Oh Wonder is an alternative pop duo consisting of Maya Sturgeon and Honor Gillies. Their music is produced by Caroline International and Island Records. They use bright colors in their website, videos, and live performances to represent themselves and attract a younger, more vibrant audience to their new and innovative music. They have performed at festivals around the world which typically attract younger audiences, as shown by Oh Wonder's target age demographics of 18-24 and 24-34.

1. Oh Wonder
Maya Sturgeon and Honor Gillies

2. Ultra Life, 2017

3. Oh Wonder
• Alternative pop duo
• The members include Josephine Vander Gucht and
Anthony West
• There music is produced by Caroline International and
Island records
• Their latest campaign is Ultra Life.

5. Representing themselves
• Oh wonder use bright bold colours in their website in their videos and
live on stage to represent themselves
• This attracts a younger more vibrant audience
• Their music is new and innovative appealing to a younger audience

6. Oh Wonder and Youth Culture
They have performed at a number of
festivals around the world. Typically
younger people attend festivals, this is
shown through Oh Wonders target
audience, (18-24,24-34)