Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Stealthy, Resilient and Cost-Effective Botnet Using SkypeMarco Balduzzi
DIMVA 2010 talk.
Skype is one of the most used P2P applications on the Internet: VoIP calls, instant messaging, SMS and other features are provided at a low cost to millions of users. Although Skype is a closed source application, an API allows developers to build custom plugins which interact over the Skype network, taking advantage of its reliability and capability to easily bypass firewalls and NAT devices. Since the protocol is completely undocumented, Skype traffic is particularly hard to analyze and to reverse engineer.
We propose a novel botnet model that exploits an overlay network such as Skype to build a parasitic overlay, making it extremely difficult to track the botmaster and disrupt the botnet without damaging legitimate Skype users. While Skype is particularly valid for this purpose due to its abundance of features and its widespread installed base, our model is generically applicable to distributed applications that employ overlay networks to send direct messages between nodes (e.g., peer-to-peer software with messaging capabilities). We are convinced that similar botnet models are likely to appear into the wild in the near future and that the threats they pose should not be underestimated. Our contribution strives to provide the tools to correctly evaluate and understand the possible evolution and deployment of this phenomenon.
Social Media University: Ramping Up Your Social Media Community Part 1Natalie Alesi
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Stealthy, Resilient and Cost-Effective Botnet Using SkypeMarco Balduzzi
DIMVA 2010 talk.
Skype is one of the most used P2P applications on the Internet: VoIP calls, instant messaging, SMS and other features are provided at a low cost to millions of users. Although Skype is a closed source application, an API allows developers to build custom plugins which interact over the Skype network, taking advantage of its reliability and capability to easily bypass firewalls and NAT devices. Since the protocol is completely undocumented, Skype traffic is particularly hard to analyze and to reverse engineer.
We propose a novel botnet model that exploits an overlay network such as Skype to build a parasitic overlay, making it extremely difficult to track the botmaster and disrupt the botnet without damaging legitimate Skype users. While Skype is particularly valid for this purpose due to its abundance of features and its widespread installed base, our model is generically applicable to distributed applications that employ overlay networks to send direct messages between nodes (e.g., peer-to-peer software with messaging capabilities). We are convinced that similar botnet models are likely to appear into the wild in the near future and that the threats they pose should not be underestimated. Our contribution strives to provide the tools to correctly evaluate and understand the possible evolution and deployment of this phenomenon.
Social Media University: Ramping Up Your Social Media Community Part 1Natalie Alesi
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.