The document summarizes the online marketing efforts for the IFEX Philippines event, including email marketing campaigns, website analytics, social media posts and engagement, web banner ads, print ads, press releases, and development of a mobile app. A total of 26 email campaigns were sent out to subscribers and various posts on Facebook, Twitter, and Instagram generated engagement. The IFEX Philippines website and mobile app provided information to attendees, and advertising occurred across websites, magazines, and newspapers.

1. ONLINE MARKETING REPORT

2. EMAIL MARKETING CAMPAIGN

3. e-newsletter
(IFEX Ph and Food Taipei)
EMAIL MARKETING CAMPAIGN
Date Released: June 27, 2014
Out of 11,334 subscribers:
• 1,316 opened.
• 69 clicked a link.

4. Call to Exhibit
EMAIL MARKETING CAMPAIGN
Date Released: June 30, 2014
Out of 1,298 subscribers:
• 205 opened.
• 32 clicked a link.

5. Taste APEC and Call to Exhibit
EMAIL MARKETING CAMPAIGN
Date Released: August 7, 2014
Out of 26,278 subscribers:
• 3,080 opened.
• 236 clicked a link.

6. Early Bird Discount Promo -
FOREIGN Exhibitors
EMAIL MARKETING CAMPAIGN
Date Released: August 27, 2014
Out of 11,453 subscribers:
• 984 opened.
• 102 clicked a link.

7. Early Bird Discount Promo –
LOCAL Exhibitors
EMAIL MARKETING CAMPAIGN
Date Released: September 12, 2014
Out of 11, 381 subscribers:
• 970 opened.
• 88 clicked a link.

8. For food exporters, retailers, and
owners of food trucks or carts
EMAIL MARKETING CAMPAIGN
Date Released: October 9, 2014
(Blast done by PMD)

9. Exhibitor campaign with country
reps’ contact details
EMAIL MARKETING CAMPAIGN
Date Released: October 9, 2014 (Blast done by PMD)

10. G-Mart exhibitor campaign
EMAIL MARKETING CAMPAIGN
Date Released: October 28, 2014
(Blast done by PMD)

11. Exhibitor campaign with PTIC
reps’ contact details
EMAIL MARKETING CAMPAIGN
Date Released: November 14, 2014 (Blast done by PMD)

12. IFEX PHILIPPINES 2015 SAVE THE DATE
EMAIL MARKETING CAMPAIGN
Date Released: March 23, 2015
Out of 10323 subscribers:
• 1273 opened.
• 83 clicked a link.

13. IFEX APEC FLAVORS ECARD
EMAIL MARKETING CAMPAIGN

14. IFEX APEC FLAVORS ECARD 2
EMAIL MARKETING CAMPAIGN

15. IFEX PH MOBILE APP
EMAIL MARKETING CAMPAIGN
Date Released: (April 23, 2015)

16. IFEX PH Food Export and
Investment Seminars
EMAIL MARKETING CAMPAIGN
Date Released: (May 5, 2015)

17. Get a taste of the Philippines’ Premium 7
EMAIL MARKETING CAMPAIGN
Date Released: (Soon to be Released)

18. EMAIL MARKETING CAMPAIGN
(Aweber)
504 individuals have signed up using the Aweber sign up form on the IFEX Philippines
website. We have also sent five of our past e-cards to those who were subscribed
during the time these were blasted, including others subscribed through the CITEM
website and other Food Philippines microsites (Gulfood, Winter Fancy, FOODEX).

19. Taste APEC@IFEX, 21 To 24 May 2015
At SMX Convention Center, Philippines
EMAIL MARKETING CAMPAIGN
(Aweber)
Date Released: March 4, 2015
Out of 120 subscribers sent to:
• 52 opened.
• 24 clicked a link.

20. Product Sourcing Is Easier When You
Become A Very Important Buyer. Sign
Up Now!
EMAIL MARKETING CAMPAIGN
(Aweber)
Date Released: March 9, 2015
Out of 142 subscribers sent to:
• 50 opened.
• 8 clicked a link.

21. IFEX Philippines Welcomes The APEC
Economies
EMAIL MARKETING CAMPAIGN
(Aweber)
Date Released: March 12, 2015
Out of 181 subscribers sent to:
• 99 opened.
• 36 clicked a link.

22. GMart Is IFEX Philippines' Exclusive
Business Setting For Top Grocers.
Check It Out!
EMAIL MARKETING CAMPAIGN
(Aweber)
Date Released: March 19, 2015
Out of 251 subscribers sent to:
• 120 opened.
• 25 clicked a link.

23. Register NOW For This Summit Of
Flavors, Colors And Textures: IFEX
Philippines 21-24 May 2015
EMAIL MARKETING CAMPAIGN
(Aweber)
Date Released: April 17, 2015
Out of 335 subscribers sent to:
• 153 opened.
• 66 clicked a link.

