On demand auctions presentation
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This document discusses an on-demand auction system that allows auctioneers, governments, and non-profits to conduct online-only auctions. It outlines the key steps in the auction process, including marketing, cataloging items, setting up the auction online, managing bids and payments, and reporting. The system aims to provide a quicker and more cost-effective alternative to live auctions through online bidding, dynamic closing times, and integrated payment processing. It also allows consignors to manage their items and track proceeds.
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On demand auctions presentation
- 2. Online Only Auctions What being sold at online only auctions ? Why utilize online only auctions. Quicker Turn Around Cost Advantages Solutions Provider
- 3. An On Demand Auction System for auctioneers, governments, and non profits. The System – Applies to the other software options currently available such as. Bidder Central JBS Software – MaxaNet Proxy Bid Auction Flex Hi-Bid Bid Spotter icollector.com Next Bid liveauctionworld.com Auction Anything others
- 4. Difference in Systems Auction Software with an online bidding module. SAAS Customer Database Alliances
- 6. On Demand Auction System Business Liquidation 1. Marketing – Day 1 1. Mailer – Oversized Post Card 1. Need Pictures and List of Equipment to promote 2. Use an On Demand Printing Company 3. Order Mailing List – Info USA 2. Place Print Advertising if needed. 3. Internet Marketing Sites 1. Auction Zip 2. Globalauctionguide.com
- 12. On Demand Auctions Auction Setup – Day 2 Setup and Catalog Day 3 Finish any setup and put signs up. Sign Up Next Auction Enter Lots, Pictures and Videos into your online bidding platform.
- 13. Auction Setup
- 14. Auction Setup
- 15. Lot Order
- 16. Lot Order
- 17. GO LIVE Day 4 Proof the Auction Create Auction Catalog in PDF Format. Bullzip – Free PDF maker. Post to Auction Zip Post to your online auction site. Picture Galleries Go Live with the auction Send out e-mail blast to your clients. Post an ad on craigslist. Repost your ad because it got flagged. Buy Google Ad Words – Make ad and go live
- 18. Marketing For Online Auctions Facebook Internet Auction Calendars Banner Ads E-mail
- 19. Facebook Ads
- 21. Google Ads
- 23. On Demand Auctions Length of Auction Preview Auction Closing Time
- 24. Lot Info 1. SKU Lot Number, VIN, MLS # - Prints on customers invoice after the description 2. Quantity – xx multiplies out the bid – must take all 3. Short Description 4. Unit- Sq Foot , etc 5. Opening / Starting Bid 6. Bid Increment 7. Bid Reserve 8. Weight 9. External Information Links to other URL’s 10. Long Description
- 25. Long Description HTML Editor Does not print on invoice
- 26. Built In Editor
- 27. Pictures
- 28. Cut and Past
- 29. Starting Bids & Reserves Starting Bids Low High Start at the Reserve A good rule of thumb is to have the starting number reflect how you would in a live auction.
- 30. Bidding Rules Different Software Systems Have Different Bidding Rules. Bid whatever Let the buyer raise their own bid Set Increments depending on the amount the bid is at. Enforceable rules that have starting bids, required bid increments, and optional reserves.
- 31. Bidding Module
- 32. Bidding Module
- 36. The Buyer Do they know if they are in or out? Does your bidder no how much they have spent so far? Do they receive e-mail alerts? Buyer status after closing Invoices
- 37. Auction Terms Need Online Terms Accessible Auctioneer? Service Provider Reserves
- 38. Bid Status
- 39. Current Bids
- 40. Communicating E- Mail Built in instant messenger Constant Contact, Mail Chimp Phone Live Chat
- 43. Dynamic Closing Auction starts closing from the beginning at set intervals. Auction on that item may extend 2-5 minutes until there is no bidding, before moving on to the next lot. If a bid is placed within 5 minutes of the scheduled auction end, the auction closing time will automatically extend on the whole auction by an additional 5 minutes. .
- 44. Processing Invoices Who has the data / invoices Splitting Invoices Authorize.Net, Paytrace.com
- 45. Authorize.net
- 46. Shipping Orders & Order Pickup Need a system Shipping Orders UPS / Fedex. Freightquote.com If shipped you need to monitor that it was received.
