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One globe company credential 2016
- 1. Strictly Private andConfidential
- 2. Strictly Private andConfidential Who offer both a 360˚ advertising agency we are the one online & offline advertising services in Myanmar Strictly Private and Confidential
- 3. Strictly Private andConfidential Our team with years of experience Experts from both traditional advertising agency and online agency Withaya Tangtanaporn (Wit) Experience 12 years withLeo Burnett/Starcom, creatinga list of blue chip clients 3 years with OMD as GM 10 years with Pandemic Chanvout Sripor (Eak) Experience 10 years withLeo Burnett/Starcom, 2 years with OMD 10 years withPandemic Jinda Tangngamchit (Joo) Experience 1 years withE-Media 4 years with Apricot
- 4. Strictly Private andConfidential EXPERIENCES Strictly Private and Confidential
- 5. Strictly Private andConfidentialStrictly Private and Confidential EXPERIENCES
- 6. Strictly Private andConfidential Our strategy focuses on Go Beyond Awareness Beyond Demographic Beyond Loose spots Consumer Centric Data Driven Strictly Private and Confidential
- 7. Strictly Private andConfidential History of Advertising Agency TVC Centric IDEA Centric BRAND Centric CONSUMER CENTRIC NOW EFFECTIVE Real UNDERSTANDING create more Strictly Private and Confidential
- 8. Strictly Private andConfidential Consumer Centric Not just a Consumer Experience But Base on Consumer Value Strictly Private and Confidential
- 9. Strictly Private andConfidential Understanding GOOD DATA Leads to better Solution & DATA DRIVEN Strictly Private and Confidential
- 10. Strictly Private andConfidential UNDERSTANDING MYANMAR Strictly Private and Confidential
- 11. Strictly Private andConfidential Republic of the Unionof Myanmar 2nd largest and 5th most populated country in South East Asia population 2015 : 54.87 million Sex ratio (males per 100 females): 97.1 GDP 2014 : 7.7% // GDP 2015 : 8.3% Currency: Kyats • Two-thirdsof the population live in 7 regions (rectangular area) • 135 National Races across 14 regions(68% Bamar) • Literacy rate:88% Basic Facts Source : MMRD AC Nielsen & ADB
- 12. Strictly Private andConfidential 4.3% 6.0% 5.4% 5.2% 4.5% 4.5% 4.4% 3.7% 3.4% 3.5% 2.6% 2.2% 1.6% 2.8% 3.7% 5.0% 4.4% 4.1% 4.5% 4.2% 3.7% 3.1% 3.1% 2.8% 2.2% 1.8% 1.3% 2.0% Young Population = High Growth Potential 38% 17% 28% 50 - 59 9% Up to 60 8% 0 - 4 5 - 9 10 - 14 15 - 19 20 - 24 25 - 29 30 - 34 35 - 39 40 - 44 45 - 49 50 - 54 55 - 59 60 - 64 65+ Under 19 20 - 29 30 - 49 Source : MMRD AC Nielsen & ADB
- 13. Strictly Private andConfidential 3.6 5.14 5.35 5.91 6.7 6.5 7.7 8.3 0 2 4 6 8 10 2008 2009 2010 2011 2012 2013 2014 2015 Myanmar enjoy high 8.3% GDP Growth Rate in 2015 Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB
- 14. Strictly Private andConfidential New Purchasing PowerConsumers are earning 90% more and spending 60% more on average than they were 6 years ago (2008 v.2014) - 50,000 100,000 150,000 200,000 250,000 300,000 2008 2010 2012 2014 Avg HH Expenditure Avg HH Income Average Monthly HouseholdIncome & Expenditure (2008 – 2014) Avg. 257,000 / month Avg. 155,000 / month Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB
