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Building Online Communities for Non Profit Organizations

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Bernard Leong
Bernard Leong

A talk in Barcamp Singapore 4 on 21 Nov about how to use social networks for non-profit organizations and causes. The talk deals with how organizations can leverage on existing social networks like Oxfam on Facebook or build their own for fundraising, Kiva.org.

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Building Online Communities for NPOs & VWOs Bernard Leong Partner, Thymos Capital & Co-Founder, SGEntrepreneurs.com http://www.bernardleong.com Saturday, November 21, 2009
Outline • Online Communities in a nutshell • Social Networks & Non-Profit Organizations/Voluntary Welfare Organizations • Leveraging on Existing Social Networks: Oxfam & Facebook • Building your own SNS: Kiva.Org • Discussion Saturday, November 21, 2009
Strategic Objectives of NPOs & VWOs • Delivers programs and services for public benefit. • Fundraising for a specific objective. • Create Public Awareness • Disaster Relief Saturday, November 21, 2009
Online Communities Saturday, November 21, 2009
Interaction via Digital Communication Channels rather than Face to Face Saturday, November 21, 2009
Saturday, November 21, 2009
Leveraging on Existing Large Social Networks, e.g. Facebook Saturday, November 21, 2009
User Specific Community Tools User Profile Activity Feed Status Messaging Groups, Pages, Causes Invitation Social Bookmarking Connection Request (Tag, Share, Like, Comment) Contacts Importer Remote Connect Private Messaging (FB/Google/Open ID Connect) Wall/Testimonial Third Party Applications Notes (Utilities and Games) Photo & Video Uploading Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Kiva.Org Story • Founded by Matt Flannery & Jessica Jackley in 2004 during a visit in East Africa • Peer to Peer Microlanding Site grown to an online community with social networking features. • Mission: Connect people thru lending for the sake of alleviating poverty Saturday, November 21, 2009
Source: Kiva.org Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
Saturday, November 21, 2009
• Total value of Loans so far: US $102M • Number of Kiva Lenders: 595K • 187 Countries, 257K Entrepreneurs • Current Repayment Rate: 98.04% • Average total amount per lender (includes reloaned funds): $173.16 • Average number of loads per lender: $4.97 Saturday, November 21, 2009
Saturday, November 21, 2009
Issues to Consider • Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network. • Community Engagement must have a way to transition into the offline space. • Online Communities as the means for activism. Saturday, November 21, 2009
One Last Thing: Any Local Examples? Saturday, November 21, 2009
Saturday, November 21, 2009

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Building Online Communities for Non Profit Organizations

  • 1. Building Online Communities for NPOs & VWOs Bernard Leong Partner, Thymos Capital & Co-Founder, SGEntrepreneurs.com http://www.bernardleong.com Saturday, November 21, 2009
  • 2. Outline • Online Communities in a nutshell • Social Networks & Non-Profit Organizations/Voluntary Welfare Organizations • Leveraging on Existing Social Networks: Oxfam & Facebook • Building your own SNS: Kiva.Org • Discussion Saturday, November 21, 2009
  • 3. Strategic Objectives of NPOs & VWOs • Delivers programs and services for public benefit. • Fundraising for a specific objective. • Create Public Awareness • Disaster Relief Saturday, November 21, 2009
  • 5. Interaction via Digital Communication Channels rather than Face to Face Saturday, November 21, 2009
  • 7. Leveraging on Existing Large Social Networks, e.g. Facebook Saturday, November 21, 2009
  • 8. User Specific Community Tools User Profile Activity Feed Status Messaging Groups, Pages, Causes Invitation Social Bookmarking Connection Request (Tag, Share, Like, Comment) Contacts Importer Remote Connect Private Messaging (FB/Google/Open ID Connect) Wall/Testimonial Third Party Applications Notes (Utilities and Games) Photo & Video Uploading Saturday, November 21, 2009
  • 13. Kiva.Org Story • Founded by Matt Flannery & Jessica Jackley in 2004 during a visit in East Africa • Peer to Peer Microlanding Site grown to an online community with social networking features. • Mission: Connect people thru lending for the sake of alleviating poverty Saturday, November 21, 2009
  • 18. • Total value of Loans so far: US $102M • Number of Kiva Lenders: 595K • 187 Countries, 257K Entrepreneurs • Current Repayment Rate: 98.04% • Average total amount per lender (includes reloaned funds): $173.16 • Average number of loads per lender: $4.97 Saturday, November 21, 2009
  • 20. Issues to Consider • Registering/Login on a SNS is a chore now. Use Open ID/Google/Facebook Connect if you plan to build a social network. • Community Engagement must have a way to transition into the offline space. • Online Communities as the means for activism. Saturday, November 21, 2009
  • 21. One Last Thing: Any Local Examples? Saturday, November 21, 2009