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online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007
email address            social networking
                             profiles




       avatars               personae


What is “online identity?”
“The Internet is a social
medium. In fact, it is a
social world, a new public
space. We are in the
process of inventing the
types of selves and
societies that inhabit this
public space. Because
these are selves, the
nuances and subtleties
are as great as humans
can manage.”




David Weinberger
Online reputation can be positive or negative
Reviewing the reviewers
What sources do you trust? Why?
online identity and reputation
christopher carfi
ccarfi@cerado.com
october, 2007

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Online Identity And Reputation: An Introduction