Graphic Design Portfolio

3. Objective
Take an idea(s) or concept(s) and
do something with it/them that
was interactive and hadn’t been
done before.
Problem
learning and integrating new &
existing technologies to create
something unique and interesting.
Solution
Collaborate with a mentor from
overseas to make real time
chronophotography a reality
& bring my vision to life.
Result
A unique Interactive experience
combining centuries old Longsword
Traditions with a modern take on
Turn of the century photography.

4. From
Digital
Concept To
Real Wold
Exhibit
Before the Rose
Garden could be set up,
a floor plan & mock-up of
the final exhibit, including
the space requirements, had
to be submitted for approval by
committee. To this end I measured
out the space needed and mocked
everything up in Sketchup. Once the
exhibit was approved all that was left
to do was some simple
heavy lifting
The Rose
Garden Setup
1. Backdrop
2. Web-cam
3. Lighting
4. Sword & Mask
Stands
5. Table with TV
& Computer
6. Pamphlets,
Posters
Business cards,
& Sign-in
Sheets
7. Rose bushes &
Shrubbery

5. Chronophotography &
The Long Sword
In 15th century manuscripts like “Goliath” shown here
the techniques are shown at either the start or the ending
position. With chronography you can capture the whole
movement in one image without the need for lengthy
explanations like in the manuscripts.
Updating Century Old
Photographic Techniques
1882, French Scientist and
physiologist, Étienne-Jules Marey
creates the first camera capable of
taking multiple exposures ver a single
image creating Chronophotographs
showing a subject’s movements over a
given time frame.
Digital Chronophotography
With the technical help of
Hino Boekhout, I was able to take a
web cam feed and emulate the same
effect digitally in real time.

6. How the Rose Garden works
1. Sign Up.
2. Learn about what Chronophoto
In The Rose Garden is all about.
3. Pick a longsword technique.
4. Have real time chronophoto
taken of yourself preforming
a Longsword Technique.
5. View your chronophoto on the
screen and have it emailed to
you and displayed on the
Rose Garden social Media Sites

7. Concept & Execution | Oliver Shawen
Coding | Heino Boekhout
Be a part of the rose garden
oliver-shawen-design.com/chronogarden
facebook.com/chronophoto-in-the-rose-garden
instagram.com/chronogarden
Fencing is that Olympic
thing right?
Yes, there is Olympic fencing which is derived
from the mid 17th through 19th century rapier
techniques; however, Fencing is a term that
spans all types of combat involving both
bladed and blunt weaponry.
Longsword Combat in
15th Century Europe
While actual fencing was varied and complex,
the essentials of the european fighting style were
fairly straight forward.
Low & wide stances provide a solid foundation
for all of the stances, the arms wound against
each other creating greater leverage for each
swing of the sword, and a basic set of stances
provided the fencer with a library of moves
and counter movements for facing off against
any opponent.
While some of these techniques may, at first,
seem silly or awkward, each move was formed
out of pragmatism and necessity. Each move
designed to keep the center of balance low
and squarely offer the top of one’s feet to take
advantage of the power of the lower body and
the leverage of the arms.
Ochs ~ Ox
The first position
Pflug ~ Plow
Alber ~ Fool
Also known as the iron gate
Vom Tag ~ From the Roof
Nebenhut ~ Near Ward
Zornhut ~ Wrath
Stances
Images from Fechtmeister Joachim Meyer’s
Kunst des Fechten - c. 1570
Historical Fencing
What’s with all the flowers?
The Rose Garden is a colloquialism coined by the
fencing masters of long ago. To understand the
term you must understand that the training swords
they used, Federschwerts were steel, sword like
objects, sometimes just blunt swords.
When the steel would contact steel, regardless of
how blunt, small nicks and metal shavings would
form, and when a fencer would be hit upon the
hand or forearm, a small line of cuts would be
made; from which, blood droplets would bloom on
the surface of the skin.
This was known as the blooming of the rose,
hence the rose garden is the place where
fencing practice takes place.
Chrono-
photography
Putting time on display.
Flash Back to 1882, French Scientist and
physiologist, Étienne-Jules Marey creates the
first camera capa le of taking what he calls
chronophotographs (Time Photography).
The Chronophoto Process involves taking multiple
images in sequence and overlaying those images
onto one photo positive or negative. The end
result is an image showing the movements
taken by a subject.
Chronophotography today.
Flash Forward to the present, the use of digital
chronophotography can be seen everywhere in
the media from Extreme sports to art installations.
Real-time
chronophotography
Partnering up with Heino Boekhout, a
photographer and technology consultant from the
Netherlands, I was able to capture, in real time,
the movements of light and dark subjects through
a webcam feed.
For more info on eino’s chronophotography work
check out heino.boekhout.net
...the blooming of
the rose...
Digital Chronophotograph of Myself Walking
Chronophotograph Taken by Étienne-Jules Marey of a man in
a white striped suit walking
The Rose Garden
Brochure, Business Cards,
& Sign In Sheets
This pamphlet provided people with
all the information about the exhibit
while I was training people how to do
the various longsword techniques for
their chronophotos.
The pamphlet goes into detail about
the exhibit, Chronophotography, 15th
century longsword combat, and why
the exhibit is called what it is.

