Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Social Media University: Ramping Up Your Social Media Community Part 1Natalie Alesi
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.
Social media has taken the business world by storm. Many companies struggle as they try to build successful strategies with social networking tools. When used purposefully, these media can communicate not only products and services, but also business goals, vision, mission, and values. Social networking has great potential in marketing, sales, customer service, and recruitment efforts. Human resource professionals can be catalysts in addressing the social media challenge in their organizations. This workshop will describe common business uses of social media with real life examples. As a result of this program, participants will be able to:
• Identify the business benefits of social networking
• Leverage social media to increase effectiveness of corporate communication
• Build a successful social media strategy within their companies
• Measure social media ROI (Return on Investment).
Social Media University: Ramping Up Your Social Media Community Part 1Natalie Alesi
We've all used social media tools, but how do we take advantage of them for work? With multiple generations in the workforce and myriad communication methods available, which tools work best for business development, research, referral generation and establishing yourself as a social authority on the topic of interest to your community? Join us as we take a hands-on, scenario-based look at popular social media tools and platforms and how to incorporate them into our everyday business processes. We’ll also cover advanced features you can use for your own social media account to make the best, most secure use of these tools. This is a hands-on session, and attendees should have at minimum LinkedIn, Twitter, Facebook, YouTube and Google+ accounts set up and ready for use. Downloading the mobile apps for each tool and having accounts for Instagram, Pinterest and Flickr will also be useful.
