Framing and reframing team assignement,

1. Bread,
Love
&
Fantasy
Framing and Reframing Lab
A Crash Course on Creativity,
Professor Tina Seelig, Stanford X

2. We
wanted to create socio-cultural value us-
ing the loaf of bread, for which getting an
insight into understanding the difference
and similarities in the various types of breads and how it
affects us daily was worth the effort.

3. Indian Bread
- Indian breads are a wide variety of flatbreads and
crêpes
- Integral part of Indian cuisine
- Origin of Naan bread
- Breads are made from milled flour, lentils, wheat
etc.
- Significant component of any Indian’s diet
- Regional variations found in type of bread being
produced and consumed

4. Italian Bread
- Variety of Bread ranging from Sfilatino, Ciabatta,
Piadina, Rosetta, Focaccia, Frisella etc.
- Grass-root of Italian culture.
- One of the main component of lunch/dinner.
- Patenting the local breads from smaller towns -
preserving the local food heritage.
- Staple food for everyone and readily available.
- Home-made bread: high value and gives a feeling to
sharing, togetherness.

5. English Bread
- Significant political and cultural importance
- Various types - White bread, whole-meal bread,
Brown bread, Flat bread etc.
- One of the oldest prepared food
- May contain ingredients like - nuts, spices, dried
fruits etc.
- Usual Breakfast - Bread with butter/cheese/pea-
nut butter

6. The idea
Creating a platform for people to come collabo-
rate and share traditional recipes to bake bread:
- sharing not just the recipies but the historic or
cultural importance of the bread;
- giving an insight as to the usage of the bread in
their community;
- starting with London and Italy as the epicentre
and spreading it around the continent and beyond.
So that the native, traditional bread baking and
the values associated from a country, can reach
the nook and corners of the world.

7. Social Networking
- Organizing bake offs starting from the epicentre
and collaborating using the social media;
- use Instagram, Twitter for collaboration purpose,
for instant pic updates and sharing recipies in a
twitter feed;
- socializing the up coming events;
- constantly providing feedback to participants
from the bake offs and encouraging them to orga-
nize the same events in their locality.

8. thank you!
ashish
ashutosh
gab
magdalena
jaeme
http://goo.gl/maps/dnMxS