- 48. Invoices
- 49. Payments
- 50. Consignor Management Assigning consignors Allow consignors to enter their own data. Exchanges Track what has been paid for that consignor. Flexible Fees to consignor. No Commission Flat Rate Schedule Combination Additional Fees Marketing Cleaning Repair
- 51. Management Reports & Other Things to Look For Export of Sales Results Sales, Fees, Commissions, Sales Tax, etc. Lots Not Sold Unsold Inventory Are you able to sell lots that were bid on under the reserve. Lots Not Paid For
- 52. Tracking Inventory Consignors Tagging the piece Lot Numbers, VIN’s, & MLS #KU SKU Internally and External Numbers Reselling unsold inventory
- 55. Bidding Results
- 56. Invoices
- 57. Payment System
- 58. Consignor Menu
- 61. Live Audience
- 62. Online Audience
- 63. US CyberAuctions Bidders October 2013
- 65. CyberAuctions.com A Division of Ehli Industrial, LLC Copyright 1999-2016
Editor's Notes
- I gave my first online auction seminar October 4th 2010 to the Washington Auctioneers Association My dad Bill who had leukemia and originally a doubted of the direction I was taking the company Flew up from California to be there. After that seminar he understood that it was the right direction. He was also inducted in the WAA Hall of fame that day which was his birthday. These companies have been doing online auctions For over 6 years.
- Quicker Turn Around for clients - Just did a whole hotel in Vancouver WA – Start to the last piece out the door 9 days. Cost Advantages to the auction company Run Multiple Auctions at once Little to No Marketing Costs No Auction Day Labor Able to take small auctions and make money.
- Load Data and Pictures into your auction software, upload for bidding, download back to auction software when the auction is over. SAAS Software As A Service The application is completely web based and can be accessed anytime, from any internet connection. Customer Database Shared Customer Database Retain the Customer / Buyer Database as your own. Alliances – Understand what you are getting into.
- Auction Alliance Market Alliance What you have hear a group of auctioneers Building their bidding platform together. What they have done wrong in my opinon is that they Have not build a Market Alliance Brand – ie bid spotter, proxybid, cyberauctions.
- Sample Auction – Business Liquidation _ Getting the contract – Visit the client – Take a real camera-Adobe EcoSign Take pictures , talk about the process, and your online auction solution. Time Frame for printing and mailing 3- 5 days Internet Marketing Sites Facebook, Your web site, software providers site, twitter, craigslist.
- E-mail Brochures
- Better Lots get tagged up front Place is cleaned up and ready for an auction Taking and Keeping Track of the Pictures.
- Proof the Auction Spelling, Consignors are correct, etc. Add more pictures to auction zip Picture Gallery
- Twitter Google Ads – Pretty Pricey
- FaceBook – Lookalike Audience
- Google Ads Multiview – Didn’t have much success.
- Organic Search Resutls - SLL important
- Length of Auction 6 to 7 days after advertising is received. Preview 1 or 2 days before auction closes. Auction Center – Open daily for preview Evening for General Audience 2:00 PM Local Time for Business Assets Be Consistant
- Realestate bigger equipment, etc. Complete HTML Editor Like a word processor to build out a complete web page, add Video, Pictures, and more text. Cut and Paste from other web sites
- How we handle Pictures - 10,000 pictures - So Picture Size is very important Take a picture of the lot number Take your pictures Repeat Resizing Dump pictures into a folder - Talk about NAS Make a subfolder under that – Called Resized …. Use FastStone Photo Resizer - Watermark 640 x 480 Now when you load your pictures you grab the ones after your lot number and before your next lot number. Picture Gallery Go back to your Original Picture Folder and make another sub folder – Call it Picture Gallery Resize again but this time. 1024 x 768 Finally drop the resized pictures onto the JPEG Mini Pro Program. This will reduce the file size by 80%. So you are able to display large pictures in a timely maner.
- A good rule of thumb is to have the starting number reflect how you would in a live auction
- Bid Increments in more important We enter bid increments for each lot Stays the same to the end. Others use a scale.
- Bidding Rules – Matter Do they work like you run your business Point here is that we put a lot of thought Into the bidding rules.
- Can they Pay and Print their invoice online? Managing 600 Outstanding invoices
- Auctioneer / Auction company is the person responsible for the auction. As the auctioneer you are the manager of the auction.
- Keeping the buyer informed
- Built in e-mail service. E-Mail all customers and consignors E-Mail just customers bidding on lots in that auction. E-Mail just the top bidders. Transactional email systems – Mandrill Phone – Do you answer it….. Live Chat. - Careful where you put this on your page.
- 2 Minutes the second hour And 1 minute three or more hours.
- Printing invoices and calling for payment, or sending an e-mail for payment to a pay pal or authorize.com account. Who has the data Is it back in at the office Or is it available online. Can the Invoice be spilt for multi location auctions or for sales tax reasons? 3rd Party Processors.
- Need a system to know who wants their orders shipped and who is going to pick it up.
- Assigning consignors to an auction Exchanges….. Expanding your business
- Sales Results to Excell
- See your invoice and pay in 3 clicks.
- Master Sellers, Consignors, Self Loading
- 80 People