Youtube link: https://www.youtube.com/watch?v=JPq3WFhbgsY
Top accessibility pitfalls and how to fix themErudite
Last year Erudite published the UK Accessibility Benchmark, which looked at the UK's most popular websites and assessed compliance against WCAG Accessibility Criteria. This talk will dive into some of the most common issues we encountered, and give you practical examples to help you identify and resolve accessibility issues on your own site!
Find out what you can do to identify EAT related facets of your site that could be holding you back, and how to formalize an audit process to identify and remedy this.
Proving your worth - Demonstrating the value of your SEO campaign Erudite
Measuring the success of your SEO campaign is important to ascertain whether your time, money and efforts are allocated effectively. Miracle will be sharing tips and takeaways on tracking and data analysis to ensure you are collecting the right data and presenting information that matters to stakeholders
Let's Get Physical - Making the Journey Feel Better to Drive GrowthErudite
This talk explains why performance optimisation works and how positive physical neural responses drive this.
We take a look at what improves user experience and the perception of speed in an offline state and how this can be translated to the web in order to drive performance and growth.
We Made Our Website a PWA & Why You Should Too - Brighton SEOErudite
As an agency we're constantly exploring how to give our clients a competitive edge in the mobile-first index era - super charging mobile performance is a must and PWA's allow us to do just that.
See the benefits, criteria and the kind of results you can expect from a PWA here.
5,000 UK Websites Mobile Sitespeed Comparison - Search EliteErudite
In this presentation I go through why a wide range of data is useful in understanding the performance optimisation competitive landscape. It helps us know how fast is fast... helps us add context and boundaries to our projects, as well as helps us know when we're doing a good job or when we need to push harder to get faster.
Progressive Web Apps - Intro and State of Market in AustraliaErudite
Introduction to Progressive Web Apps (PWA) criteria, what makes a PWA; service worker protocol, using Lighthouse to audit; meta data in web app manifest for homescreen adds. Also features a deep dive into the top 100 Australian retail sites and five key PWA criteria.
Making HREFLANG Manageable: Search Marketing Summit (Sydney)Erudite
Hreflang is a convoluted solution to a common problem and scaling it can be a nightmare. Even Google's John Mueller agrees "it's one of the most complex aspects of SEO". Having pioneered Hreflang sitemaps in 2011 the Erudite team have supported over 3,000 clients and tool users to complete their Hreflang projects successfully. In this presentation Nichola goes through implementation types and differences. How to manage and scale solutions. How to benchmark and communicate project success with global teams. Common errors and quirks.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
Today most consumer website visitors use their mobile phones. A slow and unresponsive experience on a mobile device can be far more offputting than a desktop experience. Such a negative experience in fact, that one of the studies cited in the presentation reveals that a painfully slow website can be more stressful than watching a horror film!
So what does matter to developers and technical marketers seeking to deliver a more useful and pleasant experience to visitors?
In this deck we examine user-focused performance metrics; the main front and server-side optimisation works to improve the perceived performance of our site. Which tools are best for these new performance metrics.
Finally we look at some really positive results that Erudite have achieved for clients, as well as a great way to use Element Visibility in Google Tag Manager, to measure improvements to performance elements with confidence!
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
HREFLANG for International SEO: Lessons from 3,000 ImplementationsErudite
In 2012 we pioneered the use of hreflang sitemaps within the SEO industry, and in being first found there was a lack of tools and process... so we made our own! Now our hreflang sitemap generator has contributed to our supporting or working directly on over 3,000 unique implementations globally. Here's a few tips on what we learned along the way.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
18. Fire drill
1.Quantify the issue. Is there really a fire?
2.Call in the wider teams
3.Define and own your message
4. Use the PR Tools at your disposal
Editor's Notes
Brief intro – explain how prior to 8 years in search early career 5 yrs in PR industry. How this has shaped tMF approach to ORM. Similar to Jons approach, not to bury, but to own the message. We’ll look at the PR toolkit available to SEOs to help with that.
As SEOs’ our gut reaction to SERP-invaders may be to bury the things outside of our control; but depending on the person, product or brand we need to cast aside our personal standpoint and assess the impact from a strategic perspective. One persons bad-ass is another persons hero.
Additionally, what may be seen as “bad publicity” is often part of a brand or personality strategy
Ryanair is a low cost airline operating out of Ireland. Their entire strategy is about notoriety and courting negative and occasionally scandalous behaviour (recite examples).
Ryanair is not no1 for cheap airline, low cost airline, cheap flights, budget airlines (though they are page 1) but trust me – they don’t need to be…
Ryanair global searches = bigger than Michael Jackson
Far from being about the nature of the message – it is all about how we manage it, how we own it and how quickly we can deliver it
I agree with this. I’m yet to see a true example of bad publicity as the root cause of failure. It is bad message management, wherever/however that message is delivered that kills the career, the brand, the product.
Take the career-killing move from U.S. Congressman Anthony Weiner, who publicly tweeted a picture of his “manifesto” apparently meant as a DM for someone other than his wife. Personally misguided or under appalling advice he denies fault and blames hackers. Resigns under pressure June 2011. It is not the issue, or the transgression. People have very short memories. It’s not even culpability or fault that breaks a career. It is how the message is owned and handled. (Cue picture of Clinton). Disgraced family man or lovable rogue – either outcome was perfectly possible.
Let’s examine the tools at our disposal that allow instant response and volume message ownership
There’s a reason that PR people are colloquially referred to as “spin doctors”. I’d recommend that if your client is of the size as to have external or in-house PR – this should be your first port of call. An experienced PR can help you quantify the brand impact from a message perspective; can help devise the responding position and can leverage powerful media relationships to help get the best platform for authoritative response. If you’re working with smaller brands and clients once your position is known there are a number of PR tools at your disposal, allowing you to take ownership
Search for “chicago gay pride” two weeks ago – controversial and some may say defamatory results all over the serp
Jan 6th a formal response is issued via PR Newswire – using OVP means a minimum of 250 online results for your message. Links can and should be included. Look at the arrangement of the title here. Leading with “holy name cathedral” – taking this message back. Don’t expect a huge impact on your rankings – this is a “known quantity”; but consider the impact and opportunity from brand SERP and message management perspective
Rainbow sash movement forced the Cardinal to own their message. News and brand serps have become like a game of chess particularly since the freshness update of a couple of months back. Tools like PR Newswire mean anyone can play, with almost instant moves. Turn around from send to SERP in my experience is a couple of hours.
Described as a “social newsroom” MyNewsDesk acts as a push and pull press release service integrating social media publishing. Paid and free versions, covers some markets specifically and those not yet covered are catered for as “international”. Strengthens brand matrix, acts as a content hub, follow links on profiles and in press releases and after your first release, I’ve seen Google alerts hit my inbox a second after I hit the publish button.
Whilst there are some other great tools for PRD that exist including things like PR Web, that’s stuff that everyone is very familiar with, and this isn’t about press release distribution, but instant message ownership in a way that allows you to take control instantly and in a way that also positively impacts your own SEO activities. To summarise this is our simple ORM fire drill
When it comes to ORM our fire drill is as follows… quantify the issue – is it really bad for the brand? Call on wider team if you have one at your disposal – define the response, put it in context, then use your tools and fight as hard as you have to.