SlideShare a Scribd company logo
Dr.Tejas Kadam
Hospizellenz
www.digitalprmanager.com
What is SEO?
 A software that collects data from the websites and its
pages and presents it to the searcher.
 It provides a platform to the marketer to advertise the
company’s products and services.
http://digitalprmanager.com/healthcare-seo/
What Search Engines do?
 It collects data from the website (pages) and index
these pages according to the content.
 These pages are ranked by making constant
improvement and changes on the website.
 The data gathered from the website is indexed and
stored in a database.
http://digitalprmanager.com/healthcare-seo/
What Search Engines do? (Conti.)
Query by Searcher
Search Engine Index
Result on Search Engine
http://digitalprmanager.com/healthcare-seo/
On Page Optimization
 Optimizing a webpage to improve the ranking in the
search engine result pages is On Page Optimization
 This is done in order to divert organic traffic to the
website.
 Ranking the website on the first page of a search result
helps to build a trust in your productand services and
the chances searchers surfing your website are high.
http://digitalprmanager.com/healthcare-seo/
Factors of On Page SEO
 Website loading time and size
 H1 H2 H3... Tags
 Keyword Density in the Content
 Keywords in URL
 Keywords in meta description tag
 Alt Text
 Title length
 Text length
 Internal Linking
 Backlinks
 Structure of the Website
 SSL Certificate
 Time on Site
 Domain age
 Bounce rate
http://digitalprmanager.com/healthcare-seo/
These are the factors which play a major role in ranking
your website to the relevant search query.
So focus should be on adding appropriate keywords in
the page to get your website in the SEPR.
http://digitalprmanager.com/healthcare-seo/
Thank You
Dr. Tejas Kadam
Hospizellenz – Digital PR
Manager
www.digitalprmanager.com
http://digitalprmanager.com/healthcare-seo/

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On page SEO

  • 2. What is SEO?  A software that collects data from the websites and its pages and presents it to the searcher.  It provides a platform to the marketer to advertise the company’s products and services. http://digitalprmanager.com/healthcare-seo/
  • 3. What Search Engines do?  It collects data from the website (pages) and index these pages according to the content.  These pages are ranked by making constant improvement and changes on the website.  The data gathered from the website is indexed and stored in a database. http://digitalprmanager.com/healthcare-seo/
  • 4. What Search Engines do? (Conti.) Query by Searcher Search Engine Index Result on Search Engine http://digitalprmanager.com/healthcare-seo/
  • 5. On Page Optimization  Optimizing a webpage to improve the ranking in the search engine result pages is On Page Optimization  This is done in order to divert organic traffic to the website.  Ranking the website on the first page of a search result helps to build a trust in your productand services and the chances searchers surfing your website are high. http://digitalprmanager.com/healthcare-seo/
  • 6. Factors of On Page SEO  Website loading time and size  H1 H2 H3... Tags  Keyword Density in the Content  Keywords in URL  Keywords in meta description tag  Alt Text  Title length  Text length  Internal Linking  Backlinks  Structure of the Website  SSL Certificate  Time on Site  Domain age  Bounce rate http://digitalprmanager.com/healthcare-seo/
  • 7. These are the factors which play a major role in ranking your website to the relevant search query. So focus should be on adding appropriate keywords in the page to get your website in the SEPR. http://digitalprmanager.com/healthcare-seo/
  • 8. Thank You Dr. Tejas Kadam Hospizellenz – Digital PR Manager www.digitalprmanager.com http://digitalprmanager.com/healthcare-seo/