Cerado Certification Marketing Process

The document outlines a metrics-driven and community-based approach to successfully marketing a certification program in 6 steps: 1) Determine the size and stage of the addressable market, 2) Develop appropriate messages for different audience groups, 3) Review current marketing operations, 4) Define metrics to measure success over 12-18 months, 5) Identify and schedule offline and online marketing tactics, and 6) Launch activities, measure results, and optimize for future iterations.