Conference Programme

Conference _ Programme.indd 1 12/10/2018 11:21

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Welcome to
MuseumNext
New York
This year marks a decade since the first
MuseumNext took place in England.
I’ve run 18 MuseumNext conferences since
then, from Melbourne to Geneva, London
to Barcelona and at every event we’ve been
joined by inspiring people who are making
museums better.
As the decade has passed I’ve watched
careers flourish, passionate individuals
succeed and our community rise to
challenge after challenge.
The wonderful thing about our sector is
that everyone who works in museums is
here because they believe in the power of
education, art, science and history.
The people are truly special.
We’ve strived over the past ten years
to help this community of dedicated
professionals as they shape the future
of museums.
We’ve shared hundreds of inspiring case
studies, brought together people who would
otherwise never have met and helped forge
new and fruitful partnerships that span the
globe.
Over the course of the next few days I hope
that you make these kind of connections. I
know from experience that they will happen,
but often you have to push yourself to step
out of your comfort zone and talk to someone
you don’t know.
This years event has brought together the
most extraordinary group of people, with
delegates from around the world coming
to New York for this event.
I’d like to thank you all for taking time out
of your busy schedules to be with us. In doing
so you are making our conversations richer
and our network stronger.
I’d also like to thank our sponsors Sotheby’s
Museum Network, History IT, Wunder, Pratt,
Oxford Cultural Leaders, Gateway Ticketing
and AEA Consulting for ther support, aswell
as our Global Partners Microsoft.
I hope that you enjoy the next few days
and that you’ll take a notebook packed
full of ideas and a pocket full of business
cards home with you.
Jim Richardson
MuseumNext

09:45 - 10:30
Opening Keynote:
The Museum
of the Future
Dr Noah Raford,
Chief Operating Officer
& Futurist-in-Chief,
Dubai Future Foundation
Dubai’s Museum of the Future will blow
your mind, it is a unique incubator for futuristic
innovations and design, currently under
construction in Dubai, UAE.
Building on over 5 years of immersive
exploration of the future by the Dubai Future
Foundation, the organization behind the world’s
first 3D printed office to the Dubai Blockchain
Strategy, the Museum will become the world’s
largest and most exciting way to discover
tomorrow’s trends and opportunities.
In addition to acting as a center for visitors to
interact with world of tomorrow, it will have a
major event space, theatre, and partnership labs
with the most exciting brands helping to shape
the 21st century.
09:00 - 09:30
Registration
Register for the conference and take your
seat for MuseumNext NYC.
19:30 - 09:45
Welcome
Delegates from around the world will be
welcomed to NewYork by MuseumNext
founder Jim Richardson.
Our host for the day will be Stephanie A.
Johnson-Cunningham, Co-Founder,
Museum Hue.
MuseumNext London — 18 - 20 June 2018

10:30 - 11:00
Feeling the fear and
doing it anyway…
Hannah Fox,
Project Director, Museum of Making
Derby Museums
In a world where museums need to push
boundaries and our comfort levels to survive
and thrive, how might we use co-production and
design thinking to disrupt the norm of designing
and making our museums in ways that ensure
they have relevance and sustainability?
Hannah shares the acclaimed approaches
being used by one of England’s most exciting
museums to develop their sites and programmes
– including the redevelopment of the Silk Mill,
site of the world’s first factory, as the Museum
of Making – challenging us to expand
perspectives on what ‘makes a museum’.
11:00 - 11:30
X Design: From Local
Connections to Global
Impacts
Dr Natalia Grincheva
Research Fellow,
Research Unit in Public Cultures,
The University of Melbourne
Creating a “co-design” museum model
empowers local creativity and leads to
innovations with global impacts.This is
achieved by bringing the museum, its audiences,
artists, academics and local creative start-ups
and investors together to develop productive
partnerships that result in innovative programs
and products, revolutionizing the professional
museum field.
This presentation will provide an example
of such a museum “co-design model” by
featuring the collaboration with academics
from the University of Melbourne highlighting
the role of the Museum as a hub for creative
exploration.
11:30 - 12:00
Redesigning the
Design Museum
Laura Flusche,
Executive Director,
Museum of Design Atlanta (MODA)
Seven years ago, the Museum of Design Atlanta
(MODA) pressed restart. Since then, design
thinking has been its primary methodology in
the investigation of two questions:
1) Can a design museum change the world?
2) What is the museum of the 21st century?
This presentation will discuss how the MODA
staff employs design thinking in its day-to-day
work, how the practice of design thinking has
helped MODA better understand and respond
to constituent wants and needs, and how
MODA strives to empower visitors to think
like designers as they address challenges in
their own lives.
12:00 - 13:00
Lunch
A buffet lunch will be served for delegates.
Lunch is also a great opportunity to meet
other delegates.
#MuseumNext