9. Tom James
FALL CATALOG
2015

10. Objective
Create a Fall Catalog/Look Book for a
company or service to sell the brand.
Solution
Use photography to visually compare
& contrast the products & services
with the season.
Problem
Create an atmosphere reflecting the
fall season alongside the product.
Result
A fall catalog that captures the
look and feel of both the product &
services, and reflects that back
onto the season

11. S i s or S or ac e O s
8 Shirts
8 Ties
1 $700 Worth of Accessories or Sportswear
i er i ca e owar s ne rchase
S i s or S or ac e O s
6 Shirts
6 Ties
1 $400 Worth of Accessories or Sportswear
i er i ca e owar s ne rchase
S i s or S or ac e O s
4 Shirts
4 Ties
1 $200 Worth of Accessories or Sportswear
i er i ca e owar s ne rchase
es o e is an n lish ailorin er eanin a e o
he c s o er s s eci ca ions
O r ea i l es o e ar en s are han -cra e
y O or lo hes, he las a er o han - a e
s i s in erica So e o he es - nown na es in
en er ain en , s or s an oli ics have worn O or
With at least 1,000 hand stitches in the lapel alone, an
O or coa will an en re li e no o her he ro sers
bear a waistband so unique, its construction is patented.
here si ly is no s i ore nely cra e
O or lo hes is he s an ar y which all o her en s
ailore clo hin is e he o o o erica s os
iconic clo hin ran says i all lways e Fai h l o
ali y
Package A
From $35,878 From $24,284 From $12,790
Package B Package C
es o e
Oxxford Custom
ailore ac a es
...”always be faithfull to uality.”
... pakages to suit your needs
F ll swa ch selec ion availa le online a
tomjames.com/bespoke/collection/
107189
avy
Plaid
U1427715
Blue
hec
107188
Brown
Plaid
U1426515
avy
Stripe
646162
Blue
Windowpane
U1429115
aven er
hec
643632
Brown
Windowpane
U1427015
Red
hec
440593
avy
Stripe
106367
Charcoal
Plaid
004714
lac
Stripe
440589
avy
Stripe
$4,999
$3,749
$1,499
$449
Seasonal Suit Fabrics Samples
Seasonal Shirt Fabrics Samples
uits starting at.........................
port coats starting at...............
rousers starting at....................
hirts starting at........................
Oxxford Custom
ailore ac a es
garments that include elegantly appointed details
and subtle embellishments.
Your Tom James fashion consultant will assist
you in coordinating your wardrobe of custom
s i s, s or coa s, slac s, an shir s lso ele an
nec wear an accessories are availa le o
accommodate your busy lifestyle.
hen he en le an who e an s he very es ,
loo s or e cellence in his a ire, he s erla ives
of clothing can be found in our custom Oxxford
lo hes collec ion very han s i ch is in rica ely
lace o crea e a as er iece ro he nes
fabrics in the world.
Our third generation master tailors create a
res i io s collec ion o in ivi ally han -cra e
Nearly500clothierscarrytheTomJames label to
successful people across the US, Canada, England, France,
Holland,Australia and Dubai.
Schedule
aTailor ... we come to you
ar ills ve
uite
ayton,
t m tom ames.com
ublin d
uite
olumbus,
t m tom ames.com
uclid ve
uite
leveland,
t m tom ames.com
alnut t.
uite
ercantile ibrary ldg
incinnati,
t m tom ames.com
ast ommerce t
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t m tom ames.com
Tailors
Dayton Columbus Cleveland Cincinnati Youngstown
Near You ... we come to you
Wecanvisityouinyour
homeoroffice.
© 2014 Tom James Company - All Rights Reserved