24. IFEX Philippines Website

25. IFEX Philippines Website

26. IFEX Philippines Website
Buyer Services

27. IFEX Philippines Website
APEC Economies

28. IFEX Philippines Website
Online Media Registration Form

29. IFEX Philippines Website
Online Visitor Registration Form

30. IFEX Philippines Website
Online Buyer Registration Form

31. IFEX Philippines Website
LOGOS OF ALL OUR PARTNERS ON THE HOMEPAGE

32. IFEX Philippines Google Analytics

33. IFEX Philippines Google Analytics PAGE VIEWS & SESSIONS ON THE
SITE GET BIGGER EVERYDAY AS IT
NEARS THE FAIR DATES.

34. SOCIAL MEDIA POSTS

35. Likes (as of May 6, 2015)
The large increase in users
liking the page would probably
due to the increase in the
page activity of IFEX
Philippines. Also, this increase
would be an effect of the
social media promotion
PhilStar has been doing for us.
As seen in the graph, there
was a large increase during
the first days of May which
was the same time PhilStar
promoted IFEX on their
Facebook page.
SOCIAL MEDIA POSTS

36. SOCIAL MEDIA POSTS
PhilStar Posts
This was PhilStar’s first
post promoting IFEX
Philippines which garnered
46 likes and 13 shares
which is a good number
compared to the
engagement we get on the
actual IFEX FB page.

37. SOCIAL MEDIA POSTS
PhilStar Posts
This was PhilStar’s second
post promoting IFEX
Philippines which garnered
65 likes and 18 shares.

38. SOCIAL MEDIA POSTS
PhilStar Posts
This was PhilStar’s third
post promoting IFEX
Philippines which garnered
68 likes and 16 shares.
There are more posts but
these are the ones that got
a significant amount of
engagement.

39. SOCIAL MEDIA POSTS
PhilStar Posts
PhilStar shared the IFEX
Philippines Facebook page
and garnered 24 likes.

40. SOCIAL MEDIA POSTS
PhilStar Posts
Another PhilStar post
promoting IFEX Philippines
garnered 66 likes and 5
shares.

41. SOCIAL MEDIA POSTS
PhilStar Posts
This PhilStar post
promoting IFEX Philippines
and its mobile show guide
garnered 18 likes and 5
shares.

42. SOCIAL MEDIA POSTS
PhilStar Posts
The latest PhilStar post
promoting IFEX Philippines
garnered 13 likes.

43. SOCIAL MEDIA POSTS
Reach and Engagement (as of May 6, 2015)
Highest post reach of
1,300 impressions was
that of the image
below. It also had high
engagement.

44. SOCIAL MEDIA POSTS
Reach and Engagement (as of May 6, 2015)
The posts on Hoang
Minh Nhat, the
Vietnamese
Masterchef, also
garnered high reach
and engagement.

45. SOCIAL MEDIA POSTS
The IFEX Philippines event we
created has also helped a lot
in engagement because the
posts we place there notify
those who have joined the
event leading them to engage
with the posts. As of now 681
users have joined the event.
The event has reached 94,000
users (this does not
necessarily mean they
actually saw the event), 2,200
viewed the event, with 860
users were engaged.

46. SOCIAL MEDIA POSTS
IFEX Philippines Twitter Page
The IFEX Philippines Twitter page has a total of 348 followers. There has
been an increase of mentions and follows from our own exhibitors
which has been a result of looking for their pages and following them
ourselves. PhilStar has also been tweeting for us. Our following on
Twitter isn’t as strong yet compared to Facebook.

47. SOCIAL MEDIA POSTS
PhilStar Tweets

48. SOCIAL MEDIA POSTS
PhilStar Tweets

49. SOCIAL MEDIA POSTS
IFEX Philippines Instagram Page
The IFEX Philippines Instagram page has a total of 145 followers.

50. WEB BANNER ADS

51. Web banner ads on Trade Magazines and
national online News websites such as
Philstar.com and Inquirer.net
WEB BANNER ADS

52. WEB BANNER ADS Masthead ad

53. WEB BANNER ADS
IFEX Ad for Philstar
Leaderboard Banner

54. WEB BANNER ADS
IFEX Ad for What’s New Out There Magazine

55. WEB BANNER ADS
IFEX Ad for COOK Connecting Foodies

56. WEB BANNER ADS
IFEX Ad for Travel Update Philippines

57. WEB BANNER ADS
Inquirer’s leaderboard ad

58. PRINT ADS

59. PRINT ADS
IFEX 2015 BUSINESS & COMMERCE
ASIA MAGAZINE

60. PRINT ADS
IFEX 2015 COOK MAGAZINE

61. PRINT ADS
IFEX 2015 HEALTH & FITNESS MAGAZINE

62. PRINT ADS
IFEX 2015 HEALTH & FITNESS MAGAZINE

63. PRINT ADS
IFEX 2015 TRAVEL UPDATE MAGAZINE

64. PRESS RELEASES AND BLOGPOST

65. PRESS RELEASES AND BLOGPOST
From Shelf to Saucer: Tablescapes by Detlef Klatt at
IFEX Philippines
Detlef’s food presentation and tablescapes will be
unveiled as “The Manila Gusto Gallery” in the 10th
International Food Exhibition (IFEX) Philippines at the
SMX Convention Center in Pasay City on May 21-24.

66. PRESS RELEASES AND BLOGPOST

67. PRESS RELEASES AND BLOGPOST

68. PRESS RELEASES AND BLOGPOST

69. PRESS RELEASES AND BLOGPOST

70. PRESS RELEASES AND BLOGPOST
The CITEM Blog

71. PRESS RELEASES AND BLOGPOST
The CITEM Blog

72. IFEX PH MOBILE APP

73. IFEX PH MOBILE APP
JUST SCAN THE QR CODE

74. How the App looks inside

75. MEDIA PARTNERS

76. MEDIA PARTNERS
OTHER MEDIA PARTNERS:
View Magazine
Business World

77. THANK YOU!