13:00 -13:15
Start with Strategy
Kristen Gwinn-Becker,
CEO & Founder,
HistoryIT Inc
Where are you on your digital initiatives road
map? Where does your digital strategy fit into
your overall organizational strategic plan?
If you cannot answer both of these questions
with confidence stop what you are doing. Now.
Too often, digital initiatives result as a response
to a specific need or request.They are reactive
rather than proactive.
Kristen will describe how a strategy-first
approach can produce story and search
solutions in digital initiatives that are proactive
rather than reactive, sustainable, and bring
new and ongoing value to organizations.
13:15 - 13:45
Host, Spark, Core:
The new museum
of communication
Switzerland
Christian Rohner
Head of Exhibition & Digital Museum,
Museum of Communication, Berne
Since reopening in August 2017, the Museum
of Communication in Berne, Switzerland
has seen its appeal skyrocket, especially with
families.
One of the most widely read media portals in
Switzerland – blick.ch – describes it as ‘the most
innovative museum concept in Switzerland”.
We believe that we have managed to create a
successful mix of entertainment and a learning
environment with an incredible amount on
offer – for children, in particular.
Christian will take us behind the scenes at the
museum to share the secrets to their success.

13:45 - 14:15
Are we there yet?
Designing a feminist
exhibition experience
Victoria Travers,
Head of Exhibitions,
Auckland Museum
When Auckland Museum carried out rapid
response collecting during the global Women’s
March of January 2017, they were trolled online
– how dare they collect protest material, they
were supposed to be apolitical.Were they? News
to them.They sensed an exhibition opportunity.
2018 is the 125th anniversary of Universal
Suffrage in New Zealand, the year of #metoo,
and saw the passing of significant equal-pay
legislation; the perfect context to overtly
explore the museum’s relevance to audiences
and their place in civic discourse.
Victoria shares what happened next.
14:15 - 14:45
Museums Lates:
Playground for
Participation
Liat Rosenthal,
Curator: Uniqlo Tate Lates,
Tate Modern
Museum Lates offer institutions a unique
way to engage new and diverse audiences.
How can ‘gallery lates’ become a vehicle for
mobilising new creative collaborations both
inside the gallery and beyond its walls? From
Solange,Yoko Ono to community partnerships
and conversations on swings, Liat reflects on
the learnings of launching Tate Modern’s
Uniqlo Tate Late.
14:45 - 15:15
Afternoon Break
Grab a coffee and network with your fellow
delegates.
#MuseumNext

15:15 - 15:45
Disciplines of Execution:
Culture Building
for Growth and
Sustainability
Jon Carfagno,
Executive Director,
Hickory Museum of Art
Volatile times call for new ways of working.
Learn alongside a small museum that is rapidly
transforming to compete in an uncertain
world. From strategic planning to day to day
operations, explore how Hickory Museum
of Art is evolving to foster growth and
sustainability through a radical reimagining
of organizational design.
This presentation will share examples of
frameworks and methods that the team is using
to bring empathy, purpose, transparency, and
efficiency to every corner of the institution.
Participants are encouraged to borrow, share,
and innovate on top of these ideas.
15:45 - 16:15
Rethinking Museum
Citizenship
Nico Wheadon,
Director of Public Programs
and Community Engagement,
Studio Museum
Join Nico Wheadon as she rethinks Museum
citizenship. Using her newly-founded
Community Advisory Network and expanded
community partnerships as case studies, she
will share tools that help to define, engage,
and serve local communities.
With a vested interest in both artists and the
sociocultural conditions that shape art, she
will explore how rearticulating her collective
impact model to center art, community, and
participation equally has encouraged the
Museum at-large to embody a neighbor and
collaborator, willing to work with, for and
through it’s community.

