Minh one of our intern designers at Ezypay and iconnect360 shares her insights on viral marketing from a design perspective. She has created a visually stunning presentation to get her point across in an appealing and emotional context.

1. VIRAL MARKETING
The OMFG! Factor
by Le Do Nguyet Minh | Intern | Ezypay
M_kanoji@yahoo.com | behance.net/kirimy

2. DEFINITION
TO CREATE SOMETHING
REMARKABLE.

3. REMARKABLE
RARE
POWERFUL
INSPIRING

4. REMARKABLE IS…

5. UNCOMMON.

6. EXTRAORDINARY.

7. LIKELY TO BE NOTICE.

8. ENCOURAGES INDIVIDUALS TO
PASS ON A MARKETING MESSAGE
TO OTHERS

9. WHY GO VIRAL?

10. UTILIZES EXISTING
COMMUNICATION NETWORKS
CLUTTER FREE!!!
EXPONENTIAL REACH

11. KEY SUCCESS
PARAMETERS

12. THE WOW FACTOR

13. FINDER vs SPAMMER
 Forwarder should be looked upon as the Finder.
 Finder should be seen as cool and receiver of
the forward should be entertained.

14. CRITICAL USER BASE

15. Viral marketing success comes from self-publishing
Web content that people want to share…
It’s about harnessing word-of-mouth, the most
empowering form of marketing there is.

16. LET’S LEARN FROM
THE BEST!!!

18. ELF YOURSELF
BRAND: Office Max
 Allows users to upload images of
themselves, friends or loved ones,
then watching them dance as
Christmas elves
 Launch in 2006
 Has become a holiday tradition
website every Christmas
 Website:
http://www.elfyourself.com/

20. THE BEST JOB IN THE WORLD
BRAND: Tourism Queensland
 Encourage people worldwide to
apply to be a “Caretaker of the
Island” to “house-sit” the islands of
the Great Barrier Reef for half a
year with the salary of
AUD$150,000
 Launch in 2009
 By the campaign’s end, Tourism
Queensland generated more than
US $200 millison of global publicity
value for just US$1m

22. Christmas Miracle: real-time giving
BRAND: WestJet
 Collect Christmas wishes from 250
WestJet guests using a virtual Santa
Claus booth. The specific gifts then
purchased and wrapped at the
other side of the airport, in time for
when the travellers touched down.
 The video was launched in 2013,
receuved 192,500 Youtube likes and
172,800 shares.
 Grew brand awareness globally,
increased sales by 86% compared
to 2012. Additional 4.58MM views
on OTHERWestJet Youtube videos.

23. “The power of the Internet makes it easier
for people to fall in love with you faster.
But beware – it also makes it easier for them
to fall out of love with you faster.”