The document discusses how to organize an e-contest to gain exposure, increase brand awareness, and engage social media users. It recommends a 4-step process: 1) set a time frame, 2) define prizes, 3) choose the participation method (website, mobile site, Facebook), and 4) request user data (email, name, address). Users can participate via website, mobile sites, Facebook, or SMS. The system works by assigning random numbers to user emails and checking if they correspond to a prize. Features include being easy to set up with no maintenance needed and integrating with Facebook and Google Analytics. Examples provided include using mobile sites with QR codes and Facebook activities like puzzles.