16:15 - 16:45
Extended Realities:
AR/t and Intervention
Catherine D. Henry
Founder and Creative Strategist,
Palpable Media
David Lobser
3D Artist, Director & XR Developer
Catherine and David will address the
“MoMAR” Augmented Reality (AR) guerrilla
intervention at the MoMA in the context
of interactive art and museum innovation.
How can museums embrace new realities and
extended realities? More importantly, how can
they own and drive the narrative with the very
real potential of virtual digital sabotage?
They will also explore the wealth of innovations
museums can employ – from virtual and
augmented reality to holograms and more –
to enhance existing collections, create a new
dialogue with artists and enhance art education.
#MuseumNext

TM
TRANSFORM AND EXPAND THE WAY YOUR HISTORICAL
COLLECTIONS ARE ACCESSED, VIEWED AND UTILIZED.
AND LET YOUR HISTORY INFORM THE FUTURE.
historyit.com

18:00 - 20:00
Social Event at the
Folk Art Museum
2 Lincoln Square, New York, NY 10023, USA
Join your fellow delegates for a private view
of the American Folk Art Museum.This is
the premier institution devoted to the creative
expressions of self-taught artists, past and
present.
This is a great opportunity to network
with your fellow delegates, while exploring
the museums rich colection.
Thanks to the Folk Art Museum for hosting us,
and Museum Hue for making this happen.

09:15 - 09:45
Registration
Pick up your conference badge and join us
for coffee.
This day will be hosted by Lucy Shaw, Head
of Programmes and Partnerships, University of
Oxford Gardens, Libraries and Museums.
09:45 - 10:30
Keynote:
The Benefits of
Immersive Technology
in Museums
Dan Ayoub,
General Manager,
Mixed Reality Education,
Microsoft
Augmented Reality and Virtual Reality are
transforming the learning landscape.
Dan Ayoub, General Manager of Mixed
Reality Education at Microsoft will talk about
how this powerful technology is changing
learning outcomes for students, how to
integrate it and the benefits to Museums.
Whether you are brand new to the technology
or you have a good understanding and would
like to learn more about how to use immersive
technology most effectively, this session will have
something for you and can help you get started!
10:30 - 11:00
Museums as a Platform
for Artists, Educators
& STEAM
Christina Boomer Vazquez,
Journalist,
Arts & Media Consultant
Dan Sullivan,
Head of Growth & Partnerships,
Cuseum
Artists have long looked to technology as
a means of expanding their suite of tools to
ideate, produce, and distribute their work to
the masses.Today, consumers and creators
have unprecedented access to leveraging the
power of artificial intelligence, sensors, drones,
and other previously untouchable tools.
As technology matures and barriers to entry
continue to fall, the impact on artists and
museum educators will continue to evolve.
With the support of the Knight Foundation,
museums across the country have been pushed
with exploring new ways to connect people
to art through technology. Perez Art Museum
Miami (PAMM), one of the leading
international contemporary art museums,
chose to leverage augmented reality to drive
deeper experiences for their visitors.
In this panel, you will hear about the multi
faceted collaboration to deliver PAMM AR.
The discussion will explore the relationship
between artist, institution, and outsider as
well as museums’ growing role as a platform
for artists and creative digital experiences.
Day Two

