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Rasmus Auctions
IRON PLANET
Online Only Auctions
What being sold at online only auctions ?
Why utilize online only auctions.
Quicker Turn Around
Cost Advantages
Solutions Provider
 An On Demand Auction System for auctioneers,
governments, and non profits.
 The System – Applies to the other software options
currently available such as.
 Bidder Central
 JBS Software – MaxaNet
 Proxy Bid
 Auction Flex Hi-Bid
 Bid Spotter icollector.com
 Next Bid liveauctionworld.com
 Auction Anything others
Difference in Systems
Auction Software with an
online bidding module.
SAAS
Customer Database
Alliances
On Demand Auction System
 Business Liquidation
1. Marketing – Day 1
1. Mailer – Oversized Post Card
1. Need Pictures and List of Equipment to promote
2. Use an On Demand Printing Company
3. Order Mailing List – Info USA
2. Place Print Advertising if needed.
3. Internet Marketing Sites
1. Auction Zip
2. Globalauctionguide.com
On Demand Auctions
Auction Setup – Day 2
Setup and Catalog
Day 3
Finish any setup and put signs up.
Sign Up Next Auction
Enter Lots, Pictures and Videos
into your online bidding platform.
Auction Setup
Auction Setup
Lot Order
Lot Order
GO LIVE
 Day 4
Proof the Auction
Create Auction Catalog in PDF Format.
Bullzip – Free PDF maker.
Post to Auction Zip
Post to your online auction site.
Picture Galleries
Go Live with the auction
Send out e-mail blast to your clients.
Post an ad on craigslist.
 Repost your ad because it got flagged.
Buy Google Ad Words – Make ad and go live
Marketing For Online Auctions
Facebook
Internet Auction Calendars
Banner Ads
E-mail
Facebook Ads
Google Ads
Google Search Results
On Demand Auctions
Length of Auction
Preview
Auction Closing Time
Lot Info
1. SKU
Lot Number, VIN, MLS # - Prints on customers
invoice after the description
2. Quantity – xx multiplies out the bid – must take all
3. Short Description
4. Unit- Sq Foot , etc
5. Opening / Starting Bid
6. Bid Increment
7. Bid Reserve
8. Weight
9. External Information
Links to other URL’s
10. Long Description
Long Description
HTML Editor
Does not print on invoice
Built In Editor
Pictures
Cut and Past
Starting Bids & Reserves
Starting Bids
Low
High
Start at the Reserve
A good rule of thumb is to have the
starting number reflect how you would in
a live auction.
Bidding Rules
 Different Software Systems Have Different Bidding Rules.
 Bid whatever
 Let the buyer raise their own bid
 Set Increments depending on the amount the bid is at.
 Enforceable rules that have starting bids,
required bid increments, and optional reserves.
Bidding Module
Bidding Module
The Buyer
 Do they know if they are in or out?
 Does your bidder no how much they have
spent so far?
 Do they receive e-mail alerts?
 Buyer status after closing
 Invoices
Auction Terms
Need Online Terms
Accessible
Auctioneer?
Service Provider
Reserves
Bid Status
Current Bids
Communicating
 E- Mail
Built in instant messenger
 Constant Contact, Mail Chimp
 Phone
 Live Chat
Questions to Auctioneer
Internal Messenging
Dynamic Closing
 Auction starts closing from the beginning at set
intervals.
 Auction on that item may extend 2-5 minutes
until there is no bidding, before moving on to the
next lot.
 If a bid is placed within 5 minutes of the
scheduled auction end, the auction closing time
will automatically extend on the whole auction by
an additional 5 minutes. .
Processing Invoices
Who has the data / invoices
Splitting Invoices
 Authorize.Net, Paytrace.com
Authorize.net
Shipping Orders &
Order Pickup
Need a system
Shipping Orders
UPS / Fedex.
Freightquote.com
If shipped you need to monitor that
it was received.
Tracking Shipments
Invoices
Payments
Consignor Management
 Assigning consignors
 Allow consignors to enter their own data.
 Exchanges
 Track what has been paid for that consignor.
 Flexible Fees to consignor.
 No Commission
 Flat Rate
 Schedule
 Combination
 Additional Fees
 Marketing
 Cleaning
 Repair
Management Reports
& Other Things to Look For
Export of Sales Results
Sales, Fees, Commissions, Sales Tax, etc.
Lots Not Sold
Unsold Inventory
Are you able to sell lots that were bid on
under the reserve.
Lots Not Paid For
Tracking Inventory
Consignors
Tagging the piece
Lot Numbers, VIN’s, & MLS #KU
SKU
Internally and External Numbers
Reselling unsold inventory
Assigning Consignors
Bidding Results
Invoices
Payment System
Consignor Menu
Live Audience
Online Audience
US CyberAuctions Bidders
October 2013
Worldwide Customers
CyberAuctions.com A Division of Ehli Industrial, LLC
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