- 15. Strictly Private andConfidential Internet use has grownconsiderablyover the last 2years Video/VBD/DVD TV Radio Journal Newspaper Magazine Cinema Internet Usage 15% (5.9 M) 2% (1.0 M) 6% (2.2 M) 23% (9.1 M) 25% (9.9 M) 56% (21.1M) 41% (16.4 M) 70% (27.6M) Media Usage Video/VBD/DVD TV Radio Journal Newspaper Magazine Cinema Internet Usage 8.5% (3.5 M) 2% (0.7M) 6% (2.5M) 13% (5.5 M) 26% (10.3M) 51% (19.9 M) 43% (17.2M) 62% (24.6M) Base: 10+ TotalMyanmarpopulation2014= 39.8M Base: 10+ TotalMyanmarpopulation2015= 39.7M 2014 2015 Source : MMRD AC Nielsen & ADB
- 16. Strictly Private andConfidential 2% 11% 27% 50% 0% 10% 20% 30% 40% 50% 60% 2012 2013 2014 2015 A Mobile only Nation Mobile phone penetration 87% 12% 1% Device use for Internet Mobile PC/Notebook Other Strictly Private and ConfidentialSource : MMRD AC Nielsen & ADB
- 17. Strictly Private andConfidential Nearly three quarter use internet on their mobile daily!72% 15% 12% 1% 61% 18% 18% 3% 50% 19% 25% 6% 27% 17% 36% 20% Daily Once a week/several time a week Several time a month/less frequency never Mobile internet Television Newspaper Radio Mobile Internet Play Significant Role Source : MMRD AC Nielsen & ADB
- 18. Strictly Private andConfidential To reach Myanmar people especially in urban area You need both ONLINE Media TRADITIONAL Media & Strictly Private and Confidential
- 19. Strictly Private andConfidential AND REAL DATA Strictly Private and Confidential
- 20. Strictly Private andConfidential Go Beyond Awareness Current client demands are more elevate up than ever, but our Services serve all your Demands Awareness Trial Buy Brand Ambassador EngagementTraditional Advertising Online Advertising Seeding & Product Review Commerce Channels Manage Social Media
- 21. Strictly Private andConfidential • Gender • Age • Language • Location Demographic Psychographic Tribe Go Beyond Demographic Statistic based, more customer data mean better effectiveness • Behavior • Lifestyle • InsightHipster Nerdy Artist Strictly Private and Confidential
- 22. Strictly Private andConfidential Go Beyond Loose Spots Loose Spots / TVC is communication platform that creates ONE WAY COMMUNICATION Strictly Private and Confidential
- 23. Strictly Private andConfidential Own Content Branded Program Specific ContentStrictly Private and Confidential
- 24. Strictly Private andConfidential OUR SERVICES Strictly Private and Confidential
- 25. Strictly Private andConfidential Offline • Branding Strategy • Brand Communications Planning • Advertising CampaignPlanning Offline • Graphic Design • TVC, Print, Radio,Billboard ect. • Activation Planning Offline • Strategic mediaplanning • Mediabuying • Strategic publicrelations Strategic Online • Digital MarketingStrategy • Online CommunicationPlanning • Social Media Strategy& Planning Online • Digital Ads • AdWords,SearchMarketing ect. • Viral Campaign • Content Creation Online • Online Media Strategy • MediaBuying • Monitoring and Analysis • Recommendation Planning + Strategy Creative + Production Media + Implementation
- 26. Strictly Private andConfidential OUR APPROACH Co-Creation ImplementationDiscussion Creative + Planning Analysis + Recommendation Client Result Oriented our systematic way of working Strictly Private and Confidential
- 27. Strictly Private andConfidential give us a GOOD BRIEF and we will come back A GREAT SOLUTION Strictly Private and Confidential
- 28. Strictly Private andConfidential For more information Please contact Jinda Tangngamchit (Joo) (CountryManager) +66 84 737 7576 (TH) +95 99 6137 8889 (MM) +662 168 1415 +662 168 1416 (Fax) jinda.oneglobe@gmail.com Strictly Private and Confidential
- 29. Strictly Private andConfidential