11:00 - 11:30
Designing the perfect
ARt experience
Keri Ryan,
Director, Learning & Interpretation,
Art Gallery of Ontario
Alex Mayhew,
Artist and Creative Director,
Impossible Things
The danger with technology is that is becomes
a distraction to the experience. And institutions
are wondering how they can engage with AR
beyond the gimmick. ReBlink has shown how
it can be used as a tool for deeper engagement
and how it has the power to bring in new au-
diences. 2018 brings in much excitement over
augmented reality and players such as Apple
and Google are making the technology
mainstream but people still don’t know what
to do with it.
11:30 - 12:00
Transforming
Perpectives
Ann Neumann,
Director of Exhibitions and Galleries,
MIT Museum
Hélène Adamo,
Head of VR Distribution ,
Camera Lucida Productions
Can an immersive virtual-reality project
change minds and foster understanding?
Take the museum into untested territory,
both technologically and politically.
Museums have a role to play as a platform
for conversations and exchanges of views
on complex and socially relevant topics.
The continuing design and development of
virtual reality technologies is a powerful tool
in engaging visitors with emotionally, compelling
narratives, ones that could change perceptions
and influence how we think and behave.
The VR experience, ‘The Enemy’ is deeply
affecting experiment in communication that
holds the promise of opening new frontiers for
the integration of journalism and art in a social
experience poised at technology’s cutting edge.
12:00 - 13:00
Lunch
A buffet lunch will be served for delegates.
Lunch is also a great opportunity to meet other
delegates.
#MuseumNext

13:15 - 13:45
Museums Post-App
JiaJia Fei,
Director of Digital,
Jewish Museum in New York City
Having attended many museum conferences
including several editions of MuseumNext,
JiaJia believes themes of accessibility,
sustainability, as well as the demonstration
of a new ‘technology product’ will be widely
appealing to participants.
The design problems addressed in this
presentation around audience and approach,
can be universally applied to many museums
looking to build a long-term technology
solution. JiaJia also believes that many other
museums are over apps.
13:00 - 13:15
A Content House?
Sotheby’s Museum
Network
Colleen Leth
AVP, Editorial and Head
of the Sotheby’s Museum Network
Hassan Ali Khan
VP, Marketing & Head of Audience
Development, Sotheby’s
What is an auction house, founded in 1744,
doing today to reach museum audiences and
support museums’ core missions?
Launched in 2016 as an experimental video site
for the company’s core institutional partners,
Sotheby’s Museum Network has evolved into
one of the most engaging and active platforms
for the global business, hosting over 1,700
museums around the world, bringing in new
audiences through adjacent, non-commercial
editorial, and serving as a foundation for
multifaceted partnerships with hundreds
of leading museums.
Colleen and Hassan will present a case study on
this ‘intrepreneurial’ project and the unexpected
lessons learned from disrupting tradition and
launching new content ventures.

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Paul Orselli Workshop, Inc.
paul@orselli.net
(516) 238-2797
Let’s talk.
“Paul is a truly rare combination between in-depth scientific knowledge
and a creative, artistic mind. He is also one of the very few people I know
who leads you to the solution (as opposed to imposing one).”
~ Vessela Gertcheva, MUZEIKO Children’s Museum (Bulgaria)
“Paul is a man of action. His Cheshire Cat-like questions, frank
responses and urge to experiment will get you and your project
out of the office and into the shop before you think you're ready.”
~ Chris Burda, Science Museum of Minnesota
"Paul knows interactive exhibits - how to plan them, where
resources are and what's happening in the field. He asks good
questions, plays with ideas and keeps his eye on the visitor."
~ Jeanne Vergeront, Museum Planner
"Paul is both an energetic, insightful provocateur and a boundless source of
support. His humor, encouragement and creative wisdom have been important
ingredients in collaborating on and guiding exhibit development projects."
~ Jessica Strick, Exploratorium
"Paul is terrific to work with; he is a creative problem solver
who knows family audiences and is a great team player!"
~ Jo Ann Secor, Lee H. Skolnick A+D Partnership
Q: Why work with on your next project?
A: We’ll let our creative partners speak for themselves:

