This document summarizes Olus Technologies, which procures fresh vegetables directly from farmers and delivers them to hostels, hotels, and curry points. Key points include: - Olus works with farmers to get fair prices and supplies quality vegetables at lower costs than markets to customers. - The target market includes 4000 hostels, 5000 curry points, and 7000 hotels in Hyderabad that demand over 129,000 kgs of vegetables per month. - Revenue is generated by charging Rs. 4 per kg, with goals of serving 25 new customers in 6 months and 1000 total in 18 months, reaching break even at 18 months.

1. Olus Technologies
Delivers Fresh Vegetables at your
Door Step
By
Bhaskar Saragadam
77999 33003

2. What is OLUS
• Olus is obtained from Latin name of
Vegetables.
• Olus Technologies procures vegetables directly
from farmers and supplies them to Hostels,
Hotels & Curry Points as per their
requirements.
• Android App will be assisting to end users in
ordering vegetables to Olus.

3. Why OLUS
• Procuring vegetables directly from farmers
helps farmers in attaining right price for their
product (vegetables).
• Hostels, Hotels and Curry Points can get good
quality vegetables at lower price compared to
market price (Rythu Bazaar) and now they are
depending on Rythu Bazaars for getting
vegetables.

4. Target Market
• Target Audience: Curry Points, Hostels and
Hotels
• Target Locations: All Metro cities in India
Primary targeting Hyderabad. In Hyderabad
there are approximately 4000 hostels, 5000
curry points and more than 7000 hotels.

5. Total Demand
End User Order Quantity
in KGs
Order type
(Items
Required )
Quantity
Requirement
Monthly
Requirement
Hostels 6 KGs 10 (Per Week) 60KGs (Per
Week)
240 KGs
Curry Points 8 KGs 10 (per Day) 80KGs (Per
Day)
2400 KGs
Below mentioned is the quantity and variety of vegetables for one hostel
and one curry point.
Total Demand
End User Total Target
Market (Approx)
Order Quantity per
month
Vegetables
required per
month
Hostels 4000 240 KGs 9, 60, 000 KGs
Curry Points 5000 2400 KGs 1,20,00,000 KGs
*We are not considering hotels as our target market as of now.

6. How do we DO
• We have collection points at farmers location
to collect vegetables required.
• Android App will assist end users to place their
orders.
• Once the order is placed by end user, it will be
forwarded to collection points.
• Packing will be done at collection points and
vegetables will be shipped to end user
location directly from collection point.

7. Revenue Model
• For every KG of vegetable sold, Olus is going to
charge Rs 4 as a part of revenue generation.

8. Future Forecast
• Our primary objective is to gain 25 curry
points and 25 hostels in first 6months.
• In 18 months, we will attain 1000 hostels and
curry points.
• After 18 months of operations, Olus will
expand its operations to all other metro cities
in India.
• As per the estimations, Olus will reach its
break even point in 18 months.

9. Marketing Plan
• Branding will be done in 2 ways.
Online Marketing Offline Marketing
Building strong Social Media
Presence
One to One marketing
Working on Search Engine
Optimization
Enrollment Form
Email Marketing targeting Hostels,
Curry Points and Hotels
Meeting customers (Hostels, Curry
Points and Hotels)
SMS Campaign Word of Mouth

10. Competitors
• We can classify competitors into two
segments.
• One, Chain of retails stores who are collecting
vegetables directly from farmers. Such as
More, Reliance Fresh, Metro etc.,
• Two, Working model competitor, Crofarm

11. Team
• Sudhakar Babu Boyapati
B.Tech in Instrumentation. Working as Engineer at
Emerson Process Management. Expertise in Designing
logics for Gas Turbines.
• Bhaskar Saragadam
PGDM in HR and Retail Marketing
Working as Director of Marketing in Digital Prologic.
Having 4 years of expertise in Digital Marketing
• Bhoom Raj
B.Tech in Instrumentation. Working as Engineer at
Deccan Chemicals. Expertise in Designing PLCs layout.

12. Financials
• Looking for Seed Fund.