OHO Interactive Getting Started With Social Media for Museums1. Getting Started with
Social Media
YouTube. Facebook. Twitter. Flickr.
© Copyright 2009 OHO Interactive – www.oho.com
2. Today’s Agenda
๏ Understanding Web 2.0
๏ Introduction to and Ideas for Using
๏ YouTube
๏ Facebook
๏ Flickr
๏ Twitter
๏ Blogs
© Copyright 2009 OHO Interactive – www.oho.com
3. Three Observations
๏ Web 1.0 Web 2.0: Authority expands beyond company
websites to include individuals who are influential to both
small and large groups
๏ Single website to multi-channel: Expectations are rising
regarding where users expect to find information and the
quality of the experience that they will have
๏ Website needs to move from being passive to being
active content: Website optimization is moving beyond
SEO to Social Media Optimization
© Copyright 2009 OHO Interactive – www.oho.com
4. Web 1.0
Web Site As Publication
Corporate
๏ Institutional Website
๏ Authoritative
๏ Push content
๏ Centralized
Audience
5. Web 2.0
A Part of a Discussion
๏ Personal experience
๏ User-centeric
๏ User-driven content
๏ Shared content
๏ Decentralized
6. Timeline of Social Media
YouTube has an estimated
950 million U.S. visitors a year.
2004 2005 2006
Facebook currently has more Facebook goes public.
than 200 million active users.
Twitter has an estimated
Flickr currently has more 180 Million U.S. visitors a year.
than 36 million members.
© Copyright 2009 OHO Interactive – www.oho.com
7. Web 2.0 is Marked by Content
Distribution Facilitated by RSS
Blog
Your
Content News
Flickr
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8. Transparency & Authenticity
Blogs
Corporate
Web Site
Authoritative
Source
YouTube Flickr
© Copyright 2009 OHO Interactive – www.oho.com
9. Twitter and Facebook provide new
communication channel
๏ Extend customer experience and brand
recognition
๏ Digital word of mouth - once people opt-into your
social networking groups they are more likely to
share with friends.
๏ Open community - group members can help
create content and give feedback
© Copyright 2009 OHO Interactive – www.oho.com
10. Getting Started with Social
Networking
๏ What is it?
๏ Who is using it?
๏ Getting started
๏ Going deeper
๏ Additional tips
© Copyright 2009 OHO Interactive – www.oho.com
11. What is it?
๏ YouTube is a video sharing website where users
can upload, view and share video clips.
๏ Users can easily watch videos – no plug-in downloads
๏ Copy URL to add video to any website
๏ Tag based navigation
๏ Distribution channel for amateur and professional
video
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12. Getting Started
๏ Search out similar organizations or businesses
๏ If you have videos, upload them
๏ Remember to develop tags
๏ Add a video to your website or blog
๏ Promote it via e-mail internally and externally
๏ Create links from your web site to YouTube
© Copyright 2009 OHO Interactive – www.oho.com
13. Going Deeper
๏ Create a channel:
your organization
homepage on
YouTube
๏ Run a video
creation contest
© Copyright 2009 OHO Interactive – www.oho.com
14. Tips for Creating Web Video
๏ Keep video under 2 minutes.
๏ Avoid overly scripted videos.
๏ Think about your external audience, not your
internal audience.
๏ Publish more often.
๏ Provide ways to share videos with friends.
