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Mindprint presentation


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Mindprint presentation

  1. 1. Dedicated to the uncommon notion that Websites and marketing materials must: drive home why you are different and better than the competition based on a MindPrint ... a true understanding ofyour target audience’s most compelling concerns and needs.
  2. 2. MINDPRINT: I am more ashamed to call adomestic abuse hotline than to be abused. 2
  3. 3. By speaking openly about their exactinner conflict, the ad achieved a bond of trust and calls increased dramatically. For 10 years and counting.
  4. 4. MINDPRINT: The way my kidseat, I want to make surethey don’t loose their teeth 4
  5. 5. TINY HEADLINE: “Over the years your vision maystart to go but your teeth don’t have to.” 6
  6. 6. QuickTime™ and a decompressorare needed to see this picture.
  7. 7. MINDPRINT: WithYeshiva HighSchool tuition at$30,000 a year, wewould considerAliyah 9
  8. 8. The launch ofNefeshB’Nefesh in North America began with the biggest enticement forAliyah - affordable Jewish Education
  9. 9. And addressed the biggest concern of parents:MINDPRINT: We’re willing tomake sacrifices, but maybe the adjustment will be too hard on our children ?
  10. 10. The success of the launch created a tremendous appetite for information. This virtual pilot trip on the NBN website enabled you to research, professions, communities, schools and more. Each mini video presentation linked to in-depth articles for reference.. Each presenter offered their contact info for personal follow up.
  11. 11. MINDPRINT: I amskeptical thatSnapKeysenables you totype with 4 keyson a SmartPhonewithout a steeplearning curve 13
  12. 12. 5th graders manning the SnapKeys CTIA QuickTime™ and a trade show booth taught decompressorare needed to see this picture. adults how to type in minutes
  13. 13. The Text tech blogs loved thekids and the SnapKeys software
  14. 14. As a furtherincentive for carriers SnapKeys website featured additional revenue streams16
  15. 15. MINDPRINT: We are not going tolet the President put ourfighting men and women inharms way because he gavesome private assurances toIsrael without our agreement. 17
  16. 16. The fallout in Congress from this NY Times ad forced the President to scrap his plan. Israel was thereby prevented from handing over the Golan Heights to Syria. Denounced by the WhiteHouse and Israel, A prominent Jewish Newspaper called it “The Ad That Shook the Middle East”
  17. 17. MINDPRINT: I’m adentist, not aDoctor. There’s noway I’m checkingfor oral cancerunless my patientsdemand it of me. 19
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  19. 19. QuickTime™ and a decompressorare needed to see this picture. 21
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  21. 21. MINDPRINT: We wanted tovacation someplace with lots ofcharacter but with no languagebarriers 23
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  24. 24. MINDPRINT: I feel the like I’mraising my kids in such adangers world and I don’twhat to do 26
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  26. 26. MINDPRINT: Myfamily would eathealthier if Icould just makeit taste good. 28
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  28. 28. MINDPRINT: All our ourhopes and dreams forour son came crashingdown. And we didn’tknow who turn to. 30
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  30. 30. CAREER HIGHLIGHTS: - Award-winning Creative at major advertising agencies like Ogilvy, producing campaigns for Fortune 500s like American Express, Citibank, Duracell, Apple, Smith Barney and P&G- Partner at boutique Marketing/Social Marketing agency specializing in Tech/biotech and Major Jewish Organizations- Director of Marketing - Israeli high-tech start-ups - Principal - Mozeson & Associates - Marketing & Social Marketing
  31. 31. further about what you are Yoni Mozeson Israel Cell -052-607-6981 US line- 718-838-1554 Google Voice-201-938-1818