The 360 degree Advertising agency, we are the one who offer both online and offline advertising services in Myanmar

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Who offer both
a 360˚ advertising agency
we are the one
online & offline
advertising services in Myanmar
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Our team with years of experience
Experts from both traditional advertising agency and online agency
Withaya Tangtanaporn (Wit)
Experience
12 years withLeo Burnett/Starcom,
creatinga list of blue chip clients
3 years with OMD as GM
10 years with Pandemic
Chanvout Sripor (Eak)
Experience
10 years withLeo
Burnett/Starcom,
2 years with OMD
10 years withPandemic
Jinda Tangngamchit (Joo)
Experience
1 years withE-Media
4 years with Apricot

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EXPERIENCES
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EXPERIENCES

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Our strategy focuses on
Go Beyond
Awareness
Beyond
Demographic
Beyond
Loose spots
Consumer
Centric
Data
Driven
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History of Advertising Agency
TVC Centric
IDEA Centric
BRAND Centric
CONSUMER CENTRIC
NOW
EFFECTIVE
Real
UNDERSTANDING
create more
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Consumer Centric
Not just a Consumer Experience
But Base on Consumer Value
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Understanding
GOOD DATA
Leads to better
Solution &
DATA DRIVEN
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UNDERSTANDING
MYANMAR
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Republic of the Unionof Myanmar
2nd largest and 5th most populated
country in South East Asia
population 2015 : 54.87 million
Sex ratio (males per 100 females): 97.1
GDP 2014 : 7.7% // GDP 2015 : 8.3%
Currency: Kyats
• Two-thirdsof the
population live in 7 regions
(rectangular area)
• 135 National Races across
14 regions(68% Bamar)
• Literacy rate:88%
Basic Facts
Source : MMRD AC Nielsen & ADB

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4.3%
6.0%
5.4%
5.2%
4.5%
4.5%
4.4%
3.7%
3.4%
3.5%
2.6%
2.2%
1.6%
2.8%
3.7%
5.0%
4.4%
4.1%
4.5%
4.2%
3.7%
3.1%
3.1%
2.8%
2.2%
1.8%
1.3%
2.0%
Young Population = High Growth Potential
38%
17%
28%
50 - 59
9%
Up to 60
8%
0 - 4
5 - 9
10 - 14
15 - 19
20 - 24
25 - 29
30 - 34
35 - 39
40 - 44
45 - 49
50 - 54
55 - 59
60 - 64
65+
Under 19
20 - 29
30 - 49
Source : MMRD AC Nielsen & ADB

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3.6
5.14 5.35
5.91
6.7 6.5
7.7 8.3
0
2
4
6
8
10
2008 2009 2010 2011 2012 2013 2014 2015
Myanmar enjoy high 8.3% GDP Growth Rate in 2015
Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB

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New Purchasing PowerConsumers are earning 90% more and spending 60% more on average than they were 6 years ago (2008 v.2014)
-
50,000
100,000
150,000
200,000
250,000
300,000
2008 2010 2012 2014
Avg HH Expenditure Avg HH Income
Average Monthly HouseholdIncome & Expenditure (2008 – 2014)
Avg. 257,000 / month
Avg. 155,000 / month
Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB

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Internet use has grownconsiderablyover the last 2years
Video/VBD/DVD
TV
Radio
Journal
Newspaper
Magazine
Cinema
Internet Usage 15% (5.9 M)
2% (1.0 M)
6% (2.2 M)
23% (9.1 M)
25% (9.9 M)
56% (21.1M)
41% (16.4 M)
70% (27.6M)
Media Usage
Video/VBD/DVD
TV
Radio
Journal
Newspaper
Magazine
Cinema
Internet Usage 8.5% (3.5 M)
2% (0.7M)
6% (2.5M)
13% (5.5 M)
26% (10.3M)
51% (19.9 M)
43% (17.2M)
62% (24.6M)
Base: 10+ TotalMyanmarpopulation2014= 39.8M Base: 10+ TotalMyanmarpopulation2015= 39.7M
2014 2015
Source : MMRD AC Nielsen & ADB

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2%
11%
27%
50%
0%
10%
20%
30%
40%
50%
60%
2012 2013 2014 2015
A Mobile only Nation
Mobile phone penetration
87%
12%
1%
Device use for Internet
Mobile
PC/Notebook
Other
Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB

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Nearly three quarter use internet on their mobile daily!72%
15%
12%
1%
61%
18%
18%
3%
50%
19%
25%
6%
27%
17%
36%
20%
Daily Once a week/several time a week Several time a month/less frequency never
Mobile internet Television Newspaper Radio
Mobile Internet Play Significant Role
Source : MMRD AC Nielsen & ADB

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To reach Myanmar people
especially in urban area
You need both
ONLINE Media
TRADITIONAL Media
&
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AND REAL DATA
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Go Beyond Awareness
Current client demands are more elevate up than ever, but our Services serve all your Demands
Awareness
Trial
Buy
Brand Ambassador
EngagementTraditional
Advertising
Online
Advertising
Seeding &
Product Review Commerce
Channels
Manage
Social Media

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• Gender
• Age
• Language
• Location
Demographic
Psychographic Tribe
Go Beyond Demographic
Statistic based, more customer data mean better effectiveness
• Behavior
• Lifestyle
• InsightHipster
Nerdy
Artist
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Go Beyond Loose Spots
Loose Spots / TVC
is communication platform
that creates
ONE WAY COMMUNICATION
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Own Content
Branded
Program
Specific
ContentStrictly Private and Confidential

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OUR SERVICES
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Offline
• Branding Strategy
• Brand Communications Planning
• Advertising CampaignPlanning
Offline
• Graphic Design
• TVC, Print, Radio,Billboard ect.
• Activation Planning
Offline
• Strategic mediaplanning
• Mediabuying
• Strategic publicrelations Strategic
Online
• Digital MarketingStrategy
• Online CommunicationPlanning
• Social Media Strategy& Planning
Online
• Digital Ads
• AdWords,SearchMarketing ect.
• Viral Campaign
• Content Creation
Online
• Online Media Strategy
• MediaBuying
• Monitoring and Analysis
• Recommendation
Planning + Strategy Creative + Production Media + Implementation

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OUR APPROACH
Co-Creation ImplementationDiscussion Creative + Planning
Analysis + Recommendation Client Result Oriented
our systematic way of working
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give us a
GOOD BRIEF
and we will come back
A GREAT SOLUTION
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For more information Please contact
Jinda Tangngamchit (Joo)
(CountryManager)
+66 84 737 7576 (TH)
+95 99 6137 8889 (MM)
+662 168 1415
+662 168 1416 (Fax)
jinda.oneglobe@gmail.com
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