© Copyright 2009 OHO Interactive – www.oho.com
15. What is it?
๏ A social networking tool that allows people to
connect with people and share information
๏ Profile is the center of Facebook
๏ Finding and add friends
๏ Add applications that encourage social interaction
๏ Express yourself
๏ Updates are promoted to your friends’ profile pages
๏ Easy to pass along alerts to friends
© Copyright 2009 OHO Interactive – www.oho.com
20. Who Is Using It?
75
57
30
19
10
7
18-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years
© Copyright 2009 OHO Interactive – www.oho.com
Source: Pew Internet & American Life Project
21. How Are People Using it?
89% use their online profiles to keep up with friends
57% use their profile to make plans with friends
49% use them to make new friends
Other Uses: organize people for an event, issue or cause;
promote themselves or their work; make new business contacts
© Copyright 2009 OHO Interactive – www.oho.com
Source: Pew Internet & American Life Project
22. Getting Started
๏ Create a personal profile and start inviting friends
๏ Download mobile application to your phone
๏ Status updates, share pictures, tag images
๏ Create a page for your organization
๏ Integrate your blog
๏ Send out notifications of events
๏ Bulk updates sent out to members
© Copyright 2009 OHO Interactive – www.oho.com
23. Going Deeper
๏ Be committed to making updates multiple times
a week
๏ Adding images or videos results in more commenting
and sharing
๏ Use for promoting events
๏ Use for raising awareness about issues
๏ Highly targeted advertising opportunities
© Copyright 2009 OHO Interactive – www.oho.com
28. What is it?
๏ Flickr is a photo sharing tool that allows users to
upload their images and tag them
๏ Personal page
๏ Upload images: organize, group, share
๏ Rate images
๏ Join community: discussions, groups
๏ Use: I like this, show me more like it
© Copyright 2009 OHO Interactive – www.oho.com
31. Getting Started
๏ Add images that might be more informal
๏ Step-by-step instructions for your product
๏ Encourage your audience to upload and tag
๏ Use for events
๏ Use as another channel
© Copyright 2009 OHO Interactive – www.oho.com
32. Going Deeper
๏ Pull images
from Flickr into
your website
© Copyright 2009 OHO Interactive – www.oho.com
33. What is it?
๏ Microblogging tool that allows people to follow
and be followed in real time
๏ Send 140 character text message updates
๏ “Status Updating” on Facebook is similar
๏ Mobile application
© Copyright 2009 OHO Interactive – www.oho.com
35. Twitter – Demographics
166
115
88
47% 31% 21%
18-34 years 35-49 years 50+ years
© Copyright 2009 OHO Interactive – www.oho.com
Source: iStrategyLabs
36. Twitter Strategies
๏ Promoting “of-the-moment” happenings
๏ What’s happening tonight?
๏ Tickets are available
๏ Customer support
๏ User communities around products
๏ Real time news or events
© Copyright 2009 OHO Interactive – www.oho.com
39. Engage Through Commenting
in Blogs
๏ Blogs are the place to create “online events” for
audience interaction
๏ Through RSS, blogs are an efficient way to
distribute content and updates
๏ Blogs provide a less formal atmosphere and
provide a place for transparency
๏ Blogs are place to test new ideas
© Copyright 2009 OHO Interactive – www.oho.com
40. Social Networking for Students
๏ Create projects
๏ Share projects
๏ Rate/comment
๏ Collaborate
๏ Find new content
relationally
© Copyright 2009 OHO Interactive – www.oho.com
41. Social Networking as Community
๏ Uses
conventions of
social
networking and
blogging to build
community and
find information
© Copyright 2009 OHO Interactive – www.oho.com
44. Ning – Social Network Platform
๏ Web-based
software to run a
social network
๏ Requires strong
editorial strategy
and resources
© Copyright 2009 OHO Interactive – www.oho.com
45. Build Trust and Influence
๏ Low barrier to entry
๏ New channel that is more cost-effective in
reaching a targeted demographic
๏ Currently not a replacement for e-mail, print, web
๏ Opt-in, self-selecting audience
๏ Provide analytics
๏ Ability to respond real time
© Copyright 2009 OHO Interactive – www.oho.com
46. Questions?
๏ We will pause for 60 seconds to allow you to
submit questions.
๏ Use the chat feature on the toolbar.
© Copyright 2009 OHO Interactive – www.oho.com
47. Upcoming Webinars
www.oho.com/webinar
๏ Using the Internet to Engage Museum Audiences
๏ Tomorrow at 2:00
๏ Ready. Set. Action. Launching a Video Publishing
Strategy.
๏ Google Maps Integrations. Custom Visualizations of
Your Data.