12. “It is of great benefit to me to have an ongoing
relationship with an experienced clothier who
knows what suits, shirts and accessories I
own, and who can advise me on expanding
my wardrobe and replacing things as they are
needed.”
— John V. Morey
Owner, Morey-Voorhees Financial Services
Customer
Satisfaction ...guaranteed
Custom
Custom
The Tom James Experience Ready Wear Accessories Schedule a Tailor
how it works
tailors near you
contact
Bespoke
the oxford story
gallery
collections
packages
men’s gallery
your style, your way,our service sportcoats ties
women’s gallery
dress shirts pocket squares
formal belts & braces
outerwear sock & undergarments
sportshirts cufflinks & tie bars
knits scarves & gloves
active wear leather goods
sweaters wardrobe care
shorts
jeans bags & cases
trousers shoes
26.
19.
35.
29.
11.
38.
32. 41.
23.
14.
32.
6.
27. 36.
30. 39.
31.
24.
15.
33.
42.
43.
28.
7.
4.
37.
31. 40.
25.
17.
34.
Tom James
TableofContents
Convenience
e o e o o e ee a yo r convenience
in yo r ho e or o ce, on yo r sche le
Your Peace of Mind
iscree riva e e ee all yo r
eas re en s an or ers on le or re
ar en s l s yo can even view yo r ersonal
o a es war ro e via o r My o a es
iPhone or iPad app.
YourWay ...simply a better way
We Come to You
Our highly trained clothiers come directly to your home
or o ce, savin yo val a le i e hey lan, coor ina e
and maintain your wardrobe so you are perfectly attired
for any situation.
OurService ...we handle all the details
Tom James is a personal, people oriented,Custom
Clothier focused on quality. Quality of service, quality of
product, quality of experience, and quality of life is what
we do best.
Start building the closet you aspire to. If you can only
a or one s i , a e s re i s he s i ha s right for you.
Tom james does just that.
Look
e ll hel yo iscover yo r own ersonal s yle, ivin
yo he ie con ence ha co es ro nowin yo
are perfectly dressed.
Fit
o choose he ha s i s yo es he her yo re er
a o ern, ri or a ore ra i ional en le an s c ,
our clothiers will help assure you get exactly what you
want. We create a pattern that is solely yours and is
based on your exact measurements. Each garment is
expressly made for you.
Lookinggood isn’t just foranyone...
Looking goodisfor Everyone...
Wer’ehere to make thathappen.
YourStyle ...we begin by helping you find yours

15. Comapny
WD-40
Objective
Take an already existing, established
brand, and do something with it that
hadn’t been done before.
Problem
With over 2000+ uses for WD-40
what area could they expand into?
Solution
Go specialty and corner a
niche market.

16. The Survival Kit
An all in one guitar maintenance package which
includes the full Luther line, Maintenance handbook,
and some basic tools that every guitar player would
be remiss without.
Musician family
With everything from brass and woodwind to electrical
components Musician brand has you covered.
Deliverables
Product Concepts
- Cans
- Bottles
- Survival Kit
Website Mockup
Environment Concepts
Advert Concepts
Promotional Givaway
- Print Adverts
“...do something with it that
hasn’t been done before.”
– Project Brief

17. PickTag
Concept
Combine a
traditional
product tag
with guitar pick
to maximize
customer
interaction with
the product
Promotional Giveaway
WD-40 Musician Guitar
To celebrate the launch of the
new Musician Line, a guitar
branded with the WD-40
look will be given
away as part of
a contest.

18. Advert
Concept
U
tilize
m
usician
Term
inology
and
idiom
s
to
ground
the
product
w
ith
w
ithin
the
m
usic
com
m
unity

19. Objective
As a team, create a book with a
comprehensive look into the best
design studios, Graphic Designers,
and Tourist destinations for the
ultimate Designers Holiday.
Obstacles
Compiling that much data on the
various companies, organizing it, and
deciding upon how best to present it.
Solution
Divide & Conquer. Set weekly goals for
each team and put it all together.
Winner
of a 2015
Silver ADDY
TYPOGRAPHY IN
NEW YORK 2015
Winner
of a 2015
Silver ADDY

20. Class: Advanced Typographic Communications
Book: Typography in New York 2015
Instructor: Joshua Bodman
Creative Directors: Zach Wilke, Josh Walz
Cover & Opening Layout: Ben Inmon, Kristen Lick, Mark Mounts
Page Layout & Design: Zach Wilke, Caitlin Mulhall, Oliver Shawen
Editors: Josh Walz, Faith Gutzman, Qisha Kendy, Marissa Ohm
AGENCIES&
DESIGNERS
AGENCIES&
DESIGNERS