new innovation technology formed by our Innovation consultancy for the German global discounted supermarket chain Lidl called ‘Grab and Go’ which aid the shopping easy, quick and convenient by mainly avoiding checkout lines for shoppers in Lidl

1. Grab and Go.

2. NAME REG NO GENDER POSITION COUNTRY PICTURE
Ivy Langat 2927669 Female CEO Kenya
Ranjit Nair 2911515 Male CIO India
Mahboob Ali 2916196 Male Technologist Pakistan
Chigbogu Damian
Odoh
2941905 Male Model Maker Nigeria
Kareemat Adebisi 2940462 Female Presenter Nigeria
Muhammed Arshad
Thondikkodan
2906880 Male Researcher India

3. 1. INTRODUCTION TO LIDL
2. INNOVATION AUDIT - SWOT
3. DESCRIPTION OF OUR INNOVATION IDEA+KPI
METRICS
4. TECHNOLOGY DESCRIPTION
5. HOW IT WORKS
6. THE APPROACH
7. THE MODEL
8. REFRENCES

4. Lidl Stiftung & Co. KG is a discount supermarket chain
founded in Germany by Schwarz family. Its established in
20 countries all over Europe. It has over 10,000 stores
across Europe.
Lidl is seen to adapt a range of innovative measures in the
countries they are in. Starting with the Lidl app which lists
the offers, leaflets and opening hours.

5. STRENGTHS • They sell at affordable prices.
• Has private labels and a good range of other branded products too.
• Online presence and online selling.
• Operational efficiency and low expenses model
• Economies of scale
WEAKNESSES • Still relatively small as compared to other brands
• Strong competition from companies such as Aldi
OPPORTUNITIES • Expansion to other European markets
• Expanding into growing economies like Africa, Asia etc.
THREATS • International expansion of other brand would increase competition
• Price war with other retail chains brands
• Macro- environment changes

6. OUR IDEA
 We came up with an innovation idea named Grab and Go and it is for Lidl shoppers.
 It will facilitate an Easy, Quick and convenient shopping.
 No check out lines, no tills, just grab your item and exit the shop.
 We are applying advanced technology to sustain the competition.
 The Innovation technique is open source/customer centric, easily operated by customers.
 Lidl has a potential for expansion, are technologically competitive, open to innovation, value
cost efficiency and has a “good problem” of too many people in the stores and congested car
parks. For these reasons we think our innovation is timely and useful to Lidl.
KPI METRICS
 Review by customers
 Engagement of customer
 Response from managers
 Monthly sales growth

7. Our idea of grab and Go works same as the technology in self driving Cars, it works
with the technology like:
 Computer vision
 Deep learning Algorithms
 Sensor fusion Technology
 RFID ( Radio Frequency Identification)
 Face Detection Technology
 Lidl Smart phone App (QR code)
 Artificial Intelligence

9.  The approach taken for this is mixed. Soft approach is because we are involving
stakeholders and it is processual. Hard approach because of the scientific
involvement of hardware and software system development.
 We will use sprinkle strategy testing our idea in different Lidl's’ all over Ireland
this to get varying results and maximize success.
 Our idea is more of a Technology push, this is because we are the ones who
identified the problem and came up with a solution to make shopping easier.
 The Grab & Go idea is an innovation change because it would present a new
pattern to the shopping experience among the retail industry.

10. PROMPT
• Waiting
longer in
check-out
line
PROPOSAL
• The idea is
communica
ted from
the top
manageme
nt
VALIDATE
• Opinion of
lower
managers
is
demanded
INVENT
• Technology
is designed
and
brought in
MEASURE
• Prototype
and
scaling
takes place
SYSTEMATIC
CHANGE
• Changes are
made to
invention
and
becomes a
norm.
Research (Internal) Development (External)
Chesbrough’s Open Innovation Model (6G)

12. REFRENCES
• Amazon, 2016. Amazon.com: Amazon Go. Amazon Go: Frequently Asked Questions. Available at:
https://www.amazon.com/b?node=16008589011 [Accessed March 20, 2017].
• Anon, A Nice Problem to Have – Why Aldi and Lidl Innovate • Conversation Detail • Kantar Retail.
Available at: https://www.kantarretailiq.com/Conversation/ConversationDetails.aspx?id=1493945 [Accessed
March 21, 2017].
• Bhalla, M., 2013. Waterfall Versus Sprinkler Product Launch Strategy: Influencing the Herd Waterfall
Versus Sprinkler Product Launch Strategy: Influencing the Herd. Journal of Industrial Economics, 61(1),
pp.138–165.
• Chesbrough, Henry, 2005 Open Innovation: The New Imperative for Creating and Profiting from Technology.
Boston, Massachusetts Harvard Business School Press.
• Lidl, 2017. Geschichte - Lidl Deutschland - lidl.de. Available at: https://www.lidl.de/de/geschichte/s1243
[Accessed March 15, 2017].
• Yu, F.-Y. & Wu, C.-P., 2011. A Technology Diffusion Approach to Soft Technology: Its Design and Effects.
Research & Practice in Technology Enhanced Learning, 6(3), pp.187–203.