13:45 - 14:15
Cracking ecommerce
at Tate
Clare Kelly,
Group Ecommerce Manager,
Tate
Consumers have high expectations of
ecommerce based on their experiences with
the likes of Amazon and Ticketmaster online
and the slick cross platform offer from high
street retailers. Hampered by limited resources
and legacy tech, many museums are struggling
to keep pace and run the risk of losing existing
and future audiences.
For the past 2 years Tate has worked on a
new ecommerce platform and service which
will deliver the highly anticipated ‘single basket’
– where customers can easily buy any
combination of tickets, membership, prints,
books, coffee, lunch – but most importantly
a great customer experience.
Clare will share a case study of how Tate ran
the project, from fundraising and staffing
to tech development and customer service,
including some pitfalls to avoid and the first
few months of results.
14:15 - 14:45
A museum’s journey
from Limboland to a
bold new website
Rolf Coppens
Founder & Creative Director,
Grrr creative agency
Robin Holland
Product Owner,
Stedelijk Museum Amsterdam
Create something bold but also practical” said
the oracle, and she showed us a picture of an
Austrian eagle. “But what should it look like?”
we replied. “I know it when I see it” she
answered.That was the starting point of a
journey that led to the launch of a new
website for our museum.
We walked through the steep hills of
stakeholders management and the muddy
swamps of accessibility. Ending up with a
website which combines iconic design and
intuitive use and is accessible for broad range
of users.
Creative Director Rolf Coppens and Stedelijk
Museum product owner Robin Holland will
share with you the frank story of how the new
of the Stedelijk Museum Amsterdam came
about.
14:45 - 15:15
Afternoon Break
Grab a coffee and network with your fellow
delegates.
#MuseumNext

15:15 - 15:45
Artists, R&D and
serendipity
Tim Powell,
Digital Producer, Creative
Programming & Interpretation,
Historic Royal Palaces
Historic Royal Palaces have been dedicating
increasing energy to an R&D approach to
developing public engagement projects.This
has resulted in a series of distinctive visitor
experiences that have surprised audiences
through their scale of spectacle and depth
of emotional impact.
They have now launched a dedicated R&D
Studio – a physical space with its own (small)
staff – with the ambition of embedding this
way of working in the organisation. At the heart
of the new approach will be three principles:
collaboration with artists; commitment to R&D
and prototyping; and gaining audience input
from the start.
In this talk Tim Powell will introduce some
of these projects – sharing the lessons learnt,
challenges faced and unexpected outcomes
from this new approach.
There will be drag queens.
15:45 - 16:15
The Engagement
Museum: Designing
for a Visitor-First
Experience
Jake Barton,
Principal and Founder,
Local Projects
Every museum is on the hunt for the next
big thing to drive visitation and expand
their audiences, be it by adding a new app,
a blockbuster exhibition, or a marketing
campaign. But how can museums carry out
their mission and expand their attendances?
What drives true visitor engagement? And
what are the secrets to a process that can help
museums understand how to find a blockbuster
idea that is unique and fulfills their purpose
as an organization?
From the Cleveland Museum of Art, to the
Museum of the City of NewYork, to the
Cooper Hewitt, Local Projects specializes in
major “big idea” experience designs that have
driven existing institutions to double their
visitation. In this talk, Jake will reveal how
Local Projects’ “engagement first” approach
can lead to double digit increases in attendance
for any institution that is ready to consider the
visitor first. He will provide key tools museums
can utilize when designing for and attracting
diverse audiences.

16:15 - 16:45
‘Maintaining’ the
Future of Museums
Chad Weinard
Manager of Digital Initiatives,
Williams College Museum of Art
When we imagine what museum technology
should be like in the next 20 years, we should
look back and see how little our technology
infrastructure has changed in the last 20
years. Museums can be creative and innovative
in maintaining and reimagining core
infrastructure—technology that can
encourage transformation.
16:45 -17:00
Conference Closes
#MuseumNext

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